commitment of staff members of Sri Lanka tourism development authority‚ who have helped us to obtain information of past situations‚ present position and future estimation of tourism industry in Sri Lanka. Executive summary The purpose of this report is to develop comprehensive strategic plan to re-engineer tourism industry in Sri Lanka and to earn foreign exchange to the country. The development of the plan was carried out by considering thorough analysis of the industry by carrying out environmental
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1.1 Using the PESTEL framework‚ identify and discuss the key factors in the macro environment that influence the tourism industry. Political: A large influence on the tourism industry can be the stability of government. If the government in unstable it can be viewed as dangerous and unpleasant to visit. This can have a huge impact on that countries tourism numbers. Some governments also choose to make shopping tax-free for tourists‚ as tourists have the right to claim back VAT (Value-Added Tax)/GST
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HOW DOES TOURISM IMPACT THE ENVIRONMENT The effect of tourism on the environment can be both positive and negative. Each person or group of people will impact the area they visit in a different way. Whether it is in a negative or positive manner is entirely up to the visitor. Let’s consider the NEGATIVE impacts first: POLLUTION - This is probably the biggest negative factor concerning tourism. People have to travel to their destination. It doesn’t matter if it’s by plane to another country or
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Coca-Cola (KO) Analysis Coca-Cola Corporation and its Competitors Coca-Cola was discovered as a result of an accident. In 1886 a pharmacist named John Pemberton cooked up medicinal syrup. When he was done‚ he figured he had created a fine tonic for people who were tired‚ nervous‚ or plagued with sore teeth. He and his assistant mixed it with ice water‚ sipped it‚ and proclaimed it tasty. They wanted some more‚ and the assistant accidentally used carbonated water to mix the second batch. Instead
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Market analysis We are using PESTE and FIVE’s forces to analyze for the market. The FIVE’s are Competitor‚ Substitute‚ Supplier‚ Customer and New Entrants. There are five factors in PESTE which are Political factor‚ Economic factor‚ Social factor‚ Technological factor and Ecological factor. Political Factor Several national newspaper has reported some adverse news about Zubinos coffee shop. As Zubinos coffee has involved in some of public issue which press over possible health concerns. In the
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and Tourism in Brazil to 2018 Synopsis The report provides detailed market analysis‚ information and insights‚ including: Historic and forecast tourist volumes covering the entire Brazilian travel and tourism sector Detailed analysis of tourist spending patterns in Brazil for various categories in the travel and tourism sector‚ such as accommodation‚ sightseeing and entertainment‚ foodservice‚ transportation‚ retail‚ travel intermediaries and others Detailed market classification
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been introduced in the Indian market because of the rising fuel price in the country. The idea behind its conception is to provide a car that is eco-friendly and a small car that would be suitable for growing problems in traffic. The company introduced its cars not only to target the Indian market but also cater to the growing demand for such cars in the international market. In order to understand the competitiveness of the company and its position‚ a series of analysis is carried out like Porter ’s
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Market Analysis Module Three This part of the marketing management Group Project will explain how we can evaluate the attractiveness of identified market segments and why I think our firm should pursue market specialization. I will explain how we can evaluate the attractiveness of identified market segments by identifying and explaining the five key criteria that make a segment plan useful followed by a brief description of how population size‚ growth rates‚ and scale of economies can affect profits
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India Furniture Market Forecast and Opportunities‚ 2019 On 15th July 2014 Summary With an unorganized and fragmented furniture market‚ India offers immense opportunities to domestic and international players. The demand for furniture is growing in the country on account of increasing purchasing power of the consumers‚ changing lifestyle‚ increasing urbanization and widespread availability in tier II and III cities. The domestic furniture market in India is highly unorganized with regional
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Background 3 Scoot 3 Products and Offerings 4 Why Scoot? 5 Critical Analysis 5 External Environment - PESTEL 5 Political 6 Economic 6 Social 7 Technological 7 Environmental 7 Legal 8 Industry Analysis - Porter’s Five Forces 8 Bargaining Power of Customers 9 Bargaining Power of Suppliers 9 Intensity of Competition 10 Threat of New Entrants 10 Threat of Substitutes 10 Internal Analysis 11 Resource Based View 11 Competitor Analysis 12 SWOT Analysis 12 Conclusion 14 Introduction Social media is rife with
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