OUTLINE INTRODUCTION: Competition Theories Compete It is never doubted by academic circles and business environments that the strength of competitive analysis‚ if not the top‚ is one of the most important critical success factors in creating and managing marketing strategies. The way a business adapts to competitive environments‚ characteristic of its focus being self-centered‚ competitor-centered‚ customer-driven or market driven (Day and Nebugandi‚ 1994)‚ will define its place
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BRIEF GLANCE AT THE FY2005 RESULTS In the fiscal year that ended September 2005‚ Apple reported revenues of US$13‚931M‚ an increase of 68.3% over the preceding year. The Operating Income in FY2005 was US$1650M‚ an increase of 406.1% over the 2004 figure. Net Income also similarly increased by 383.7% in FY2005 to US$1335M. Additionally‚ Total Assets increased by 43.49% to US$11‚551M. Total Liabilities increased by 37.36% to US$4‚085M‚ but Total Debt remained at US$0. Shareholders benefited in
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III‚ Competitor analysis It can not be denied that laptop market is globally a crowded competition in which there are a number of giant technology companies in the world. Apple obviously has to consider their firm competitors. Thus‚ the next step of this research is competitor analysis‚ which will identify direct and indirect competitors for Apple’s Macbook. Moreover‚ this analysis will select two direct competitors‚ which are Dell and HP‚ to assess their strengths and weakness relative to the
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Executive Summary History Ever since Apple Inc. was established‚ they never had a straight way to reach success‚ but today Apple. Inc is the one of the largest and most successful technological companies around the world. Their main key to success is that they have a good management team that is led by founder Mr. Steve Job. They have had some issues that may have had some bad influence to their recent success‚ such as gross margins that were not increasing despite falling component prices‚ but
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APPLE INC. Introduction Apple Inc. is an American multinational corporation headquartered in California. It designs‚ develops and sells consumer electronics‚ computer software and personal computers. The company was founded on April 1‚ 1976 by Steve Jobs‚ Steve Wozniak and Ronald Wayne. Strategy Apple’s strategy has always revolved around innovation and creating a high-performance culture‚ through which it achieves and sustains its competitive advantage. MISSION STATEMENT “Apple is
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before‚ Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. Although‚ the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. This company bases its competitive strategy in “cost leadership” approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. It covers the main destinations of Europe offering around 27 different countries and main cities in every country. From
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NCC Apple Corporate Analysis Introduction to Business APPLE‚ Inc. Nasdaq: APPL “Apple designs Macs‚ the best personal computers in the world‚ along with OS X‚ iLife‚ iWork‚ and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store‚ and is defining the future of mobile media and computing devices with iPad”. This is the mission statement of Apple
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Company Overview 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak 1980 - Apple went public 1985 - Jobs left after tumultuous struggles with then CEO Sculley‚ and founded NeXT 2000 - Jobs became the CEO 2001 - Introduced a digital music player‚ the iPod 2007 - Apple Computers Inc. became Apple Inc. ‚ unveiled the iPhone. Apple has 4 main divisions: Laptop and personal computer division
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An Analysis Of Apple’s iPhone In Smartphone Industry The report studies the impact of smartphone innovations in the smartphone industry through economic theories. As Apple inc. is known for creating innovations; the factors that caused the shifts in the demand and supply of smartphones have enabled Apple inc. to dominate the largest market share. Moreover‚ with the advancements in iPhone products‚ the elasticity of iPhone demand impacts its complement and substitute goods as well. Apart from the
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Industry Competitive Analysis Wimm-Bill-Dann was found in 1992‚ Wimm Bill Dann is one of the largest dairy products companies in the European country‚ its headquarter is in Moscow‚ Russia. Wimm Bill Dann produces dairy products‚ such as milk‚ yogurt‚ fruit juices‚ and baby food. Currently‚ WBD has over 30 production sites in different cities; WBD also owns the subsidiary company in other countries. PepsiCo purchased 66% of Wimm Bill Dann for 3.8 billion in 2010‚ it was one of the largest purchase
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