Executive Summary This paper provides an analysis on the success of Samsung over recent months which has allowed the company to crush its long term competitor‚ Apple. Methods of analysis include Samsung’s unique quality management practices‚ supply chain structures‚ partnerships and financial performance. Results of the analysis show Samsung’s high quality methods on all its business processes‚ and the business model structure which has allowed it to gain an upper hand in the market. The report
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Positioning help Smartphone Company gain the market share 4 1.3.2 Apple use the brand positioning to gain the market share 4 1.3.3 Positioning strategy based on Competitors 5 1.3.4 Samsung uses the brand positioning to overtake the Apple to become the market leaders. 5 1.3.5 Samsung using the emotional branding to overtake Apple 6 Research method & procedure 7 2.0 Theory 7 2.1 Sampling 7 2.2 Survey Questions 8 Data Analysis & Finding 9 Recommendation 19 Conclusion 21 Limitation
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more than in 2011. -Top Five Smartphone Vendors‚ Shipments‚ and Market Share Calendar Year 2012 (Units in Millions) Vendor 2012 Unit Shipments 2012 Market Share 2011 Unit Shipments 2011 Market Share Year over Year Change 1. Samsung 215.8 30.3% 94.2 19.0% 129.1% 2. Apple 135.9 19.1% 93.1 18.8% 46.9% 3. Nokia 35.1 4.9% 77.3 15.6% -54.6% 4. HTC 32.6 4.6% 43.6 8.8% -25.2% 5. Research In Motion 32.5 4.6% 51.1 10.3% -36.4% Others 260.7 36.5% 135.3 27.5% 92.7% Total 712.6 100.0% 494.6 100.0% 44
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Korean Multinational Conglomerate‚ Founded 1938‚ headquartered in Samsung Tower‚ Seoul. Comprises numerous subsidiaries and affiliated businesses‚ most of them united under the Samsung brand. * Samsung Electronics * Samsung Heavy industries * Samsung Engineering * Samsung Life Insurance * Samsung Everland Lee Kun - Hee - Chairman and CEO. Lee Soo - Bin - President‚ CEO of Samsung Life Insurance Revenue - $ 247.5 billion (2011) Employees - 3‚69
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was big. Apple was the most successful initial public offering after Ford Motor Company in 1980. Apple also was the fast company that hit the Fortune 500 in the history. However‚ Apple nearly goes into bankruptcy by the middle of 1990s due to the fierce external competition from the IBM and the Microsoft and the internal rapidly growth. In order to stay afloat‚ apple focused on innovated their personal industry line. This helps Apple became successful ever after. Nowadays‚ the Apple Company involved
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Apple Inc. From Wikipedia‚ the free encyclopedia This article is about the technology company. For other companies named "Apple"‚ see Apple (disambiguation). Coordinates: 37.33182°N 122.03118°W Apple Inc. Type Public Traded as NASDAQ: AAPL NASDAQ-100 component S&P 500 component Industry Computer hardware Computer software Consumer electronics Digital distribution Founded April 1‚ 1976 (incorporated January 3‚ 1977) Founder(s) Steve Jobs Steve Wozniak Ronald Wayne[1]
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upload your final paper to the anti-plagiarism system (Turnitin) no later than 11 a.m. on Friday 6 December and hand a hard copy to me in Lecture 9 on Friday 6 December. Introduction: The Apple brand name has become synonymous with innovation. Apple is no longer just a computer company. By 2012 Apple was worth more than Microsoft and Google combined. The question arises of the sustainability of Apple’s position in its various product markets – PCs‚ digital music‚ smartphones‚ and tablets.
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Silicon Valley software company‚ you become aware that your chief competitor is working on a new computer program that will revolutionize interactive voice-based applications. You know that if you can find out about several key functions relating to your competitor ’s program‚ your own programmers can duplicate the function of the program without actually copying its code. Is it ethical for you to hire away from your competitor a secretary who may have overheard something that will be useful to
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PEST Analysis The PEST analysis helps determine the current situation of Apple Inc.‚ identifying potential influences of the political‚ economic‚ social and technological sectors; and have a glimpse into the future of Apple inc. Political Influences: It is reported that in 2007 52% of sales of Apple were from outside America. Bad international relations‚ wars and terrorism might influence Apple in a huge manner; moreover these are all factors Apple has no ability to control. Apple Inc. produces
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FINAL REPORT ON COMPARATIVE MARKET ANALYSIS OF SAMSUNG ELECTRONICS VIS- A- VIS ITS COMPETITORS SAMSUNG INDIA ELECTRONICS PVT LTD. REPORT ON COMPARATIVE MARKET ANALYSIS OF SAMSUNG ELECTRONICS VIS- A- VIS ITS COMPETITORS A report submitted in partial fulfillment of the requirements of MBA Program of Jaipuria Institute of Management TABLE OF CONTENTS Acknowledgement…………………………………………………………………………4
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