Rivalry among existing firms Chipotle faces moderate rivalry among existing firms as it faces low numbers of competitors namely Taco Bell‚ Moe’s Southwest Grill‚ Qdoba Mexican Grill and for the smaller chains including Baja Fresh and also California Tortilla. In addition‚ Chipotle’s products are moderately differentiated as its quality and nutritious ingredients‚ customized products offer to customers‚ ability to serve orders quickly‚ emphasise on quality assurance and food safety at the same time
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MARKS : 80 COURSE :MRM SUB : RETAIL MANAGEMENT N. B. : 1) BOTH CASE STUDIES carries equal marks. 2) All questions are compulsory CASE NO. 1 THE OUTLOOK FOR SOFT GOODS SPECIALITY STORES Introduction Soft goods specialty retailers are on a quest to grow‚ with the high-growth ``stars’’ working to maintain momentum by rolling out successful concepts nationally while investing in new concepts that offer long-term promise. The less stellar performers are
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The Future is Online for Apparel Retailers Euromonitor International 26 October 2011 Coming up with innovative ways to harness the huge potential of the internet is the biggest retail challenge facing the apparel industry over the next five years. And at the core of the challenge is the need for a fast‚ efficient and hassle-free returns service. A tipping point for online apparel retailing The practice of waiting in line for an available changing room to try on new clothes might one day
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Retail Industry in India Potential India’s retail industry accounts for 10 percent of its GDP and 8 percent of the employment to reach $17 billion by 2010. The Indian retail market is estimated at US$ 350 billion. But organized retail is estimated at only US$ 8 billion. Organized retail seems to be a mar 5 % of the industry. The sector is dominated by the local kirana shops‚ owner-managed general stores‚ chemists to drug stores‚ footwear shops‚ apparel shops‚ paan and beedi
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G. Heileman Brewing Company (A): Power Failure at PowerMaster It is difficult for companies in these regulated markets to boost revenues by differentiating their products and marketing efforts since the public and external governing bodies constantly monitor them. This is why it’s important for companies to maximize transparency and comply with industry standards when making efforts to differentiate. For example‚ Canandaigua Wine Company received major scrutiny for packaging their product “Cisco”
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Design Management Project American Apparel: Introduction There are five major design elements‚ performance‚ quality‚ durability‚ appearance and cost. The purpose of design is to optimise customer satisfaction and the profitability of a company by creatively coordinating these five elements in coherence with the company ’s products‚ environments‚ information‚ and corporate identity‚ thus‚ connecting the company with the consumer by creating products and services which appeal to the consumers needs
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PESTLE Analysis of China Political: China set to focus on supporting domestic brands and creating more appeal for domestic brands‚ this will mean naturally less support for exports and overseas brands Single child policy means that consumers aged between 18 and 30 are likely to have savings from past generations passed down to them Economical: China has had the highest average yearly economic growth rate between 1980 and 2004 of 9.8% In 2011 unit prices increased as a result of
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Competitive Analysis | Hotel Chains | | Marriott | Hilton Worldwide | IHG | Starwood | Brands | LuxuryThe Ritz-Carlton‚ Bulgari Hotels and Resorts‚ JW Marriott Hotels and Resorts‚ Gaylord Hotels‚ The Ritz-Carlton Destination Club‚ The Ritz-Carlton ResidencesUpscaleEdition Hotels‚ Renaissance Hotels‚ AC Hotels‚ Autograph Collection‚ Marriott Hotels and Resorts‚ Residence Inn by Marriot‚Mid-scaleCourtyard by Marriott‚ Springhill Suites by Marriott‚ Fairfield Inn and Suites by Marriott‚ MoxyBudgetN/AExtended
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Solutions Case study: MIS & Analysis Objective of MIS & Analysis To professionally manage the collection‚ flow and direction of critical financial information so that management is able to take informed decisions. Timely and accurate information also empowers the Company to be proactive rather than reactive to trends or situations. Company Profile A leading retail food company‚ pan India presence‚ 500 employees‚ turnover INR 180 million. Challenge In the retail food industry‚ one of the keys
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Retail mix literature review Retail mix elements are customer service‚ store ambience‚ communication mix‚ location‚ merchandize assortment and pricing. Customer service According to National skill Development Corporation‚ there is a skill gap in human resource in India for following retail management operations. They are Store operations‚ merchandizing‚ purchase‚ logistics and marketing. My area of study is interaction with customer. [Source: National Skill Development corporation in organized retail
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