Nestlé: A Social Media Nightmare Strategic Communication Plan Submitted to Dr. Iman Seoudi Presented by Menat Farag Table of Contents Executive Summary 3 Situational Analysis 4 Objectives 6 Audience Identification 6 Key Messages and Channels 7 Facebook Page 7 Press Release 7 Indirect Messages 8 Post Crisis: Communicating Through Social Media 10 Communication Objectives 10 Communication Guidelines 11 Key Performance Indicators and their Evaluation 12 References 14
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CONTENTS PART I Explicate the difference between Marketing (with a capital M) and marketing (with a small m) 3 PART II CHAPTER 1 Marketing Audit - Hill Intl. KEY FACTS & HISTORY OF ORGANIZATION GOALS & OBJECTIVES MARKET ANALYSIS SWOT ANALYSIS PORTFOLIO ANALYSIS MARKETING STRATEGY MARKETING MIX REFERRENCES 8 CHAPTER 2 CHAPTER 3 CHAPTER 4 CHAPTER 5 CHAPTER 6 CHAPTER 7 CHAPTER 8 14 17 24 29 34 37 43 2 PART 1 Prof. Stephen L. Vargo distinguished between Marketing (with a capital
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Case Analysis: Synnex International Background After two decades of successful expansion and redefining the high-tech product distribution system‚ Synnex International must make a decision on where it will go next. Founding President Evans Tu has seen the firm grow from a local electronics distribution channel in Taiwan into a worldwide powerhouse in product distribution with vendors knocking on doors requesting expansion into new markets. At this point in the company’s growth‚ Tu has the full
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Nestlé was founded in 1866 by Henri Nestlé and is today the world’s biggest food and beverage company. Henri Nestlé developed the first infant food in 1867 to save the life of a friend’s baby who could not be breastfed. (this is a combination of cow’s milk‚ wheat flour and sugar). Since then‚ the company has looked to build on a tradition of providing nutritious products. The Nestlé Group invests around 1.5 billions swiss franc in R&D every year. It’s more than any other food company. Every
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Nestlé: Sustaining Growth in Mature Markets Nestlé was first founded by Henri Nestle in the 1860s by developing and producing food products for babies who could not adapt mother’s milk. Following the success in baby food products‚ Henri incorporated with an Anglo-Swiss condensed milk company to develop dairy products‚ especially for government supply in World War I. High sensitive and quick responding to the demand of consumer‚ Nestle continued to create and develop new product mix to canned food
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Competitive Analysis The main competitor for Meet Fresh Outlets in Penang is Blackball outlets; Meet Fresh has 2 outlets in Penang while Blackball has 8 outlets‚ which are in Pulau Tikus‚ 1st Avenue Mall. Queensbay Mall‚ D’Piazza Mall‚ Farlim‚ Sunway Carnival Mall‚ Bukit Mertajam and Gurney Plaza respectively. Blackball has gained popularity among its competitors because of its‚ higher number of outlets in Penang. Blackball has placed itself as a reputable brand. The history of Blackball begins
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Current Market Conditions Competitive Analysis ECO/365 March 4th‚ 2013 Week 3 team assignment Current Market Conditions Competitive Analysis Introduction In a society that has seen historical economic fluctuations and shifts in one’s long-term employment‚ consumers are searching for the best bargains they can find. Consumers across the United States are looking for ways to save money; thus‚ searching for stores that will provide them with everything they need at a lower cost. Companies
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------------------------------------------------- LETTER OF TRANSMITTAL To Prof. Dr. A.K.M Salahuddin School of Business‚ MBA Program‚ East West University. Subject: Submission of CASE STUDY on “NESTLE COMPANY” Dear Sir‚ It is immeasurable glee that we are submitting the case study on “Unethical issues of Nestle and how to solve the problem”. We have enjoyed much in preparing the case study on the basis of available practical aspect of the dealing in company and industry. It has broadened our
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of future that benefits our company. On the other hand‚ the “Worst-Case” scenario reflects the change of future which brings negative effects to our company. 2.0 Introduction Our group has chosen Lam Soon Edible Oils Sdn. Bhd for our international marketing assignment. With four decades of experience and expertise in the area of soap
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Corporate Strategy "Sources of competitive advantage rarely yield added value that can be sustained over time." The following essay is going to attempt to assess the above proposition and try to find if it is possible to add value continually over a period of time. I will first discuss what competitive advantage is and what it means to a firm. Then I will explain the sources of competitive advantage and how the distinctive capabilities of a firm allow it to sustain added value. The discussion
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