K.Tiwari Faculty Member‚ Faculty of Management Studies‚ ICFAI University Dehradun Abstract In the present era of globalization‚ companies are finding it difficult to attract the customers towards their offerings. Proper understanding of consumer buying behavior will help the marketer to succeed in the market. In India‚ with increase in purchasing power of people leading to the change in their life style‚ there has been a huge demand for automobiles with modern technologies. A3 segment cars have
Premium Maruti Suzuki Suzuki Automobile industry in India
l method For the proposed analytical method we used SPSS Student Version 17.0 for Windows. This program helped us to rearrange and organize the data we gathered from the survey. Furthermore it allowed us to analyze and interpret the data into expressive information. With the aid of SPSS we find scale data such as frequencies‚ mode‚ median‚ range‚ variance and standard deviation. In addition cross tabulations‚ descriptive analysis techniques and inferential analysis techniques 4.0 RESEARCH
Premium Plastic shopping bag Plastic bag
Impact of TV Advertisement on Brand Equity “Telecom sector of Pakistan” Table of Contents: Abstract: The study will be based on the variable (TV advertisement) that can affect the Brand equity of telecom sector in Pakistan. The study will be able to show that how strongly the TV advertisement can impact on brand equity through brand awareness. The purpose of study is to find out the relationship between advertisement and brand equity that how a good advertisement can create brand awareness
Premium Brand Advertising Brand management
of their own lives. For parents‚ it is the challenge of letting their children perform task successfully‚ responsibly and safely. Statt (1997) mentions that it has been found that reference groups can have different degrees of influence over the buying and consumption of different kinds of products. Two dimensions seem to be particularly important. They have been operationalized as luxury-necessity. In addition‚ Jurado (1982) claims that a greater number of people are becoming more actively engaged
Premium Decision making Maslow's hierarchy of needs
Abstract This project basically deals with Outlook of a consumer for major private Life Insurance Company. Perception of consumer before purchasing any plan is studied. This project helps us to know whether the consumer pay more attention to plan‚ brand and advisor / Seller before purchase of any plan‚ moreover reason to purchase the insurance by the consumer is also studied . Which Plan is preferred more by which age group of people is also studied in this project. Besides this whether the
Premium Life insurance Insurance
"Home Sweet Home" There are hundreds of people‚ young and old that live in my apartment complex and each of them have a different and unique story to share. My story is that I come from the typical middle-of -nowhere suburbia‚ where the grass is always green‚ and all of the houses look the same. In that community it is easy to become too comfortable‚ and forget that things aren’t so "perfect" in the rest of the world. When my step-dad past away‚ we sold the house and moved into town changing
Free House Real estate Apartment
Participants in the Business Buying Process Who does the buying of the trillions of dollars’ worth of goods and services needed by the business organizations? Purchasing agents are influential in straight -re-buy and modified re situations‚ whereas other department personnel are more influential in the new-buy situations. Engineering personnel usually have a major influence in selecting the product components‚ and purchasing agents dominate in selecting suppliers. Webster and Wind call the decision
Premium Supply chain management Procurement Marketing
Consumer Research Methods Market research is often needed to ensure that we produce what customers really want and not what we think they want. Primary vs. secondary research methods. There are two main approaches to marketing. Secondary research involves using information that others have already put together. For example‚ if you are thinking about starting a business making clothes for tall people‚ you don’t need to question people about how tall they are to find out how many tall people
Premium Culture
discovered the complement as a heat-labile component of normal plasma which caused the killing and opsonisation of bacteria. This activity of killing and opsonisation of bacteria were to complement the antibacterial activity of antibody. The complement system was a group of more than 20 serum glycoprotein which had been synthesized by the liver that were secreted by hepatocytes and circulating in the tissue fluids and in the blood. Also most of the proteins that formed the complement were inactive;
Premium Immune system Bacteria Antibody
like you’re safe? Guns? Money? Your spouse? Your brilliant plan? Your family? I feel most safe when I am staying with my family at home. My home is just like my heaven. Homes‚ what does it mean? To some people it means a box in an alley with hardly any food‚ water and with no money. To me‚ home means where you can be with your family and friends and worship God. In my home I can be with my friends‚ family‚ and I can worship God. It will bring me peace and comfort‚ and will be calm. I can do anything
Free Love Emotion Feeling