ACTIVITIES OF MODERN RETAIL STORE Submitted By: Dipika Raheja Roll No. 4 Exec. PGDM (2012-13) AGENDA 1. Retail 2. Traditional Retail v/s Modern Retail 3. Marketing Strategy & Implementation in a Retail Store a. Meaning and concepts of marketing b. Integrated Marketing Communication of retail c. Opportunities in marketing activities of Modern Retail 4. Challenges in marketing activities of Modern Retail RETAIL As per the
Premium Marketing Retailing
Contents Retail Industry in India Potential India’s retail industry accounts for 10 percent of its GDP and 8 percent of the employment to reach $17 billion by 2010. The Indian retail market is estimated at US$ 350 billion. But organized retail is estimated at only US$ 8 billion. Organized retail seems to be a mar 5 % of the industry. The sector is dominated by the local kirana shops‚ owner-managed general stores‚ chemists to drug stores‚ footwear shops‚ apparel shops‚ paan
Premium Retailing Inventory Shopping mall
L3.Strategic Analysis - External Introduction/Recap Strategic Analysis External Analysis PESTEL analysis Industry & Competitive Analysis. Strategic Analysis: Factors Shaping the Choice of Company Strategy Social‚ political‚ regulatory and community factors Competitive conditions and industry attractiveness Company opportunities and threats to company’s well-being External Factors Company’s Strategic Situation Determine relevance of internal and external factors Identify and evaluate
Premium Strategic management Competitor analysis Competition
Assessment Criteria and Marking Standards 19 Assessment Offences 21 Learning Resources 23 9.1. Library 9.2. Other Resources 27. Module Evaluation 28. Report on Last Delivery of Module 1. Key Information Module/Unit title: Retail Marketing Module Leader: Tim Froggett LAB 322‚ Cambridge Campus Email: tim.froggett@anglia.ac.uk Tel: 0845 1962 Every module has a Module Definition Form (MDF) which is the officially validated record of the module. You can access
Premium Retailing Marketing Academia
Policy Brief: HIV/AIDS Prevention Among Adolescents in South Africa Heterosexual intercourse among adolescents is the primary method of HIV transmission in South Africa‚ with the majority of new infections occurring in the 21 25 year age group. An HIV-prevention campaign promoting abstinence among young people would seem to be an effective barrier to further infections. However‚ a policy promoting abstinence approaches the problem only superficially‚ and would not take into account all of
Premium Sexual intercourse Human sexual behavior HIV
Retail and Merchandising Project I A) Choose Store a. BestBuy b. Walmart c. Wendy’s d. Target e. Costco f. Macy’s g. Starbucks B) What type of store is it? a. Discount Store b. General Store c. Convenient Store d. Mom& Pop Store e. Supermarket f. Wholesale Store g. Department Store C) History of store a. When did it originate b. CEO c. Marketing Plan d. Demographics D) What products do they sell a. Food b. Medical c. Home Necessities d. Consumer Electronics e. Clothing
Premium Retailing
Report‚ South Africa and Labour Regulations in SA According to the world competitiveness report compiled in 2012-2013 South Africa is the leading country on the African continent. The world competitiveness report (2012-2013‚ p. 14 of 150) includes 144 countries and South Africa is ranked over all as fifty second. The major strengths of the country include the financial market development and various strengths that institutions have in the country. This does not‚ however‚ imply that South Africa
Premium Employment Law Organizational studies and human resource management
SWOT ANALYSIS: More for you A SWOT analysis of the Indian organized retail industry is presented below: Strengths: 1. Retailing is a "Technology-intensive" industry. It is technology that will help the organized retailers to score over the unorganized retailers. Successful organized retailers today work closely with their vendors to predict consumer demand‚ shorten lead times‚ reduce inventory holding and ultimately save cost. Example: Wal-Mart pioneered the concept of building competitive advantage
Premium Retailing Shopping mall
Africa Bordered by the Indian Ocean to the east‚ Atlantic to the west and Mediterranean to the north; lies the continent as we know called Africa. The longest river‚ which runs about 4‚160 miles‚ is the Nile River and is the survival source for the African people. It provides mode of transportation‚ food and fertile land. Providing a route between the coast and the Sahara Desert‚ the slopes contain cedar‚ pine‚ cork and oak trees. The Sahara Desert separates northern Africa from the rest of
Free Africa Sub-Saharan Africa
Competitor Analysis As for competitors‚ C-store’s main rivals are the existing competitors and other potential competitors of convenience store market. In Guangzhou‚ 7-Eleven‚ Ok and C-store are the three pillars of convenience stores. So our project will focus on the existing competitors 7-Eleven and OK convenience stores to analyze. In this part‚ I am going to identify the distinctive characteristics and values of 7-Eleven and OK with the theory of brand triangle‚ to see what make them a brand
Premium Convenience store Brand Strategic management