Competitor analysis The business of 759 store is principally engaged in the sales of confectioneries‚ beverages and other packed foods imported from Japan and other regions in the world. The origin of its products mainly includes Japan‚ followed by Korea‚ Taiwan and Europe. In Hong Kong‚ OKASHILAND has similar characteristics with 759 store on purchasing practice. It offers various brands’ snacks and beverages from different countries in the world such as “meiji”‚ “Calbee” and “LOTTLE”. It
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Marketing Strategy Case Study IPhone: 1. On June 29‚ 2007‚ Apple Inc. (Apple) launched its mobile phone‚ branded as the ’iPhone‚’ in the US‚ marking its entry into the highly competitive mobile phone market. The telecom industry had been agog about this new mobile phone‚ ever since Apple made an announcement in this regard in January 2007. Some of Apple’s fans who had been waiting for ’iDay‚’ as the launch date of the iPhone was called‚ formed queues outside the Apple’s stores to buy it
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A problem with the iPhone 6 screen delayed production of the new handset over the summer: Apple’s plans to launch an ultra-thin iPhone 6 next month may have to be revised‚ according to reports that technical problems have left the company "scrambling to get enough screens ready". (source: http://www.theweek.co.uk/technology/iphone-6/58548/iphone-6-screen-flaw-could-delay-launch-plans#ixzz3BZgz1vbc) Task :Discuss the news while underlying the operation strategy of Apple; you need to discuss
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Apple Inc Introduction Apple Inc is an American multinational organization located in 1 infinite loop‚ Cupertino‚ California 95014‚ in the middle of the Silicon Valley. It is focused on designing and developing the personal computers‚ other related software products‚ and the electronic products such as MP3 players and iPods. Apple Inc’s main products are iMac‚ iPod‚ iPhone‚ and its latest advanced product is iPad‚ which is on the verge of creating another revolution after iPhone. Apple Inc was
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whom you ask‚ the iPhone is either the greatest electronic device to grace the planet or an overpriced‚ over hyped status gadget sold to rubes with more credit than sense‚¡¨ says Arik Hesseldahl of Business Week Online. Whether or not one sees Apple¡¦s iPhone as flawless or a flop‚ it is a device that demands our attention not only for its unprecedented features but from a marketing stand point as well. Whether it is seen as a success or a failure‚ it is undeniable that Apple has forever changed
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background: Apple is an American multinational corporation that manufactures‚ designs‚ markets and sells mobile communication and media devices‚ digital music players‚ personal computers‚ consumer electronics and softwares and provides related services. The company’s variety of products such as Ipod music player‚ which has been an experience for Apple in dramatic growth since 2001‚ Ipad‚ Imac‚ Apple TV‚ professional software support and application through Itunes store‚ IBooks store‚ Apple Store‚ compatible
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BEM 106 – Competitive Strategy‚ Spring Term June 4‚ 2008 iPhone: iPhone: Surviving the Shakeout 1 Table of Contents 1 Executive Summary............................................................................................................. 3 2 History ..................................................................................................................................... 3 3 Six Forces Analysis ......................................................
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INTRODUCTION Apple Computer‚ the Cupertino‚ California-based company ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple computer is one of America’s most inventive companies. It developed many of the features that computer users have come to take for granted‚ including the graphical user interface‚ the mouse‚ the laser printer‚ and the color monitor. In the last 10 years alone‚ the company has issued
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PEST ANALYSIS FOR APPLE INC The PEST analysis is the useful procedure to grasp market growth or decline. So it is a business dimension tools that helps to identify an organisations macro environment. The factors include in PEST analysis are Political factors‚ Economical factors‚ Social influence‚ Technological factors. An organisation cannot control the changes in those factors but any changes effect directly to an organisation. So the organisation should react quickly if any
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1- SWOT SWOT Apple : Strenghts : - Good reputation among consumers always with innovative products (ipod: the first portable music player) - A high turnover and the company is quoted on stock - They have their own operating system (Linux) - Customer loyalty to the brand it create a community among users of Apple - An operating system more intuitive than Microsoft. Weaknesses: - Steeve Job’s death destabilized the brand - Product prices are higher than other competitors’ products -
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