Nike: Sweatshops and Business Ethics History What started with a handshake between two running geeks in Oregon in January 1964 are now the world ’s most competitive sports and Fitness Company. Bill Bowerman the legendary University of Oregon track &field coach and Phil Knights a University of Oregon runner under Bowerman coach‚ found the Nike Company‚ named by the Greek winged goddess of victory. First the company was named Blue Ribbon Sports. The Nike athletic machine began as a small distributing
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SWOT analysis of Adidas group Adidas produces sportswear and sports equipment. A strong brand portfolio boost the market position and reinforce Adidas as one of the leaders on the sportswear and sports equipment market. But Adidas’ brand image is also under pressure from widespread counterfeits‚ which creates mistrust to the brand. ** http://www.dr.dk/Nyheder/Udland/2012/07/14/0714145436.htm Strengths * Adidas is one of the market leaders of producing sporting apparel. At the moment
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St. John’s University Student Managed Investment Research Equity Research NIKE (NKE) April 4‚ 2004 Recommendation: Sector: Industry: BUY Consumer Cyclical Footwear 76.64 78.56 49.60 263.12M .80 20.17B 10‚697M 21.66% $94.85 Price: 52 – Week High: 52 – Week Low: Shares Out (mil): Dividend: Market Cap: 2003 Revenue: Project EPS Growth: 2005 Target Price: Highlights Rudy Dermesropian rdermes@hotmail.com Jason A. Drago Jdrag636@stjohns.edu Gintare Grigaite Gintare.grigaite01@stjohns.edu
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NIKE HISTORY Bill Bowerman and Phil Knight founded Nike Inc. as Blue Ribbon Sports in 1962 with a handshake. The two man team began the company with a combined investment of $500 each. They reached an agreement with a Japanese manufacturer of athletic shoes‚ forming BRS/Tiger shoes. Phil Knight started this company selling shoes from the trunk of his car. As the empire grew‚ the two man team developed the idea to cut overheard. In 1972‚ BRS and Onitsuka Tiger went different ways and thus Nike
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of the adidas group‚ in terms of its values‚ ethics and performance 1. Executive summary The adidas Group is globally the second largest manufacturer of sporting attire‚ controlling almost a quarter (22%) of the market compared to the 33% currently commanded by its biggest rival Nike1. Although a multinational company‚ it was founded originally in Germany and thus its central headquarters are situated in Herzogenaurach‚ and home to more than 2600 workers2. Furthermore worldwide the adidas group
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NIKE CASE STUDY ANALYSIS Q: What characteristics about Nike contributed to their troubles with i2 becoming nothing more than a speed bump? 1. i2’s predictive demand application and its supply chain planner used different business rules and stored data in different formats‚ making it difficult to integrate the two applications. The i2 software needed to be so heavily customized to operate with Nike’s legacy systems that it took as much as a minute for a single entry to be recorded
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Marketing 02/20/2013 Adidas Diversification All throughout Adidas history‚ the company’s objective has been to grow and expand. Adidas is the Group’s core brand and is a leader in the sporting goods market. Adidas Group is conformed of: Ashworth‚ Rockport‚ Reebok Sportswear Company and Salomon group (Adidas Strategy). These mergers helped the company expand its product line by penetrating into already existing markets‚ as well as give Adidas a competitive edge to compete worldwide and to
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Adidas Case 1. To evaluate the competitive environment in which adidas launched the “mi adidas” pilot I will use the five competitive forces model. |Competitive Force |IT Influence on Competitive Force | |Threat of New Entrants |LOW - The main brands in the market (Nike‚ New Balance‚ and Adidas) have already | | |launched their respective
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200‚000 pairs of shoes each year before World War Two. However the brothers did not get on well‚ and in 1948 they split up [3]‚ with Rudi forming Puma‚ and Adi forming Adidas. The company formally registered as adidas AG (with lower case lettering) on August 18‚ 1949. The phrase All Day I Dream About Sports is used as if Adidas were an acronym.[4] [edit] The Tapie affair After a period of trouble following the death of Adolf Dassler ’s son Horst Dassler in 1987‚ the company was bought in 1989
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adidas Strengths -Strong success in Europe -High-performance products -Recent selling of subsidiary “dog” Salomon Weaknesses -American athletes endorsed by adidas are not as popular as Nike’s -Nike gaining ground on European soccer market -Public dissent over use of sweatshops Opportunities -Acquisition of Reebok -Growing strength in golf industry through TaylorMade and recent acquisition of Maxfli -Growing revenue from opening of own retail stores Threats -Foreign exchange
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