Antoinette Brown Assignment Week 5 Customer Value Analysis What are the steps involved in a customer value analysis? The route to better-quality customer value starts with data. Customer value analysis develops a quantifiable picture of the markets in which businesses compete. Managers conduct customer value analysis to disclose the company ’s strengths and weaknesses compared to other competitors. Bottom line is to value the consumer’s opinion and feedback to help strength the growth of the business
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Competitive analysis The main competitors of Activ and Kcell in today reality in Kazakhstan market are: 1. Beeline 2. NEO 3. Pathword and Dalacom In Kazakhstan operators providing mobile services of GSM and CDMA standards. Such companies Beeline‚ NEO use GSM standard. Pathword and Dalacom use CDMA standard. SO that‚ because CDMA is not so much developed in Kazakhstan‚ it is supposed that the main direct competitors would be chosen from GSM standard category. SWOT analysis Strengths
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..............................................2 Task 1: assess current and potential market size and demand 1a) Identify market size growth and trends within a given market......................................2 1b) plan and carry out a competitor analysis for a given organization................................4 1c) Evaluate an organization’s opportunities and threats for a given product or service....7 Task 2: Discuss the importance of customer satisfaction and feedback 2a) Identify and evaluate
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The competition is part of doing business for the company but until now there was no direct competitor. Opportunity to grasp the situation and overtake a competitor from the correct angle is very important. DataClear business with a product that is high international potential. Launch a global business plan is a great opportunity that no one wants to squander‚ but in this case‚ DataClear not kept cool. He launched into a situation recklessly impulsive. The plan is to grow globally‚ not because of
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proposal affect the way Unicon and its competitors do business with HKHA? Criteria From the case there appears no reason not to seek a blanket approval with a more standardized product. There is potential for huge cost savings but only partially to Unicon. The case shows that the savings per project could be HK$150‚000. Unicon was manufacturing pre-cast products for seven housing blocks per year which would be a total annual savings of over HS$1 million. Analysis From the data provided in the case
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Michael J. Perillo Grand Canyon University March 13‚ 2012 Abstract The external environment faced by the firm and its business units affects the strategy of the firm‚ the value of the strategy‚ and thus the firm’s performance. Environmental analysis is considered to be an active input which helps in identifying different threats and opportunities a firm is likely to face which will help in formulating different strategies for competing in the competitive market. The factors to be considered
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Distribution Plan 2. Analysis of the existing product to be studied (including SWOT Analysis) including existing distribution channels. 3. Segmenting the Market using the Service Outputs Demanded by the end-consumers 4. Choosing the Channel Formats to be used (retailer-based channel formats must be included) 5. Identifying the Channel Members‚ their responsibilities (channel flows to be performed)‚ and knowing the Channel Structure and Intensity 6. The Gap Analysis: Identifying the demand-side
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ANALYSIS 1. Describe one (per instructors change week one) assumptions seen in any documents provided. a. Kelly – Through several emails and communications‚ Kelly assume that there is not enough time to meet the deadline of August for the project. Even though Pat seems to show that‚ there is some chance to do so. b. Pat – believes that an “Operation Optimization†project needs to be embarked on now to improve the market shares of AcuScan. She believes that they can accomplish this by an
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products‚ introducing a data recording Micro SD chips with function of instant running data (distance‚ calories burnt‚ time speed and more) being transferred to mobile phones or pads for analysis‚ inserted in the existing sports shoes hence is possible to enter new market. Customers can enjoy both running data analysis functions after running and the existing physical features of the track shoes to improve their running performance‚ while New Balance can expand their sports market through this bundled
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Product type: Ghee Product name: Amrit shudh desi ghee Assumed situations: 1. Product is differentiating itself from other competitors by introducing an 85% less cholesterol product. 2. There is a good investment done by the investing firm. We are not considering concern regarding financial budget for searching more possible avenues. 3. The product is in 4-5 different packages. Starting from a 250 gm pack costing near about Rs 150 it goes on to 500 gms‚ then 1 kg then 5 kgs then 10
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