QUALITY AND CUSTOMER SATISFACTION IN KFC CHAINSTORES The purpose of this study is investigating the service quality of KFC chain stores and how the service quality affect customer satisfaction based on the theory of “service quality” and “customer satisfaction” and the Customer satisfaction survey in website: talktokfc.com. We do the literature reviewson some important concepts to make clearer about the service quality and the level of customer satisfaction in KFC chain stores in order to develop and
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from the rest of the restaurant world. Information covering the history of the company will be shared and I will also discuss the franchise logistics and corporation statistics of the company. Lastly‚ I will share the leadership strategy of the McDonalds Corporation. Introduction In this module I have learned a vast amount of information dealing with groups. I have learned what it takes to make a group work and how to best function together. While learning about these processes‚ my group was
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General Introduction Of KFC KFC Corporation‚ based in Louisville‚ Kentucky‚ is the chicken restaurant chain specializing in the worlds most popular‚ especially in Recipe Original‚ Extra Crispy‚ Kentucky Grilled Chicken and Original Recipe Each day‚. more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world. Take more than 5‚200 KFC restaurants in the United States and more than 15‚000 units worldwide operations. KFC is world famous for fried
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Mac Donald’s Company 1) Economic Environment Even with current economic condition‚ M’cDonalds remains optimistic. According to Business Times (2009)‚ “McDonalds Malaysia expects its delivery service business to jump 40 per cent this year as its new call centre can handle more orders.” They invested over two million ringgit for setting up the new call center. In addition the Managing Director Azmir Jaafar‚ said the company “plans to invest 8 million ringgit this year to open between 15 and 20 new
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This higher quality customer serv ice is subject to McDonald’s ability to actually produce faster. Without this ability ‚ McDonald’s ordering costs would be sky -high because the costs associated with ordering would be the loss of customers tired of ordering fast food that really isn’t fast. Second‚ JIT allows McDonald’s to adapt to demand a little bit better. Seemingly ‚ lower inv entory lev els would cause McDonald’s bigger problems in a higher demand because they wouldn’t hav e their safety stock
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ASSIGMENT 2 People are naturally designed to work in order to survive. People are taught that if they want to have a good life they have to work hard. The propose of this assignment is to analyze how in some jobs people are treated like machines. The article of working at MacDonald‚ is about the mechanization of its system and the treatment of employees in MacDonald. People that work in MacDonald do not need to have any work experiences before apply for a job‚ so there are a lot of American
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Product In order to bring success in China‚ KFC knows that western restaurants need changed by using localization strategy. As cultural adaptation is the process of “adjusting the native ways of thinking and behaviors to be consistent with the local culture” (Kotler‚ 1982)‚ KFC tends to launch Chinese food apart from western food like burger or chicken wings‚ for examples‚ Chinese food like congee and rice‚ and promote Chinese herbal tea in 2004. KFC launched Chinese products like ‘Wolfberry Pumpkin
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KFC Corporation‚ or KFC‚ founded and also known asKentucky Fried Chicken‚ is a chain of fast foodrestaurants based in Louisville‚ Kentucky. KFC is abrand and operating segment‚ called a "concept" of Yum! Brands since 1997 when that company was spunoff from PepsiCo.KFC primarily sells chicken in form of pieces‚ wraps‚salads and sandwiches. While its primary focus is friedchicken‚ KFC also offers a line of roasted chickenproducts‚ side dishes and desserts. The marketing mix is generally acceptedas
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OF KENTUCKY FRIED CHICKEN KFC began with Colonel Harland Sanders. He discovered his penchant for cooking when he was only 9 years old. Through the years he grew up to become a personage the world knows as Colonel Sanders‚ founder of KFC. He reached celebrity status in 1952‚ when he decided to franchise his famous Kentucky Fried Chicken recipe blends of 11 herbs and spices to the rest of America. By the early 70’s‚ that special recipe reached Malaysia. Today‚ KFC Malaysia continues to serve
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Competitor Analysis Competitive Field We denote 793 stores in Canada as of December 2009 and 40.6% of those stores are located in Ontario. Rivalry is moderate amongst different competitor in the market ‚ as most of them are big and diversified companies who do not rely on the luggage market‚ Just like Canada Goose. The market is highly fragmented with a large array of competitors ‚ varying from big retail department stores to highly niched retailers. Less diverse retailers face greater competition
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