Strategic Marketing Competitor analysis based on Marketing Strategy of Pran’s Frooto mango juice o Mangolee (Globe Soft Drinks Limited) o Frutika (Akij Foods and Beverage Limited) o Suprokash Shill (11-18368-1) o Md. Mostafa Morshed Khan (11-18385-1) o Gazi Ahsanul Bari (10-16607-2) o Durre Araf (10-16245-1) Ms. Tahsina Nimmi Khan Lecturer Department of Marketing Faculty of Business Administration (FBA) American International University-Bangladesh (AIUB)
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“A Comparison of Competitors’ Websites” The retail industry such as Men’s Wearhouse‚ Macy’s‚ Burlington‚ and Express operate websites and are part of a highly competitive industry. They contend with local‚ national‚ and global online retailers that bring comparable products and offer comparable services. Consumer opportunities in retail are shifting quickly with online retail stores‚ with an innovative future‚ which includes speed‚ convenience‚ and personalized mobile access. The change to e-commerce
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Study “Apple introduced the original iPhone back in 2007‚ instantly obsoleting every other smartphone on the planet in every way that mattered” (Ritchie‚ 2013‚ p.1). Within the next two years Apple came out with the iPhone 3G and 3GS which they were able to increase the functionality while simultaneously lowering the price‚ this allowed Apple to take the smartphone fully out of the niche and make them mainstream (Ritchie‚ 2013). Apple was able to bring the iPhone to broader carriers and faster speeds
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Competition and Analysis The Strategy Analysis of Sprint: Looking Into Its Future A Look at Sprint Sprint is an integrated global communications company that is focused in the US market. In 2003 Sprint earned 26 Billion in revenues with 26 million customers in 100 countries. Sprint is recognized as developing‚ engineering‚ and deploying cutting edge network technologies such as the US’s first all digital‚ fiber optic network. Sprint currently has three main divisions: the long distance
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Shan Gao Bus 10 One thing that I own and I love it is my Iphone. I love my Iphone because it is not just a phone it is a mini computer that I can carry and use it everywhere I go. The phone can check my emails‚ go to the webs‚ check the weathers and everything that you do with your regular computer. The quality of my phone is awesome‚ since I dropped my phone few times and it still works like new. I had a 3G before and now I have a 4G‚ I used the 3G one for two years and it still works
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COMPARATIVE ANALYSIS: Best Products: Aeropostale controls all aspects of their brand‚ this includes designing‚ sourcing‚ marketing and selling all of its own merchandise. Since you can only purchase there clothing through them‚ this does make them compete with other companies. They have to be on guard at all times because they are always being sued or are suing others to protect their copyright. American Eagle Outfitters‚ Inc. not only sells clothing but have credit card in their name which
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The United Kingdom Passport Agency The situation prior to the implementation of the new computer system The agency employed around 1800 staff in passport offices at Belfast‚ Glasgow‚ Liverpool‚ London‚ Newport and Peterborough. London also housed the headquarters. The agency’s main aim was to provide passport services for British nationals in the United Kingdom promptly and economically. Included in its targets were: ■ to maintain a maximum processing time of 10 working days throughout
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Analysis of BMW’s Competitors Mercedes-Benz One of the giants in the luxury automobile industry is Mercedes-Benz‚ which is firmly established as an independent brand within one of the world¡¦s leading car companies‚ DaimlerChrysler. According to Mercedes-Benz¡¦s company website‚ the company sold 224‚421 vehicles in the U.S. during 2005. For decades‚ Mercedes Benz has been known for its prestige brand name and its classy and timeless look. Mercedes-Benz¡¦s current strategy is built on four
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Competitor Analysis The Hershey Company (HSY) competes in the Global Candy and Chocolate Manufacturing industry. This highly competitive and consolidated industry which continues to concentrate as a result of merger and acquisition activity is dominated by a few major players. Included amongst these major players are HSY and three notable competitors‚ Nestle SA‚ Mondelez International Inc.‚ and Tootsie Roll Industries. Each of these competitors offers unique competitive advantages versus that
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Starwood Hotels & Resorts Competitor Analysis Market Performance: Starwood’s market share should either stay the same or grow in the future. With plans to continue expanding into emerging markets like China and continuing to get out from under their real estate ownership and move toward a more management/franchise focus their revenues should continue to increase over the next few years. Starwood competes by focusing on their brand name. They want the name to evoke thoughts of comfort‚ style
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