Perodua gearing up for stiffer competition PERUSAHAAN Otomobil Kedua Sdn Bhd’s A 1 • Another analyst expects Perodua to be ready (Perodua) nine-year dominance of the domes- jcVTlctiVSlS *° launcn a brand new model at a lower cost tic mini-car market could face stiffer com- ^•••••••••I^^B next vear wnen ^e regional motor sector is petition from the likes of Naza‚ Proton and ^^^^^^^^^^^^^H more liberalised. This will likely be a new Inokom‚ analysts say. ^••••••••••II^^B model hi the 1-litre and
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to the quality of the Dove Beauty bar‚ its evolution and its strengths and the threat faced by the competitor. Dove brand evolved in early 1957and is owned by Unilever. Dove came up with the different strategy and that is the Real Beauty concept. They emphasized that beauty of a women is not the outer beauty but the actual beauty is her inner self. There ads included normal ordinary women who were not only slim trimmed and toned but they were fat‚ simple and aged too. Dove differentiated its beauty
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Know Your Competitor A healthy competition among fellow people is always good for improvement in every field. Especially‚ a businessman needs to be aware of his competitors and the steps they are taking to draw more and more clients. There are a lot of ways‚ got with the help of advanced technologies‚ which can be used for acquiring enough data related to the market: Track the Ad: To track the advertising websites and the keywords used there by the competitors you need monitoring tools like
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Summary Microenvironment The four major competitors‚ Pizza-Hut‚ Papa John’s‚ Domino’s‚ and Little Ceasers are the market leaders in the take-out pizza industry. Having a strong brand equity in the take-out pizza industry allows a company to gain a significant advantage in the market. Customers in the take-out pizza industry place a high value on the product quality and price of a company. Maintaining a good reputation is very important in this industry for companies because
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Competitors’ customers Even though Zara can survive with the highest market share in the clothing market‚ still there are those competitors out there that Zara might gain more of their customers if it applied new marketing strategies . There’ 4 main competitors that the company should consider‚ including H&M‚ Mango‚ Uniqlo and Gap. For H&M ‚it has the customers that are mostly similar to Zara which mostly are women that are into fashionable clothes‚ want to follow the trends but are more price-conscious
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RiDUCES and Competitor Analysis Pfizer‚ Inc: Branded Pharmaceutical Industry-Oncology Pharmaceuticals Executive Summary The value that the branded pharmaceutical industry adds to the US economy is growing slower than US GDP (Snyder‚ 2012). Rivalry has intensified while the rate of blockbuster drug development has slowed due to an increase in regulation from the government and the industry trade association‚ PhRMA. The number of new entrants is fairly low and some are exiting or consolidating through
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Dove: Evolution of a Brand 1. What is a brand? The legal term for brand is trademark. A brand may identify one item‚ a family of items‚ or all items of that seller. If used for the firm as a whole‚ the preferred term is trade name. It connotes consistency‚ a sign of quality and generates loyalty & goodwill. Why does Unilever want fewer of them? Creating a brand is expensive - must focus on the brands with the greatest potential of survival & financial returns. Marketing investment and
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Dove Final Presentation - Presentation Transcript 1. UNILEVER’S “REAL BEAUTY” CAMPAIGN FOR DOVE Crafted by: 2. BASIC OUTLINE o INTRODUCTION o CASE SUMMARY o REASONS o MARKETING STRATEGY o SWOT ANALYSIS o ACHIEVEMENTS o RECOMMENDATIONS o OUR LEARNINGS 3. INTRODUCTION o UNILEVER --- An Anglo-Dutch company o Established in 1930 with the merger of Lever Brothers and Margarine Union . o Formed two separate entities: o 1) Unilever Plc‚ London o 2) Unilever NV‚ Rotterdam
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Dove Dove is a personal care brand owned by Unilever. It is imported and marketed by Hindustan Unilever Limited. Dove has become a national talking point and was ranked number three in the body lotions market‚ ahead of L’Oreal‚ Garnier‚ Neutrogena‚ and Olay. In the year 2004‚ Unilever won the “marketer of the year” award for its brand Dove. It is now considered as a moisturizing bar and a beauty bar. Also‚ Dove has many different products such as‚ bar soap‚ body wash‚ shampoo‚ body lotions‚ hair
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IMC report: Dove winning in China Intro to Advertising (MKTG1294) Nguyen Trung Kien (3425426) Group 1 In 2010 Dove faced a serious crisis in Chinese market. Dove’s sales declined rapidly‚ while its main competitor‚ Olay‚ grew. Comparing to other top five shower gel brand Dove had a tiny 2% market share. Dove was expensive and not well distributed. In addition Chinese women considered Dove to be worse then Olay. So it is rational for Dove to withdraw from Chinese market. However they decided
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