world’s largest chain of hamburger fast food restaurants. McDonald’s headquartered is in the United States and was founded by Ray Kroc in year 1955 after he purchased the rights to a small hamburger chain operated by the eponymous Richard and Maurice McDonald. McDonald’s first filed for a U.S. trademark on the name McDonald’s on May 4‚ 1961‚ with the description “Drive-In Restaurant Services”. McDonald’s major products are hamburgers‚ different types of meat sandwiches French fries‚ soft
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Competitor analysis Undoubtedly‚ the downturn of China’s recent economy has curbed demand for haute couture and other high-end industry. Still‚ over the next three years‚ China’s luxury market is expected to double to more than $24 billion‚ taking up around 20% of the global luxury market. Sheguang Hu is a one of the Chinese brands that stands for China’s couture designers and homegrown brands are stepping out on the international stage. There are many other designers with Chinese background –
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McDonald’s Case Analysis COMPANY NAME: McDonald’s Corporation INDUSTRY: Food McDonald’s Corporation COMPANY WEBSITE: (www.mcdonalds.com) COMPANY BACKGROUND: Ray Kroc found McDonald’s corporation‚ a successful fast food restaurant‚ in 1955 were his vision was to create McDonalds restaurants all over the U.S‚ and within 3 year of establishing the franchise the corporation was already selling its 100 millionth burger. The franchise has now became a successful global fast food restaurant that
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Mc Donald’s Products and Services. McDonalds is the world’s leading food service retailer with more than 30‚000 restaurants in 118 countries serving 46 million customers each day. McDonalds is one of the world’s most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country in which they do business. Serves the world some of its favorite foods - World Famous French Fries‚ Big Mac
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KFC Name : | Date : 10/04/2013 | Grade : | Introduction KFC( Kentucky Fried Chicken ) was found by Mr. Harland Sanders in 1930 ‚ which is a fast food restaurant specializes in fried chicken. It is the world’s second largest restaurant chain overall (as measured by sales) after McDonald’s‚ with over 18‚000 outlets in 120 countries and territories as of December 2012. KFC had entered to Hong Kong in 1973 and it had closed all the outlet and left in 1975. KFC has made its second attempt
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Since the last decades the fast-food industry has been developing rapidly and has effectively penetrated majority of the market internationally. MC Donald‚ started in 1954‚ is now the world leading global food service retailer generating a revenue of 28.11 billion U.S dollars in 2013 (MC Donald’s revenue 2013). Contrarily‚ due to the poor managerial function‚ Taco Bell ‚ an American chain of fast food restaurants founded in 1962‚ hits upon a weak sales during 2000 (Taco Bell corporation). This
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Background to KFC KFC is part of Yum! Restaurants International‚ a global company which also includes Pizza Hut‚ Taco Bell‚ Long John Silvers and All American Foods in its portfolio. In Southern Africa‚ KFC is the largest player in the Quick Service Restaurant (QSR) Industry and as a brand it is has the largest TV spend in South Africa (followed by MTN‚ Cell C and then Vodacom). As a marketing team we are involved in making over 30 television commercials in a year so it is a very busy and fast
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! ! ! ! ! ! ! ! ! ! ! ! !!!!!!!!!!! ! ! Did Wal-Mart Wake Up? How Strategic Management Handled Wal-Mart’s Reputation [ABSTRACT] The nation’s largest private corporation and retail giant Wal-Mart has faced multiple opposition from labor unions‚ grassroots organizations‚ religious groups‚ and even from its own employees‚ impacting its corporate reputation and ultimately its bottom line. This case study will demonstrate the strategic communication Wal-Mart used for its corporate reputation
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KFC Group 3 * Anirudha * Abhijeet * Ismail * Mohmmed * Michelle * Sulaksha * Tirtharaj Company profile Company profile * Industry: Restaurants * Founded: 1930 North Corbin‚ Kentucky * Founder: Harland Sanders * PepsiCo Inc. took over in 1986 * Changed its name and logo to KFC in 1991 * Today KFC is owned by Yum! Brands.(since 1997) * Industry: Restaurants * Founded: 1930 North Corbin‚ Kentucky * Founder: Harland Sanders * PepsiCo Inc. took over
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Japanese car are getting more and more popular in these few decades. In 2007‚ Japan turned into the world’s largest vehicle producer and became one of main players in international vehicle industry (Jeffrey Hays 2009). For instance‚ Honda‚ a well-known Japanese vehicle producer‚ it is also one of the best car sellers in Malaysia. Honda Malaysia Sdn Bhd was born in 15 November 2000 as a result of the formation of partnership between Honda Motor Co. Ltd. of Japan‚ DRB-HICOM Berhad and Oriental Holdings
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