OUTLINE INTRODUCTION: Competition Theories Compete It is never doubted by academic circles and business environments that the strength of competitive analysis‚ if not the top‚ is one of the most important critical success factors in creating and managing marketing strategies. The way a business adapts to competitive environments‚ characteristic of its focus being self-centered‚ competitor-centered‚ customer-driven or market driven (Day and Nebugandi‚ 1994)‚ will define its place
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its history. Use the Brand Royalty’ article to help you on this. Competitive advantage is when a firm sustains profits that exceed the average for its industry‚ the firm is said to possess a competitive advantage over its rivals. The goal of much of business strategy is to achieve a sustainable competitive advantage. There are two main types of competitive advantage. Cost advantage and differentiation advantage. A competitive advantage exists when the firm is able to deliver the same benefits
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Apple Company SW Analysis Abstract This paper will attempt to identify the strengths‚ weaknesses‚ of the Apple Company; a multimillion dollar technological company. There are several aspects of the Apple Company that makes it strong in the industry however there are also areas of weakness that makes the company vulnerable to its competition. This paper will outline the company’s strengths and how it dominates in this ever changing technological world. At the same time this paper will outline the
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Competitive Strength Assessment Competitive Strength Assessment On the basis of outcome of strength and weakness analysis‚ each faculty is recommended to use the table provided below to identify Key Success Factors (KSFs)‚ assess their relative performance in relation to those of its identified rival(s)‚ determine whether they are superior to or need to be improved‚ prioritize the KSFs according to their degree of importance and weakness‚ craft out the necessary strategies and measures to improve
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aspects? This paper will venture to say no and suggest the following alternative strategy: Apple should build a new business in "Wintel" PCs‚ while continuing to sell Macs to the design and publishing segment of the market. In order to support this conclusion‚ Apple’s competitive advantages and industry forces must be analyzed. Apple has been in business since 1976‚ and has built a number of competitive advantages along the way. Four such differentiations are brand loyalty‚ innovative hardware
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Table of contents Apple competitive advantage ……………………………………………………………… p 3 The personal computer industry ………………………………………………………….. p 6 Apple’s competitive advantage in PCs …………………………………………………... p 9 The introduction of IPhone as a blue ocean strategy ……………………………………. p 13 Apple’s competitive position in smartphones …………………………………………… p 19 How does the death of Steve Jobs affect Apple’s overall strategy for the next 5 years …. P References list ……………………………………………………………………………
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Weighted Competitive Strength Assessment ( PC Industry) Apple Dell HP Microsoft Importance / Weight Strength Score Strength Score Strength Score Strength Score Key Success Factor Quality/ Product Performance .15 9 1.35 8 1.2 8 1.2 9 1.35 Reputation/ Image .05 8 .4 9 .45 10 .5 10 .5 Manufacturing capability .05 9 .45 10 .5 10 .5 10 .5 Technological Skills .15 10 1.5 9 1.35 9 1.35 10 1.5 Distribution Capability .1 10 1 10 1 10 1 10 1 New Product Innovation .2 10 2 8 1
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Competitive Strategy: Apple’s competitive strategy is differentiation across the industry. Apple prides itself on innovation more than any other company‚ and is known for their unique top of the line products. Using differentiation as their main source of competitive advantage‚ they have succeeded to the top of their industry‚ while retaining higher than industry average profit margins. This innovative attitude is the source of long-term success throughout the history of Apple. For example
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COMPETITIVE STRATEGY We Shouldn’t Be Dazzled by Apple’s Earnings Report Juan Pablo Vazquez Sampere FEBRUARY 4‚ 2015 SUMMARY SAVE SHARE COMMENT TEXT SIZE PRINT RECOMMENDED Playing to Win Strategy Toolkit STRATEGY & EXECUTION BOOK Roger L. Martin‚ Jennifer Riel‚ A.G. Lafley 250.00 ADD TO CART SAVE SHARE HBR Guide to Building Your Business Case Ebook + Tools COMMUNICATION BOOK Ray Sheen‚ Amy Gallo 39.95 ADD TO CART SAVE SHARE HBR Guide to Leading Teams Ebook + Tools LEADERSHIP
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1 Name: University: Course: Tutor: Date: Competitive Problem Facing Apple Company 2 Table of Content Chapter Page Executive Summary …………………………………………………….………..….3 Introduction ……………………………………………………………………….....4 Position ………………………………………………………………………………5 Sense …………………………………………………………………………………6 Uncover ……………………………………………………………………………...11 Solve ……………………………………………………………………………...….14 Build ……………………………………………………………………………..…..14 Achieve ……………………………………………………………………..………..17 Bibliography
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