Faculty of Economic & Business كلية االقتصاد واإلدارة Syllabus Strategic Management (BUS 420) Muhammad Zafar Yaqub‚ Ph.D.‚ MBA‚ MA (Eco.)‚ MA (Pol. Sc.) Room No. 479‚ 4th Floor Department of Business Administration Voice Direct: +966 2 70470 Mobil: +966 565 466737 Email: zafar.yaqub@yahoo.com Skype ID : mzyaqub COURSE DESCRIPTION With the advent of the (global) marketplace becoming more and more dynamic and tough due to an ever-intensifying competition‚ a key determinant/antecedent of the firms’
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Executive Summary: Adidas was the dominating manufacturer of sporting goods. It achieved this success by developing cleated shoes for the soccer and track and field sports. The landscape of the sporting goods industry has changes‚ but Adidas has not changed with it. Sporting good textiles and footwear have become popular with younger individuals as a substitute for casual wear. Soccer and track and field sports are no longer the mainstream sports. These sports have been replaced in market share
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COMPANY OVERVIEW OF DOMESTIC DIRECT COMPETITORS OF SIME DARBY (GENTING BERHAD) Genting Berhad (Genting)‚ a holding company for the Genting Group‚ operates resorts‚ casino and plantations. It also develops properties‚ manufactures paper and generates electricity. The company primarily operates in Malaysia. It is headquartered in Kuala Lumpur‚ Malaysia and employs 36‚000people. The company recorded revenues of MYR6‚943.8 million (approximately $1‚968.3 million) during the fiscal year ended December
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“Marketing Mix (4 P’s) Analysis and Competitors Evaluation: A study on PRAN GROUP” Back ground of the company History: PRAN stands for Programmed for Rural Advancement Nationally.“PRAN” is currently the most well known household name among the millions of people in Bangladesh and abroad also. Since its inception in 1980‚ PRAN Group has grown up in stature and became the largest fruit and vegetable processor in Bangladesh. It also has the distinction of achieving prestigious certificate
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Brazil has emerged as a global competitor in a range of sophisticated technology sectors. They have launched active campaigns to build a strong international competitive position in the information technology off shoring business. Their IT out sourcing sector is small relative to India ’s. The theory about international trade states that the differences in endowment factors of production‚ levels of technology that determine the factor intensities used‚ efficiencies with which these factor intensities
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intensity of the competition is dependent on these mentioned five forces of economics. 1. The buying power of customers- The Competition is higher when the buying power of customers is high. This is usually the case when there are many substitutes or competitors to the product. 2. The power of suppliers to squeeze profits- The power of suppliers to squeeze profits or bargaining power suppliers is high when their product enjoys a monopoly or has features or value adds that no other or very few other competitive
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Case 19 Mobile Marketing at Adidas Analysis Internal Strengths • Huge advertising budget ($900 million dollars in 04) • Sponsorships/cobranding with some of the biggest athletes (Beckham‚ Kobe‚ etc.) • Established brand name: Historically largest share of soccer market in Europe (until 03) • Hiring Nick Drake brought insider’s view of mobile technology and market Internal Weaknesses • “Second place” to Nike • No longer the European premier soccer brand • Smaller marketing budget
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SWOT-Analysis Strengths and Weaknesses To gain a competitive advantage‚ the profit rate of a corporation has to be higher than for the average of the industry. The profit rate is the difference between the value the customers attach to the product and the costs of producing it. It is determined through the performance of the different value creation functions. R&D -Innovative Products Production -high quality of ingredients -40% of total costs are food costs Marketing -Outback has won several
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Explain 2 types of barriers to entry which can prevent potential competitors from entering an industry Monopoly and oligopoly both are types of barriers to entry which can prevent potential competitors from entering an industry A barrier to entry is anything that prevents entry when entry is socially beneficial A monopoly possesses high barriers to entry. This deters other firms from entering the market and thus allows the monopoly to keep their status as a single seller of unique product
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data on customers‚ competitors and the market environment and why you think this will be useful. How do you propose to use this market research to understand the behaviour of customers‚ competitors and the market environment? Market research is a crucial factor to do for any organisation in order to make their business successful. In the case of STUDENTAL‚ it is a new product from Sainsbury’s. Therefore‚ Sainsbury’s have to do all the market research on customers‚ competitors and on market environment
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