History of Retail “Retailing consists of the final activities and steps needed to place merchandise made elsewhere into the hands of the consumer or to provide services to the consumer” (Dunnel/Lusch‚ 2008). The retail organizations that will be discussed in this paper will be Wal-Mart Stores Inc. This paper will examine the history of Wal-Mart‚ outline major events and the organization’s evolution in the global environment. I will also discuss how Wal-Mart has reacted to change in technology‚
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SWOT ANALYSIS: More for you A SWOT analysis of the Indian organized retail industry is presented below: Strengths: 1. Retailing is a "Technology-intensive" industry. It is technology that will help the organized retailers to score over the unorganized retailers. Successful organized retailers today work closely with their vendors to predict consumer demand‚ shorten lead times‚ reduce inventory holding and ultimately save cost. Example: Wal-Mart pioneered the concept of building competitive advantage
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After the dawn of IT Sector in Indian Business sector‚ many Indian cities marched towards becoming an IT hub of India as well as Asia. Indian IT sector can be classified in four sectors. Almost all multinational companies (MNCs) increasingly locate not only low-level tasks but also research and development (R & D) centers or laboratories in India; many already have more than one research lab. However‚ the most advanced research continues to cluster in Bangalore. Generally‚ one finds an uneven distribution
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Definition of Retail Marketing Retailing is defined as a conclusive set of activities or steps used to sell a product or a service to consumers for their personal or family use. It is responsible for matching individual demands of the consumer with supplies of all the manufacturers. The word ‘retail’ is derived from the French work retailer‚ meaning ‘to cut a piece off’ or ‘to break bulk’. Retail marketing is comprised of the activities related to selling products directly to consumers through
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ACTIVITIES OF MODERN RETAIL STORE Submitted By: Dipika Raheja Roll No. 4 Exec. PGDM (2012-13) AGENDA 1. Retail 2. Traditional Retail v/s Modern Retail 3. Marketing Strategy & Implementation in a Retail Store a. Meaning and concepts of marketing b. Integrated Marketing Communication of retail c. Opportunities in marketing activities of Modern Retail 4. Challenges in marketing activities of Modern Retail RETAIL As per the
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Date: 10.14.2010 RAKHI PAREKH STUDENT ID: 03154209 FSH630- Brand Makeover: Mid-term Project Brand history American Apparel is a sweatshop free vertically integrated manufacturer‚ distributor and retailer based in down town Los Angeles. This means that all of their products are designed ‚ manufactured (knitting‚ dyeing‚ cutting and sewing)‚ and marketed in their 800‚000 sq foot property in downtown Los Angeles. This makes it the largest single garment factory in the United States. Vertical
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Passion and Innovation for the Apparel Industry. That’s American Apparel. CONSUMER PROFILE Maddison Kain 25/03/2013 CONSUMER PROFILE Maddison Kain 25/03/2013 AMERICAN APPAREL CONSUMER PROFILE DEMOGRAPHIC American Apparel is a relatively “young” fashion line that caters for the 20-30 age bracket‚ with a largely female skew‚ however they have a diverse range that caters for the growing male market—who are becoming more and more “fashion conscious” in an age where merchandise rules who’s
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company in China. Another example would be a Canadian company setting up a joint venture to develop a mineral deposit in Chile. | Qw]\AAAAS][Q/[W | /Z | \Q | | ]Q\ | | | | FDI in Retail Indi988OAT Kearney (a globally famous international management consultancy) recognized India as the second most alluring and thriving retail destination of the world‚ among other thirty growing and emerging markets. At present‚ other profitable retail destinations of the world are China and Dubai
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Retail Date: 17-01-13 Universidad Carlos III Master in Marketing Jean-Philippe Charron Casper van Drongelen Kaloyan Andonov Mihaela Filcheva Angel Vargas Mark Bender Table of Contents Table of Contents ........................................................................................... 2 Executive Summary ....................................................................................... 3 Introduction ....................................................
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Parkson Retail’s plans stay intact Posted on 19 April 2013 - 05:37am Kang Siew Li sunbiz@thesundaily.com Print PETALING JAYA (April 19‚ 2013): The vision‚ direction and strategic business plans of Parkson Retail Group Ltd (PRGL) and Parkson Retail Asia Ltd (PRA) will stay the course‚ outgoing executive director and managing director Datuk Alfred Cheng Yoong Choong said‚ despite him stepping down from his post at both companies effective May 31. "There’s no change in vision‚ direction or
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