then it is likely that Citigroup would sell the record music business to Warner. 2 External Environment Analysis 2.1 Classification of the External Environments Figure 1 is a graphical description of the external environment (Unit 2‚ B820 Strategy) classified into the Macro (Far) and Industry (Near) environments. This works as a baseline for the different levels of analysis that would be carried out on the external environment • Figure 1 Macro(Far) and Industry(Near) environments
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TABLE OF CONTENTS 3 Apple – An Introduction 3 Macroeconomic Trends 4 Technical Analysis 5 Fundamental Analysis 8 Analysis of Financing Activities 8 Investments and Capital Budgeting Decisions 10 Industry Analysis 11 Performance Analysis APPLE INTRODUCTION Established in 1976‚ Apple ignited the personal computer revolution with the Apple II and the Macintosh. Today‚ Apple designs‚ manufactures and markets personal computers‚ portable digital music players and mobile communication devices
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Exchange rates Taxation Economic growth around the world Social – Demographic changes – Attitudes to environmental issues Are these issues.... local/global certain/uncertain simple/complex ? Who do they affect.... Customers Suppliers Competitors ? Do these issues represent opportunities or threats or both? 1 Example PESTEL The automobile industry Social (cont.) – The ethical consumer – Aging population Environmental – Increased awareness of environmental issues concerning
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Nation’s Restaurant News‚ 37(33)‚ pp.41-46. LEADERS IN LONDON‚ 2009. What Strategy Is. [online video]. 18 March. Available from: http://www.youtube.com/watch?v=ibrxIP0H84M. [Accessed 24 November 2012]. MARKETLINE‚ 2012. Aramark Corporation SWOT Analysis. Marketline‚ pp.1-7. MICHAEL‚ S.P.‚ 1989. The Machinery Question: Can Technological Improvements Reduce Real Output? Economica‚ 56(222)‚ pp.215-224. NEUBAUER. J.‚ 2003. Five Pillars for Leading the Client- Focused Organization. Leader to Leader‚
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Table of contents 1. Introduction 2. Marketing Environment Audit i. Internal and External Audit ii. Competition iii. SWOT analysis 3. Marketing Objectives i. SMART goals 4. Marketing Strategy and Tactics i. Segmentation a) Segmentation b) Targeting c) Positioning ii. Ansoff growth theory iii. Porter’s generic strategy iv. Tactics a) The seven Ps b) Kotler’s seven Cs 5. Evaluation 6. Appendixes 1. Introduction Gerry Ford founded Caffe’ Nero in 1997. Caffe’ Nero is
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Financial Statement Analysis 09/13/2012 Analysis of VIZIO‚Inc. VIZIO‚Inc. is a high tech company that creates high-quality flat-panel televisions at affordable prices. Different from its competitors‚ VIZIO‚Inc’s business model relied on volumes sales with discount retailers and extremely lean operating expenses to drive profitability. The founder William Wang has been in the computer industry for a quite long time and has lots of networking in the industry. Particularly‚ Wang’s overseas’ networking
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134 Innovative Marketing‚ Volume 2‚ Issue 2‚ 2006 SITUATION ANALYSIS AND STRATEGIC PLANNING: AN EMPIRICAL CASE STUDY IN THE UK BEVERAGE INDUSTRY Demetris Vrontis‚ Alkis Thrassou Abstract Marketing planning is a key function for marketing oriented organisations. The following paper has been compiled in order to develop a marketing plan for a soft drink beverage company. Though out this case‚ it is illustrated that the stages in planning process are interrelated and cannot work in isolation
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SWOT analysis and PEST analysis (Notes to accompany templates) The SWOT analysis is an extremely useful tool for understanding and reviewing the company’s position prior to making decisions about future company direction or the implementation of a new business idea. A SWOT analysis can be completed by an individual within the organization (provided they can take an overview of the current situation) but is often best completed in a team or group. The discussion itself is informative‚ and the quality
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Analysis of a Non-Fictional Text The 4 basic types of non-fictional texts 1. Descriptive texts: the author wants to inform in a relatively balanced and neutral way (e.g. Description of a landscape‚ a place‚ a person‚ an object...) 2. Narrative texts: the author wants to inform the reader about a development or a sequence of events; the report (objectively or subjectively) gives answers to the questions who? what? where
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COMPETITIVE ANALYSIS 1 Competitive Analysis Bryndee Conwell ECO/365 April 3‚ 2012 William Mason COMPETITIVE ANALYSIS 2 Competitive Analysis Starbucks mission is “To inspire and nurture the human spirit— one person‚ one cup‚ and one neighborhood at a time” (Starbucks‚ 2009). Headquartered in Seattle‚ Washington since its founding in 1985‚ Starbucks Corporation “purchases and roasts whole bean coffees and sells them‚ along with specialized handcrafted coffee and tea beverages and food items
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