Brand assessment of Horlicks Brand Profile: Horlicks Product Category: It’s a malted milk hot drink.Horlicks offers three varieties Junior Horlicks‚ Horlicks for Women‚ Horlicks Lite. Primary ingredients: It is known as ‘The Great Family Nourisher’.it offers pleasurable nourishment with its delicious range of flavours including Vanilla‚ Toffee‚ Elaichi and Chocolate. History: Holicks a brand established before 6 decades back in 1960 Two Chicago‚ US-based brothers‚ James and William Horlick
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4‚00‚000 retail outlets. Horlicks sales have been strong in the south and eastern markets which contributes about 46 per cent and 47 per cent of the total sales. Milk-deficient South and East preferred white liquid powders (Horlicks‚ Viva‚ and Complan) as the drink could be prepared with hot water. Horlicks is a health drink brand existing in India since decades. Horlicks holds 50% market share of milk beverage market of India that is around 2300 crore (source: The Nielsen Company). GlaxoSmithKline
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nearly 98 profiles in 2 years – but‚ still looking for my perfect bride. Either the girl that I saw looked like an Aishwarya Rai‚ but hasn’t crossed 12th grade or she looked like an Oprah Winfrey‚ with a Ph.D. Either the girl was as tall as our Complan boy Karthik or the girl was as short as a 10th grade student. Either the girl was very fat or the girl was very thin. Either the Sun sign didn’t match or the Moon sign didn’t match. At the end‚ every profile got rejected. My parents had a short
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Advertising –A tool of sales promotion for Micro Small Medium Enterprise’s 1. N.Prabakaran (Resource Scholar‚ Dept.of Business Administration‚ Annamalai University) 2. Dr.S.K.Nagarajan (Assistant Professor‚ Dept of Business Administration‚ Annamalai University) E-mail:prabamba87@gmail.com‚naga_skn@yahoo.com Abstract – In these modern days‚ the marketing manager’s are able to find new techniques and tools of
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Sales and Distribution [pic] [pic] By Chhavi Thukral 509 Karishma Shroff 522 Mansi Jindal 528 Nehaa Kedai 532 Pratima Kanodia 544 INFINITY BUSINESS SCHOOL Submitted to Prof.P.C.Mehra About GlaxoSmithKline GlaxoSmithKline Consumer Healthcare Limited (GSKH) is an India-based company that operates mainly in the food processing industry. The Company manufactures and markets malted milk food products‚ malted food products and biscuits. GSK is the leader in Indian Health
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3.1 Using data from Kellogg’s business scenario‚ prepare a range of graphs using spreadsheets — line‚ pie‚ bar charts and histograms‚ and draw valid conclusions based on the information derived (P7) For collecting data from the people of India about their breakfast habit and attitude the student worked by dividing themselves into 4 groups with the same questionnaires. They provide it to 125 peoples a total and they have answered properly. The students have made some data basis chart depending on
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ASSIGNMENT-2 SUB: Pick up a Branded product & explain the Segmentation‚ Targeting‚ Positioning of the Product??? HORLICKS - AN INTRODUCTION Horlicks is a name of the company and of a malted milk hot drink. It is manufactured by GlaxoSmithKline in the United Kingdom‚ South Africa‚ New Zealand‚ Bangladesh‚ Pakisthan‚ India and Jamaica. Horlicks came to India with British army. British army gave them as a Diet Supplement in the time of World War 1 and then took this as a family drink. It became
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सबसे पहले यहाँ स्पष्ट कर देना जरुरी है की यहाँ केवल जीरो तकनीकी ( zero technology ) से बनी स्वदेशी वस्तुओ के बारे में कहा जा रहा है . जैसे आचार‚ पापड़ ‚ साबुन तेल शम्पू टूथ पेस्ट आदि जिनको बनाने में कोई विशेष तकनीकी की जरुरत नहीं होती ‚ जो छोटे छोटे लघु उद्ध्योग लगा कर आम आदमी भी रोजगार कमा सकता है . अगर ये जीरो तकनीकी का सामान भी विदेशी कंपनी आ कर बना कर बचेंगे तो छोटे छोटे उद्योग बंद हो जायंगे और आम आदमी का रोजगार चला जायगा . और मुनाफे का पैसा विदेशो में चला जायगा . BE INDIAN BUY INDIAN:
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BCG Matrix Opportunity - Threat Analysis Submitted to: Professor Clyde By : Parth Mithani Roll No. 60 F.Y.M.M.S. Alkesh Dinesh Modi Institute for Financial & Management Studies. 1) The BCG Matrix The BCG / Growth-Share matrix is a model developed by the Boston Consultancy Group in the early 1970’s. It is a well known tool for a marketing manager. It is based on the observation that a company’s business units can be classified into four main categories based on combinations of market growth
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These Malt beverages‚ though‚ are still an urban phenomenon. White drinks account for almost two-thirds of the market. GSK Consumer Healthcare is the market leader in the white malt beverages category with a 60.7% overall market share. Heinz’s Complan comes in second (in this segment‚ third overall) with a market share of 12-13%. Market leader GSK also owns other brands such as Boost‚ Maltova and Viva. Drinking milk products consists of an extremely popular group of dairy products in India. Milk
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