Published by: American Sociological Association Stable URL: http://www.jstor.org/stable/2657331 . Accessed: 08/03/2014 20:49 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at . http://www.jstor.org/page/info/about/policies/terms.jsp . JSTOR is a not-for-profit service that helps scholars‚ researchers‚ and students discover‚ use‚ and build upon a wide range of content in a trusted digital archive. We use information technology and tools to
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Using Perceptual Maps in Marketing Simulation Summary MKT/421 September 19‚ 2013 Using Perceptual maps in Marketing Simulation In the University of Phoenix simulation Thorr Motorcycles‚ Inc. is a $5 Billion company‚ which offers the consumer many styles of motorcycles and they produce more than 200‚000 units per year. They sell everything from t-shirts to toys and leather accessories. In each of the three major phases in using perceptual maps in marketing simulation which are the perceptual
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1. Briefly summarize three of the most important points. Enhance your Love Maps – Happy couples know each other; the significance is in the detail. Nurture Fondness and Admiration – Respecting each other even if you share a different point of view. To maintain a positive view or each other is key for a longlisting relationship. Turn towards each other – Keeping the little day to day thing that you do for each other is the basis for emotional connection‚ romance and passion. 2. How does his
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Race and ethnicity‚ as real and unreal as they may be‚ often have definite implication and outcomes‚ race is a social construct that has meaning only because the society gives it meaning. Class structure in our capitalist society refers to the social ranking of individuals‚ families and other groups according to their economic status. And according to the Assistant Attorney General Ron Davis‚ some type of racial classification was necessary to comply with the federal record-keeping requirements
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Difference between race (biological) and ethnicity (cultural) – While the term ‘race’ emphasizes biological differences based on skin colour‚ ethnicity denotes the sense of belonging to a particular community whose members share common cultural traditions. Ethnicity isn’t just a question of affiliation; it’s also a question of choice. It’s also a question of group membership. And it’s usually associated with a geographic region. A race is a “local geographic or global human population distinguished
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Race as a Social Construct Omi and Winant’s discussion from “Racial Formations” are generally about race being a social construct and is also demonstrated in the viewing of Race - The power of an illusion. Omi and Winant have both agreed that race is socially constructed in society. Ultimately this means that race is seen differently in different societies and different cultures. Media‚ politics‚ school‚ economy and family helps alter society’s structure of race. In the viewing ‚ also media
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Vasco Nunez de Balboa (1475-1519) was a Spanish conquistador and explorer. He was the first European to see the eastern part of the Pacific Ocean (in 1513)‚ after crossing the Isthmus of Panama overland. Cabeza de Vaca was a Spanish explorer who sailed to North America from Spain‚ leaving in 1527. He traveled from Florida to Texas on a raft‚ then walked from Texas to Mexico City. He also explored the Paraguay River in South America. De Vaca and his fellow travelers were the first Europeans to see
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Race as a Social Construct “Race dominates our personal lives” (192 López). Race is constantly a part of people’s lives and throughout the film Rabbit Proof Fence directed by Phillip Noyce and the Critical Race Theory written by Ian Lopez‚ we are able to see in what ways it affects people. The film depicts a group of three half caste Aborigine girls‚ who are taken from their family by a white man‚ Mr. Neville. The girls are taken to be trained as servants and also so they can assimilate to the
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On the other hand‚ conflict theorists argue that income inequality is part of a socio-structural force lead by elites to increase their wealth and opportunity at the expense of the working and middle classes. The theory of structural functionalism‚ coined by Davis and Moore (1945)‚ asserted that stratification was necessary in society. The primary reasons given for their claims were that stratification serves a useful function of society. That is‚ not every job or task is equally important or desirable;
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focused on inequalities in health in the United Kingdom. It was named The Black report‚ after Chairman Sir Douglas Black. The report concluded that morbidity and mortality was unevenly distributed throughout the population. It suggested that even since the creation of the National Health Service (NHS) in 1948 inequalities between social classes continues to widen rather than diminishing. The report does not hold the NHS responsible for the increase of inequalities but highlights social inequalities influencing
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