single advertisement aired in TV or printed in media by Coca-Cola. As a result they are loosing their position and new comers are capturing the market. It is not even cola market now; it has converted to lemon drinks market. RC lemon‚ Lemu‚ Mountain Dew became very famous brands within few months of launching. Businessmen see good opportunities in soft drinks market. Even in case of distribution‚ Pepsi is much ahead of
Premium Coca-Cola Soft drink Marketing
Tourism and Hospitality Management Individual Assignment Kuching - Heaven on Earth Amanda Lim Yen Thang B1002862 HELP University College Kuching - Heaven on Earth KUCHING: A BRIEF INTRODUCTION Situated on the island of Borneo is Malaysia’s largest state‚ Sarawak‚ where its capital‚ Kuching‚ lures tourists and travellers over with its beauty of a great green environment and the friendliness of its people‚ who are also known as Kuchingnites. Kuching is known as the one place where one can
Premium Tourism Kuching Sarawak
CHAPTER-1: INTRODUCTION & RESEARCH METHODOLOGY Introduction:- commodity market Commodities futures trading have evolved from the need for ensuring continuous supply of seasonal agricultural crops in Japan‚ merchants stored rice in warehouses for future use. In order to raise cash‚ warehouse holders sold receipts against the stored rice. These were known as “rice tickets” Eventually such rice tickets became accepted as a kind of general commercial currency. Rules came into being‚ to
Premium Futures contract
In a newspaper article “Eco-tourism: It’s not easy being green”[1] dated in June‚ 2007‚ the author criticizing there are still ecological damages‚ especially the effect to the wild animals that accompanies the eco-tourism. It says‚ Eco-tourism‚ generally defined as “responsible travel to natural areas that conserves the environment and improves the welfare of local people”‚ is often misunderstood. And most of the travelers‚ even they are concerned about the environment of the places they visit
Premium Tourism Ecotourism World Tourism Organization
PEST Analysis for a Company in the Tourism Industry The Tourism industry is one of the fastest growing industries in the world. The World Travel and Tourism Council estimates that in 2004 Travel and tourism is expected to generate * US$ 5‚490.4 billion of economic activity * 10.4% of total GDP * 214‚697‚000 jobs or 8.1% of total employment * 12.2% of total exports [1] My task is to conduct a PEST analysis for a company within the Tourism industry. Within the tourism industry‚ I have
Premium Travel Inflation Economics
TOURISM “…tourism should be defined conceptually as those aspects of leisure-time behaviour and their consequences which occur as a result of temporary trips away from the home environment and which are motivated exclusively by a concern for recreation matters.” (Heeley‚ 1980) 2. “…tourist as someone travelling for any purpose except commuting to and from work…” [ (Hunt & Layne‚ 1991) ] 3. “…Tourism appears to be becoming an acceptable term to singularly describe the activity of people
Premium Tourism Europe Cruise ship
Stores were located in fashion districts and upscale shopping centres and inventory consisted of garments‚ accessories‚ toiletries and cosmetics. Most stores were leased‚ but owned property was purchased for a total of 400 million with a current market value of four to five times that amount. Zara spent more time and money relocating‚ updating and expanding its stores than its competitors. The company has many intangible assets that work together with their tangible assets to provide
Premium Asset Balance sheet Vertical integration
Beach Hotel Competitive Set – Key Performance Indicators (Jan-April 2007) Occupancy ARR (AED) Room Revenue (AED REVPAR (AED) One & Only 86% 1‚460 212‚616‚538 1‚257 Ritz Jumeirah Beach Hotel 81% 92% 1‚219 1‚442 49‚538‚134 297‚091‚686 989 1‚326 Mina Al Salam 87% 1‚564 430‚739‚147 1‚358 Al Qasr Dar Al Masyaf 90% 85% N.A. 2‚920 N.A. N.A. N.A. 2‚482 Burj Al Arab 71% 3‚417 N.A. 2‚426 Competitive Set Jumeirah
Premium Burj Al Arab United Arab Emirates Dubai
Market analysis Macro * 25% increase in market every year * Product Life Cycle Stage: Nascent * 150‚000 US citizens seeked medical care outside their country * Customer Profile * NRI * Patients from developed as well as under developed nations * No of usage occasions: Numerous * Role of Government * The role of Indian Government for success in medical tourism is two-fold: * Acting as a Regulator to institute a uniform grading and accreditation system for hospitals
Premium Medicine Surgery Health care
Summary “Food and Grocery Retailing in India – Market Summary & Forecasts”‚ report‚ published by Conlumino‚ provides a detailed analysis of both the historic and forecast market data of food and grocery retail sales across key channels in India. In addition‚ it provides an overview of changing shopping trends‚ government policies towards business‚ the influence of various economic variables on the retail industry‚ the competitive landscape and detail of key retailers. Key Findings • A strong
Premium Supermarket Retailing Grocer