Integrated Marketing Communications: Brand Analysis Henry Garcia‚ Kris Burningham Cassandra Carone Agata Kosinski F C Flying Colours Advertising Table of Contents INTRODUCTION 3 ANALYSIS OF THE 4 P’S OF MARKETING 4 PRODUCT ACTIVIA DANONE YOGURT PROMOTION PRICE PLACE PRODUCT ANALYSIS SUMMARY 4 4 5 7 8 9 MARKET ANALYSIS 10 ECONOMIC TRENDS SOCIAL/DEMOGRAPHIC/CULTURAL TRENDS YOGURT CONSUMPTION IN CANADA
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| Page 10 – 12 | New Products | Page 12 – 13 | Conclusion | Page 14 | Recommendations | Page 15 - | References | | | | EXECUTIVE SUMMARY In the first page‚ SWOT analysis of Nissan will be explained more clearly. Strengths including strong financial performance‚ innovative culture‚ growing brand reputation‚ incentive from US market‚ and good service. Weaknesses including product recalls‚ Renault‚ increase time to market‚ and focus on cost. Opportunities including environment
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1. INTRODUCTION The difference between success and failure in business is often found in the art and science of marketing. While there is some chance involve‚ companies can put the odds in their favour by using the principles of marketing. Technically‚ marketing is the process of developing‚ pricing‚ promoting and distributing of goods‚ services and ideas to satisfy the needs of buyers and sellers. The Chartered Institute of Marketing (CIM) defines marketing as a management function: Marketing is
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SWOT ANALYSIS We are going to produce a SWOT analysis to find out how effective KOTEX is operating and what internal factors may influence its success. A SWOT analysis analyses the internal factors that may influence the success of a business. The initials SWOT stand for: STRENGTH - kotex have many product lines‚ so‚ the customer can choose the suitable for themself. Kotex also well-known product. As a result‚ many retailers and intermediaries sell this product; easily to found. They
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SWOT ANALYSIS (BREADTALK) Strength * Well-known brand with strong brand equity -The BreadTalk brand has evolved to become one of the most recognisable local brands in Singapore. In 2002‚ the group won the “Singapore Promising Brand Award 2002” awarded by ASME and SPH and was also voted Singapore’s Most Popular Brand in a joint poll by the ASME and SPH. * Strategic retail locations‚ capturing strong market interest and creating brand awareness -The group’s outlets can be found in accessible
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Profile - SWOT Analysis Download the full company profile: Coca-Cola Company Profile - SWOT Analysis Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis Euromonitor International’s report on Nokia Group delivers a detailed strategic analysis of the company’s business‚ examining its performance in the market and the global economy. Company and market share data provide a detailed look at the financial position of Nokia Group‚ while in-depth qualitative analysis will
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SWOT ANALYSIS ON VODAFONE Company Name: Mission Statement: To enrich our customer’s lives through the unique power of mobile communication Introduction: Vodafone is world’s leading international mobile communications company. On 21st September‚ 2007‚ its brand was founded. Hutch‚ the famous brand‚ was changed to Vodafone across India. That added an important chapter in the growth of Vodafone as an active and ever-developing brand. It was revealed nationwide through a high profile effort and
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Principle of Management 303 SWOT ANALYSIS Professor Kasongo “Burger King‚ the second-largest Burger chain in the United States‚ behind McDonald’s according to (Velasco‚ S. 2012)”. Burger King Corporation was founded in 1954 by James Mclamore and Daniel Edgerton‚ beginning the Burger King legacy of flame broiled beef and commitments to quality ingredients and friendly service (Burger King 2012). Burger King continues to make a positive impact in the community through their vision for food‚
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Swot analysis of Nike Nike is a well- known public sportswear‚ clothing and footwear suppliers with its main hub in Portland. Athletic shoes are the best from Nike. Looking forward to its Swot analysis we will come to know that being the best suppliers of sports wear they face many problems inside the market. Strength: Nike being a globally known brand has its reputation and goodwill in the market It is known for being the number one brand around the world for making sportswear Nike
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between two popular health drink brands Horlicks and Complan in India. The war for supremacy between these two brands started as early as in 1960s and had continued ever since. Over the years‚ the brands were involved in aggressive comparative advertising in print and television over attributes such as ingredients‚ protein content‚ growth‚ and flavors. However‚ in late 2008‚ the makers of Horlicks‚ GlaxoSmithKline Consumer Healthcare (GSK)‚ and the makers of Complan‚ Heinz India (Heinz)‚ came out with
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