MANAGEMENT GROUP MEMBER: NICKY ISIS RAHAT ALI INTRODUCTION BACKGROUND § KFC is the world’s No.1 Chicken QSR. § Leading in UK‚ Australia‚ South Africa‚ CHINA‚ USA‚ Malaysia and many more. § Introduced many offerings for its growing customer base in India while staying rooted in the taste legacy of Colonel Harland Sander’s secret recipe. § Products are made on the motto of“Crispy outside‚ juicy inside. § KFC is based in Louisville‚ Kentucky‚ and is the world’s most popular chicken restaurant
Premium KFC Fast food
or behavior or who have might require separate products or marketing mix. In KFC‚ they have considered four variables for market: 1. Geographic segmentation 2. Demographic segmentation 3. Psychographic segmentation and 4. Behavioral segmentation. 1. Geographic Segmentation Dividing the market into different geographical units such as nations‚ states‚ regions‚ countries‚ cities or neighborhood. Geographically‚ KFC is used in every part of the country as well as all over the world. They focused
Premium Psychographic Middle class Working class
political factors includes the government policies as KFC being a foreign company‚ but they have to obey the policies of the Government laid by the government of Pakistan‚ the country where the business activities are being carried out. KFC has handled this situation very tactfully and has obeyed the policies of the Government as prescribe by the government in order to run this kind of business. The other major factor is the pricing policies. KFC maintain & design its price policies keeping in view
Premium Middle class Islam Social classes
Competitor analysis for Loong Palace hotel Module: Research Method 1. Introduction With the socio-economic development‚ advances in science and culture‚ technology and transportation development‚ the hotel industry is rapidly developing in China‚ what’s more‚ with the prosperity of the world tourism and thriving of business‚ the competition of business hotel is increasingly fierce (Yang‚ 2011). Therefore‚ how to survive and develop becomes the main problem for those hotels. Under the pressure
Premium Beijing Tourism Hotel
KFC‚ or also known as Kentucky Fried Chicken‚ has been one of the most famous fast food franchises nowadays along with McDonald’s and Subway. Looking at the graph above we can see that Yum! Brands‚ the parent’s company of KFC are the third biggest firm in the fast food industry. By serving more than 12 million customers in 21000 stores in 109 countries every day‚ KFC has become the world most popular chicken fast food franchise. (1) However‚ over the past decade‚ KFC’s suppliers have been caught
Premium Animal rights Fast food KFC
Competitive Analysis We selected the three leading emergency response service devices as well as two comparable SPO2 devices that offer the SPO2 feedback we expect from our project. The first SPO2 device IdealLife does not offer the continuous monitoring we are proposing and the Oxitone IP is lacking the 24/7 monitoring service. Our project seeks to satisfy all the needs of current consumers looking to monitor SPO2 levels for patients as well as offer the emergent response should patients need
Premium Medical device Battery Price
There are 3 main competitors for Jawbone Up device. But there are 12 competitors in total. Fitbit - 36 patent DirectLife - 24 patent BodyMedia - 23 patent DigiFit - 1 patent Life Microscope - Adidas MiCoach Pacer - Nike+ - 49634 patent Valencell - 7 patents Basis Band - Shine - 20472 patents Larklife - 1 patent Motorola MotoActv - Legal regulations. i) What are we going to be if we colabarate with Jawbone:- Limited liability partnership Why? Because we are building a partnership
Premium Corporation Limited liability partnership Invention
History Of KFC KFC (Kentucky Fried Chicken) is a fast food restaurant chain headquartered in Louisville‚ Kentucky‚ United States‚ which specializes in fried chicken and it is the world’s largest fried chicken chain. It primarily sells chicken pieces‚ wraps‚ salads and sandwiches. While its primary focus is fried chicken‚ KFC also offers a line of roasted chicken products‚ side dishes and desserts. KFC was found by the Col.Harland Sanders and began selling fried chicken at his gas station in the
Premium Fried chicken KFC Pricing
Competitor Analysis The fashion industry is one of the most fast-paced and fast-moving consumer sectors in the market‚ so it is no surprise that there are many companies who are competing against each other in terms of obtaining the most market shares. This industry also attracts numerous consumers who are style-conscious and are up to date with fashion and trends; therefore companies must continuously develop themselves in order to stand out and to be chosen by consumers. Our final project’s main
Premium Retailing Marketing Fast fashion
Market Internationally & KFC in China Due to the environmental and sociocultural forces‚ there are always differences between domestic and international marketing. However‚ international companies wish they could standardize the marketing mix for cost saving and easier to control‚ plus less time to be spent on the marketing plan. But it is almost impossible to standardize the marketing mix while expanding internationally as each market is unique. I think most products should be customized for
Premium Marketing Fried chicken Egg tart