1. In referring to the opening profile and the closing case for this chapter‚ discuss the challenges regarding corporate social responsibility (CSR) that companies in the apparel business face in its supply chains around the world. In today’s globalized economy‚ the challenge in engaging in CSR is in keeping costs low while at the same time keeping profits high and shareholders happy. With the implementation of a CSR strategy‚ Milton Friedman’s theory of maximizing shareholders’ profits as a company’s
Premium
NIKE Executive Summary Nike Inc. founded in 1962 by Bill Bowerman and Phil Knight was first named Blue Ribbon sports. Their goal was to distribute high quality Japanese athletic shoes to American consumers in an attempt to compete with Germany’s domination of the athletic wear at that time (Adidas and Puma). Nike manufactures and distributes athletic shoes at every marketable price point to the global market. More than 40% of sales come from athletic apparel and sports equipment
Premium Nike, Inc. Athletic shoe
St. John’s University Student Managed Investment Research Equity Research NIKE (NKE) April 4‚ 2004 Recommendation: Sector: Industry: BUY Consumer Cyclical Footwear 76.64 78.56 49.60 263.12M .80 20.17B 10‚697M 21.66% $94.85 Price: 52 – Week High: 52 – Week Low: Shares Out (mil): Dividend: Market Cap: 2003 Revenue: Project EPS Growth: 2005 Target Price: Highlights Rudy Dermesropian rdermes@hotmail.com Jason A. Drago Jdrag636@stjohns.edu Gintare Grigaite Gintare.grigaite01@stjohns.edu
Premium Nike, Inc. Athletic shoe
Carnegie backed away from bidding for ship armor plate because of the lack of large profitability under the represented agreement. The Scotsman’s pacifism dovetailed nicely with his opinion that the profits were too low in ship plating until 1889. Due to the lack of plating‚ the battleships New York and Maine suffered delays. Any opportunity that came along for Navy Secretary Benjamin Tracy went to Carnegie to rethink his involvement with the Navy. Carnegie was still continually looking for the best
Premium
COMPETITIVE ADVANTAGES: In 1960‚ Phillip Knight who was founding Nike wanted to own the running shoes which had both cheap and quality of the Japanese. By 1964‚ he and his friend William Bowerman spent $ 500 to enter Tiger company’s shoes in Japan to the U.S and began to develop some ideas for their own product. 1. Technology “Nike Air” Nike Air cushioning is appeared in the most form of Nike shoes. We shared a number of different types of Nike Air. - AIR - Air cushion provides a comfortable
Premium Nike, Inc.
Rigid profit margin expectations handed down by corporate headquarters created an environment that encouraged the sale of Nike’s high-margin products to high-end customers. Regardless of the low cost of the World Shoes‚ they were still slapped with a high profit margin‚ resulting in overpriced products compared to local Chinese products. Second‚ because of the current distribution network and infrastructure that Nike had in place for its high-end footwear‚ the World Shoes‚ distributed through the
Premium Athletic shoe Footwear Shoe
SECOND SHORT CASE REPORT NIKE & ITS PROBLEMATIC SITUATION Rise of Nike Nike was founded over 30 years ago by Bill Bowerman‚ a former college track coach‚ and Phil Knight‚ an entrepreneur. At the beginning the two men were selling shoes out of the back of their cars at track meets. In 1987‚ Nike reached a turning point‚ and it increased its marketing budget from $8 million to $48 million. Most of this advertising budget was to pay celebrities‚ such as Michael Jordan‚ to endorse Nike Products
Premium Nike, Inc. Tiger Woods Dimension
NIKE COMPANY ANALYSIS Word count: 2856 Table of Contents INTRODUCTION/ COMPANY BACKGROUND This report examines NIKE Inc. one of the leading sports brand in the world. It uses business analysis techniques such as SWOT‚ PESTEL‚ Porter’s five forces‚ and Ratio analysis to analyse the business environment and performance of this company. NIKE Inc. is one of the world’s biggest sporting brand based in Oregon USA. Founded in 1968‚ NIKE is the world’s biggest
Premium Financial ratio Financial ratios
“On January 25‚ 1964 Nike‚ formerly known as Blue Ribbon Sports was founded by Bill Bowerman and Phillip Knight. It officially became Nike Incorporated on May 30‚ 1978”(Nike Business). During the late 70s to early 80s Nike’s initial focus was Track and Field but later expanded into various sports such as : soccer‚ golf‚ hockey and basketball just to name a few.” In 1980‚ Nike entered the decade on the success of its Nike Air technology‚ and at the end of that year Nike completed its initial public
Premium Nike, Inc. Bill Bowerman
Boustani Nike: Maintaining a Promotional Edge Nike’s initial product advertising strategy of using professional athletes for raising demand through word-of-mouth provided good publicity. However‚ its selective-demand advertising was mainly focused on high-priced shoes for traditional sports‚ and ignored newly developed market segments such as aerobics and extreme sports‚ and new trends such as brown shoes and casual footwear (Etzel‚ Walker‚ and Stanton). Nike launched a successful advertising
Premium Marketing Advertising Public relations