Marketing Project : AXE I/ The situation analysis {draw:frame} The environment Axe was inspired by another Unilever’s brand‚ Impulse. Like Axe‚ Impulse was a fragranced deodorant body spray for women that promised wearers male attention. Thanks to Axe’ success in France‚ Unilever decided to launch the brand in other European countries from 1985. However‚ in United Kingdom‚ the brand was renamed Lynx. Then‚ Axe encountered the same success in Latin America but it was less important
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SWOTT Analysis Sherice Lindsay 475 February 9‚ 2015 Dr. Serita Wesley SWOTT Analysis Introduction SWOTT analysis is important to an organization because it assess the strategies of a company. The SWOTT analysis helps the company looks at the overall picture by showing the growth of the company. This synopsis is based on the evaluation of environmental factors of the business of Apple‚ Inc. This SWOTT analysis can help management evaluate the factors related to the longevity of the company and
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A breakeven analysis is used to determine how much sales your business needs to start making a profit. Every business wants and needs to make a profit but the only way you can determine if your product or service is profitable is by conducting a break-even analysis. This is a tool used by companies to understand how many products they have to sell in order for the company to break even. However‚ for you to understand how to come up with the breakeven analysis‚ you first need to understand the process
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Capabilities Analysis What is it? Capabilities analysis helps clarify the major sets of activities‚ skills‚ and resources that drive value to customers. When do we use it? Capabilities analysis can be useful at the time of strategy formulation—when firms are assessing which strategic options are currently feasible—and may be included in a broader process of determining strengths‚ weaknesses‚ opportunities‚ and threats (SWOT). In addition‚ capabilities assessment can be used as an initial
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PESTEL Analysis (Environmental Trends Analysis) Political‚ Economic‚ Social‚ Technological‚ Environmental‚ Legal To analyze the external environment and generate ideas where are the opportunities and threats. -Economic (government spending) -Social (health) -Legal (new regulations‚ good or bad) What is SWOT Analysis? SWOT allows you to look at the interactions between the INTERNAL factors of Strengths and Weaknesses and EXTERNAL factors of Opportunities and Threats to develop action plans
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In valuing a company‚ there are many strategies‚ formulas‚ and ratios one can use. In addition‚ comparing companies to other competitors gives insight into the productivity and value of the company in its given industry. Using the price to earnings ratio is one way to determine the value of Starbucks. It is calculated by taking the market value per share divided by the earnings per share. A higher price to earnings ratio shows that the company’s product is in high demand. The current price to earnings
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INDUSTRY ANALYSIS Generic Characteristics of Telco Industry Market structure is either a: Monopoly Natural monopoly Oligopoly Dominated by a handful of big players High capital expenditure (capex) Absolute fixed cost is high But fixed cost per user is very low Telco may be very cash flow rich if capex is controlled Low operating expenditure (opex) Average cost per user is very‚ very‚ VERY low. Generic Characteristics of Telco Industry Lines of business
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PESTLE ANALYSIS What is PESTLE analysis? PESTLE stands for - Political‚ Economic‚ Sociological‚ Technological‚ Legal‚ Environmental. The term PESTLE has been used regularly in the last 10 years and its true history is difficult to establish. Various other similar acronyms have been used including ETPS‚ STEP‚ PEST‚ and STEEPLE. The term PESTLE is particularly popular on HR and introductory marketing courses in the UK. PESTLE analysis is in effect an audit of an organisation’s environmental influences
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Introduction To perform the Industry Analysis it is better to follow Michael Porter ’s five forces model. This analysis framework was created so that it helps managers in their task to analyze competitive forces to the company. (Hill & Jones 80) This model is only one of the models that can be used for this task but it is one of the more popular models. The five forces that we will have to look at for this model are (1) the risk of new and potential competitors; (2) the bargaining power of suppliers;
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3.0 SWOT Analysis 3.1 Strengths (Kerin et al‚ 2009‚ p.46) stated that SWOT analysis is describing an organization’s appraisal of its internal Strengths and Weaknesses and its external Opportunities and Threats. Padini is committed in providing customers with updated fashion wear which are coping with the ever-changing market trend. (Please refer to appendix 1) The Strengths of Padini are that they are very aggressive in term of their advertising strategy. Besides that‚ they have promotional
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