understanding of internal and external environment which may apply to impact on the SUBWAY restaurant. Table of Content Abstract 1 Table of Content 2 Introduction 3 Internal Environment Analysis 3 External Environment Analysis 5 Customers Environment Analysis. 9 Competitors Environment Analysis 11 Conclusion 13 Appendix 1 15 Appendix 2 16 Reference 20 Introduction Subway is the largest submarine sandwich provider and the third largest chain restaurant after the Mcdonald’s
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PART 1- Project objectives and overall research approach The topic that I have choosen for this research and analysis project is an analysis and evaluation of business performance and financial performance of an organization over the three years periods. The company that I have choosen for this topic is Digi.com Berhad. Digi.com Berhad incorporated on March 28‚ 1997‚With a history of product and services innovation. It provides mobile voice‚ Internet and broadband service for the Malaysian Market
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then it is likely that Citigroup would sell the record music business to Warner. 2 External Environment Analysis 2.1 Classification of the External Environments Figure 1 is a graphical description of the external environment (Unit 2‚ B820 Strategy) classified into the Macro (Far) and Industry (Near) environments. This works as a baseline for the different levels of analysis that would be carried out on the external environment • Figure 1 Macro(Far) and Industry(Near) environments
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TABLE OF CONTENTS 3 Apple – An Introduction 3 Macroeconomic Trends 4 Technical Analysis 5 Fundamental Analysis 8 Analysis of Financing Activities 8 Investments and Capital Budgeting Decisions 10 Industry Analysis 11 Performance Analysis APPLE INTRODUCTION Established in 1976‚ Apple ignited the personal computer revolution with the Apple II and the Macintosh. Today‚ Apple designs‚ manufactures and markets personal computers‚ portable digital music players and mobile communication devices
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Exchange rates Taxation Economic growth around the world Social – Demographic changes – Attitudes to environmental issues Are these issues.... local/global certain/uncertain simple/complex ? Who do they affect.... Customers Suppliers Competitors ? Do these issues represent opportunities or threats or both? 1 Example PESTEL The automobile industry Social (cont.) – The ethical consumer – Aging population Environmental – Increased awareness of environmental issues concerning
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Nation’s Restaurant News‚ 37(33)‚ pp.41-46. LEADERS IN LONDON‚ 2009. What Strategy Is. [online video]. 18 March. Available from: http://www.youtube.com/watch?v=ibrxIP0H84M. [Accessed 24 November 2012]. MARKETLINE‚ 2012. Aramark Corporation SWOT Analysis. Marketline‚ pp.1-7. MICHAEL‚ S.P.‚ 1989. The Machinery Question: Can Technological Improvements Reduce Real Output? Economica‚ 56(222)‚ pp.215-224. NEUBAUER. J.‚ 2003. Five Pillars for Leading the Client- Focused Organization. Leader to Leader‚
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Financial Statement Analysis 09/13/2012 Analysis of VIZIO‚Inc. VIZIO‚Inc. is a high tech company that creates high-quality flat-panel televisions at affordable prices. Different from its competitors‚ VIZIO‚Inc’s business model relied on volumes sales with discount retailers and extremely lean operating expenses to drive profitability. The founder William Wang has been in the computer industry for a quite long time and has lots of networking in the industry. Particularly‚ Wang’s overseas’ networking
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134 Innovative Marketing‚ Volume 2‚ Issue 2‚ 2006 SITUATION ANALYSIS AND STRATEGIC PLANNING: AN EMPIRICAL CASE STUDY IN THE UK BEVERAGE INDUSTRY Demetris Vrontis‚ Alkis Thrassou Abstract Marketing planning is a key function for marketing oriented organisations. The following paper has been compiled in order to develop a marketing plan for a soft drink beverage company. Though out this case‚ it is illustrated that the stages in planning process are interrelated and cannot work in isolation
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SWOT analysis and PEST analysis (Notes to accompany templates) The SWOT analysis is an extremely useful tool for understanding and reviewing the company’s position prior to making decisions about future company direction or the implementation of a new business idea. A SWOT analysis can be completed by an individual within the organization (provided they can take an overview of the current situation) but is often best completed in a team or group. The discussion itself is informative‚ and the quality
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retailer of the national chains. In the environmental analysis you will discover that Sears’ marketing toward women differentiated them from their competitor’s and increased their sales as well as their market share. They have had many social/cultural problems that they have had to overcome‚ such as problems with stakeholders. There has also been a change in the company culture that has improved the mood within the company. In the SWOT analysis‚ the strengths‚ weaknesses‚ opportunities‚ and threats
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