MM4772 – Product Management - Individual AssignmentName: Chan Chun KitStudent ID: 12120174d “New Balance‚ new style” of running gears – Bundling data recording Micro SD chips with running shoes About new featured product Developing healthy life style through regular running has been popular in Hong Kong‚ supported not only by government‚ but also Hong Kong Amateur Athletic Association and other organizations. 09525000 In 2014‚ the number of participants in Standard Chartered Hong Kong Marathon
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assets‚ and we need to protect it. This report is designed to show the recent increase in ambush marketing‚ and how it can devalue official sponsorships of major sporting events. In recent years‚ companies have been leveraging themselves against competitors by portraying their brands as sponsors of events when they have not paid to associate themselves with the event. This practice of ambush marketing is illegal and this report is emphasizing
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either Nike or Adidas. Why? Both Nike and Adidas have done an impressive job in marketing their products‚ with popular spokesperson like Kobe Bryant or Derrick Rose. Nike’s success is attributed to its products contributing to the success of the athletes who purchase them. Nike and Adidas seemed as though they had control on the athletic apparel oligopoly‚ but recently‚ Under Armour has become a serious competitor to the two companies. The road to becoming a legitimate competitor has been tough‚
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Adidas-Story 18th August‚ 1949 the shoemakers master Adolf Dassler founded the adidas Ltd.With the profit of the world champion’s title by the German national team with the football world championship in 1954 in Bern‚ the so-called miracle of Bern‚ the football boots from the house adidas became known worldwide. The German team used Adi Dasslers football boots with which the tunnels could be exchanged what was at that time a revolution. The enterprise puma of Dasslers brother Rudolf‚ with the
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Hence‚ the main purpose of Nike is to achieve customer needs in terms of development new product innovation‚ Consumer connection and affinity for brands and products. Furthermore‚ there are many competitors of Nike in the wide world‚ such as Adidas‚ Reebok‚ Woodland and Bata‚ however‚ the main competitor is Adidas and the main compete product is athletic footwear. Thus‚ this assignment would focus in one product of Nike which is athletic footwear.
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the industry’s leader‚ and a selected few of its competitors; Adidas-Salomon and Reebok‚ Sketchers‚ and K-Swiss. A brief overview of Nike and its competitor’s company profiles‚ brand portfolios‚ and current developments will provide an understanding that leads to an analysis of the external environment. This analysis further discusses the geographic distribution‚ general environment‚ industry environment using Porter’s Analysis‚ Nike’s competitor analysis‚ its dominant economic characteristics‚
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World Cup. The report examines the performance of Nike in relation with the Football World Cup and also tried to find out whether there were any alternatives to get an even better result. In this report I also compared Nike with its closest competitor‚ Adidas and evaluated the critical differences between these two organizations based on the marketing strategies that they have adopted to become successful. 1. Introduction Nike is the leading manufacturer of Sportswear in the world. It has acquired
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events * Low financial resources compared to competitors | OPPORTUNITIES * Fitness hype * Technology * Acquisitions and sponsorships | THREATS * Economic situations * High competition | (SOURCE: http://www.slideshare.net) One such major competitor is Adidas. The company was founded in 1920 and has its headquarters in Herzogenaurach‚ Germany. It was formerly known as Adidas-Salomon AG and changed its name to Adidas AG in June 2006. Adidas AG‚ designs‚ develops‚ produces‚ and markets
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innovation needed as it comes under Nike | Threats | 1. Fake imitations from other local brands2. Brands which offer same style at lesser cost3.Nike the parent brand is very established brand may eat the market share of Umbro | Competition | Competitors | 1.Adidas 2.Nike 3.Lotto4.Puma | ASICS | Parent Company | ASICS | Category | Apparel and Accessories | Sector | Lifestyle and Retail | Tagline/ Slogan | Sound mind sound body | USP | Shoes for Sports Enthusiast | STP | Segment
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domestic market. This resulted in a defensive strategy in order to protect the position against competitors from Li Ning within the domestic market. The majority of Li Ning’s market is focused on China. Li Ning has to start gaining more brand awareness because the Chinese consumers continues to move into larger cities‚ develop urban lifestyles‚ and trade up old products for new ones. The competitors are Nike‚ Adidas‚ Reebok and Anta. Li Ning is better than the competition because Li Ning is fitted with the
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