CASE 3: STRATEGIC CHOICES AT THE SINGAPORE AIRLINES GROUP Strategic Management and strategic Competitiveness Productivity Enhancement 1) Deployment of Technology 2) Total Involvement 3) Incentives The External Environment A) General Environment 1) Demographic • Malaysian Airlines (regional competitor)‚ which is geographically closed to Singapore‚ were imitating SIA’s strategy (threats) 2) Economic • Global financial crisis – reduced demand
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Appreciating Malaysia: Malaysia’s independence Varieties of ethnicity‚ religions‚ languages‚ skin colours‚ built up every pieces of my beloved country‚ Malaysia. The beauty of Malaysia is not easy to describe within a word or a sentence itself. We feel we are proud to be Malaysian‚ because it is one of the hassle-free nation and the most fascinating country which known for its own tradition and culture. Different cultures and religions told a wonderful myth or story behind‚ which makes everyone
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an extension of probation and 5% leave. Senior managers at SIA believe that everyone‚ no matter how senior‚ has a training and development plan with clear goals. The famous ‘‘Singapore Girl’’ undergoes training for 15 weeks‚ longer than any other airline and almost twice as long as the industry average of 2 months. Thistraining includes not only functional skills such as food and beverage serving and safety training‚ but also soft skills of personal interaction‚ personal poise‚ grooming and deportment
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Malaysia Attractions ISLAND LIFE Sipadan Island is one of the most beautiful islands in the world which is located in Sabah‚ Malaysia. People describe Sipadan Island as “an untouched piece of art”‚ while divers around the world voted it as one of the top five dive sites in the world. Surrounded by crystal clear waters‚ is a treasure trove of some of the most amazing marine animals. The sweet smell of coconuts‚ jasmine and salts fill the air‚ enjoy sunlight and white sand stretches along the
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DEFORESTATION AND ENDANGERED SPECIES IN MALAYSIA Malaysia has a diverse number of animal and plant species in its rainforests. 20% of the world’s animal species are found here. These forests cover two-thirds of the Malaysian land. It has about 250 species of reptiles‚ 150 species of snakes and a thousand species of insects. There are around 14‚500 species of flowering plants and trees. Besides the rainforests‚ Malaysia has 1‚ 425 sq km of mangroves. However‚ with the current rate of deforestation
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has never been more important for an airline to have the right public image. If the national flag and perhaps a catchy logo on planes‚ counters and ticket covers were sufficient in the olden days‚ today branding is a science of its own. Half a dozen branding agencies‚ most of them based in London and the USA‚ are fighting not just on behalf of toothpaste or cars but‚ with dogged determination‚ in the aviation industry over budgets worth millions. "The airlines are much more conscious today that branding
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Outsourcing in Malaysia ( unpublished articles) Business Process Outsourcing (BPO) is defined as outsourcing activities which usually done internally to outsiders. Support function such as Finance function. Human resources and customer services are functions which categorized in BPO. In Malaysia‚ particularly for back-office and customers contacts center activities has been around quite sometimes especially among the banking industry. The adoption of BPO among large companies in Malaysia is expected
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dubaiRELATIONSHIPS BETWEEN COMPETITIVE PRIORITIES AND COMPETITIVE ADVANTAGE AMONG REAL ESTATE FIRMS IN DUBAI Anwar Salem Omair Musaibah Mustafa Zakaria Mohd Khairuddin Hashim College of Business Universiti Utara Malaysia khairuddin@uum.edu.my The importance of competitive priorities and competitive advantage has been emphasized in the strategic management literature. Furthermore‚ the literature review suggests relationships exist between competitive priorities and competitive advantage in business organizations
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no : 05093031 Course : BAAF‚ Year 3 Email : 05093931@dbs.ie Industry analysis- The airline industry Few invention of science has change the way people live and experience the world they are living and airplane is one of them. The oldest airline company of the world is KLM‚ a subsidiary company of air France‚ start to operate from 1920. Today the airline industry has reached to the point where it would be hard to think of life without air travel. It has shortened
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Indian market but also cater to the growing demand for such cars in the international market. In order to understand the competitiveness of the company and its position‚ a series of analysis is carried out like Porter ’s Five Forces and SWOT as well as the Value Chain under the McKinsey Business System. Following this analysis‚ it can be seen that REVA is well placed to perform in a good way in the EV market. Even though there various challenges that the company could face‚ it can be overcome by adopting
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