Key targeting strategies of ITC ITC has different targeting strategies for each of its brands. They are as based on six mantras they are as follows: a) Segmentation: Creating brands from scratch with no history and lineage‚ ITC used clear segmentation across its five product lines and the target audience‚ each brand was meant for. b) Group synergy: Once the five products were created and communication strategies set‚ ITC leveraged its properties like hotels‚ foods and apparel store
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The ITC e-Choupal Initiative Q1) What was ITC’s motivation for creating the eChoupal? Ans: ITC’s International Business Division lagging behind the other divisions of the company and it was imperative that it got a fillip. The e-choupal project was launched to do exactly that.ITC had been successful in selling soybean oil domestically and processed soymeal internationally‚ but both the input and output sides of the agricultural supply chain in India were still far from efficient. In fact‚ farmers
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1. What problems do you think ITC is going to face in the future due to ban in cigarette advertising? Answer ITC’s cigarettes are manufactured in state-of-the-art factories at Bengaluru‚ Munger‚ Saharanpur‚ Kolkata and Pune‚ with cutting-edge technology & excellent work practices benchmarked to the best globally. An efficient supply-chain & distribution network reaches India’s popular brands across the length & breadth of the country. because the government want to reduce the number
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reconstituted tobacco‚ combined with other additives‚ then rolled or stuffed into a paper-wrapped cylinder (generally less than 120 mm in length and 10 mm in diameter). Approximately 6 trillion cigarettes are produced globally each year by the tobacco industry‚ smoked by over 1.1 billion people‚ which is more than one-sixth of the world’s total population. Top 10 countries by cigarette consumption per capita Country | Number of Cigarettes Per Adult per Year | Greece | 3‚017 | Slovenia | 2‚537
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Industry & Competitive Analysis of Tourism Industry in Bangladesh for BPC (Bangladesh Parjatan Corporation) The Bangladesh Parjatan Corporation (BPC) (বাংলাদেশ পর্যটন করপোরেশন) is a statutory board under the Ministry of Civil Aviation & Tourism of Bangladesh‚ established in 1973‚ tasked to promote the tourism industry of the country. It is the National Tourism Organization of the country. Here in this paper I will be focusing on the tourism industry of Bangladesh as overall and will
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is no point putting more budgets for its marketing. BCG model for ITC Product Mix of ITC can be broadly categorized as follows: 1. FMCG-cigarettes 2. FMCG- others - Ashirvad Atta‚ Sunfeast‚ Candyman‚ Bingo‚Superia‚ Wills LifeStyle‚ Fiama Di Wills‚ Expressions‚ Classmate‚ ‚ Kitchens Of India‚ Mint-o 3. Hotels 4. Agribusiness:-eChoupal‚ Agri Exports‚ Leaf Tobacco 5. Packaging and Paperboards 6. InfoTech High Star * Hotels * Packaging and paperboards * Growth Agri-business | Question
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consumer markets in the hotel industry. For a staff orientation‚ how can you analyze customer orientation: internal and external? Use appropriate cases for elaboration. Hospitality Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Marketing is becoming more important in the hotel industry. Corporate giants have entered the hospitality market. The hotel industry will consolidate like
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which exist in the industry are being discussed‚ and then the trends which are emerging in the Information and Communication Technologies‚ the role of ITC in Education is highlighted with the challenges which are being faced. Findings ICT: A global vibrant industry Revolutions: Revolution 1: The Computer Revolution 2: The PC Revolution 3: The Microprocessors Revolution 4: The Internet Revolution 5: Wireless Links Originality/ Value Emerging Trends in ICT ITC in Education Challenges
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Hilton Hotels is one of the market leaders in the hotel and gaming industry in the United States. Hilton is a well-known and distinguished name in fine hotels across the United States and worldwide. In 1999‚ Hilton expanded aggressively by acquiring the Promus Hotel Corporation‚ Hampton Inn and Suites‚ Doubletree Hotels‚ Embassy Suites Hotels‚ and Homewood Suites. Hilton Hotels Corporation has grown to become the world ’s most recognized and most successful hotel company (Hilton Innovation‚ 2007)
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8 -3.64 123.52 40 16.61 31.13 1.71 30.44 1>General Take Of Godrej on Competition in industry :Godrej group‘s response to competition has been mixed –from being highly proactive to being lethargic to change. As a result it is now a laggard in several fields where it was the leader a decade and a half back. A glaring example of this is in the refrigerator industry. It was the clear leader in this field before the Korean giants LG and Samsung moved in. 2>Present Scenario
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