|Oxford Brooks University Research and Analysis Project | |The analysis and evaluation of the business and financial performance of Marks & Spencer over a three | |year period | |Word Count: 5‚898 | | ACCA ID
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7 Opportunities 8 Threats 9 Driving forces 10 * Political and Regulatory 10 * Demographics 11 * Technology 11 * General Economic Condition 12 Porter’s Five Forces Analysis 13 * Intensity of Rivalry 13 * Potential New Entrants 13 * Substitutes 14 * Suppliers 14 * Buyers 15 Sustainable Competitive Advantage 15 Recommendation 16 Appendix
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Introduction The big name in the world of coffee ‘Starbucks’ its story begun from 1971 when it has started its first coffee shop. It’s an American brand which is based in Seattle (Washington). With the time the Starbucks has expanded their business around the world and developed the very strong brand recognition. Now today‚ Starbucks is one of the largest coffee businesses in entire world that has got 20‚891 stores in 62 countries and serving billions of customers every day with their huge range
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all over the world. Luxury goods industry is highly competitive due to a low market-entry barrier. It has experienced ups and downs during the 2000s. And in recent years‚ the industry has recovered and developed rapidly. More and more luxury goods corporations have expanded their operations in emerging markets through Internet and e-commerce. The future outlook of this industry is optimistic. The competitions in the luxury goods industry are pretty intense. Many competitors of Coach are from France
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What do you think is the best strategy for existing businesses to adopt in response to the entry of a new large competitor? Justify your answer with reference to the UK bottled water market and/or other markets that you know. Almost all business operates in competition with other businesses‚ whether this is Sainsbury’s competing with Asda for customers at a local‚ national and international level or two local hairdressers competing for clients in a single town. Competition is usually between firms
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General Environment Analysis 14 Figure 4: Evaluation of Porter ’s Five Forces of Competition 17 Figure 5: Strategic Map 20 Figure 6: Profit Margins 26 Figure 7: SWOT Analysis BMW 2006 33 Executive Summary The following report analyses the automobile operations of the BMW group in regard to its competitive position in the automobile market. BMW is a German premium car manufacturer comprising the three brands BMW‚ Mini and Rolls-Royce. The analysis of the external environment
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filed bankruptcy in order to reorganize outstanding debt and made changes to its management team. Terry Lundgren‚ president and chief operating officer for the past five years with Federated‚ adds the title CEO to his name in 2002. Part II. Model Analysis (Macy’s) Strategy: Local shoppers of the stores that were acquired weren’t impressed with the many changes taking place within Federated. A new initiative was set in place to help with efforts to protect the environment. They also started to use
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channel and value-based pricing. SITUATION ANALYSIS INDUSTRY ANALYSIS Burger Machine possesses good information about the market and knows what the market needs and wants. They were the first one to establish a 24/7 burger machine and was nicknamed as “the burger that never sleeps”. Even with the marketing strategy of the competitors like “buy one take one” they didn’t get into it because they believe that quality is what the market wants. SALES ANALYSIS Burger Machine currently ranks 4th in the
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CONTENT 1. Introduction 1 2. Brief History and Strategic Challenges 1 3. PESTLE Analysis 3 4. Five Forces Analysis 4 5. SWOT Analysis 6 6. Generic Strategy 8 7. Recommendations 9 8. Conclusion 10 9. Bibliography 11 1.0 Introduction For the fiscal year of 2010‚ Procter & Gamble witnessed an increase on net sales by 3% to $78.9 billion and a 4% increase in unit volume (Deloitte‚ 2010). Under the unfavourable environment of global recession‚ P&G has successfully retained
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Starbucks Analysis Driving forces: External: a) Different consumer tastes and preferences b) An already established coffee culture in Europe c) Local competitions d) Price sensitivity of the consumers e) Social concerns regarding caffeine‚ and it addictive properties also need to be considered. Internal (from the organizations’ perspective): a) To reach larger economies of scale by selling to more customers in other countries. b) To reduce the risk of over dependence
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