Journal of Business Research 62 (2009) 768–774 Contents lists available at ScienceDirect Journal of Business Research Effects of comparative advertising format on consumer responses: The moderating effects of brand image and attribute relevance Mehmet I. Yagci a‚ Abhijit Biswas b‚⁎‚ Sujay Dutta b a b Faculty of Economics and Administrative Sciences‚ University of Mersin‚ Mersin 33342‚ Turkey School of Business Administration‚ Wayne State University‚ 5201 Cass Avenue‚ Detroit‚ MI 48202
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CHAPTER I INTRODUCTION Background of the Study The use of plants for remedies has long been in existence and is among the most attractive sources for developing drugs (Bukantis et al.‚ 1980). Any part of plant can be considered as herbs including leaves roots‚ flower‚ seeds‚ resins‚ leaf sheath‚ bark‚ inner bark (cambium)‚ berries and sometimes the pericarp or other portion (Holetz et al.‚ 2002). Most primates depend heavily on the leaves‚ fruits‚ and flowers of tropical plants to meet their nutritional
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http://www.swarthmore.edu/SocSci/fdurgin1/ReverseStroop/PBRStroop.html Draft version Published version: Nearly forthcoming in Psychonomic Bulletin & Review The Reverse Stroop Effect Frank H. Durgin Department of Psychology‚ Swarthmore College Send correspondence and requests to: fdurgin1@swarthmore.edu Frank H. Durgin Department of Psychology Swarthmore College 500 College Avenue Swarthmore‚ PA 19081 USA phone: (610) 328-8678 fax: (610) 328-7814 [pic] Abstract In classic Stroop interference
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RESEARCH CRITIQUE Research Critique of Adherence to Walking or Stretching‚ and Risk of Preeclampsia in Sedentary Pregnant Women Ana H. Corona Western University of Health Sciences CGN 5306: Biostatistics and Epidemiology August 1‚ 2009 Research Critique of “Adherence to Walking or Stretching‚ and Risk of Preeclampsia in Sedentary Pregnant Women” Introduction This paper is to critique a study of adherence to walking or stretching during pregnancy in high risk women who were sedentary
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Chapter 2 Conjoint Analysis 2.1 Introduction This chapter gives an overview of conjoint analysis. First‚ section 2.2 briefly describes the general elements in conjoint analysis and several “classic” conjoint analysis approaches. Next‚ section 2.3 discusses the conjoint choice approach more extensively and a brief overview is given of recent conjoint choice applications in the (marketing) literature. 2.2 General Concepts and Classic Conjoint Analysis In marketing one wants to know which characteristics
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Table 1 Review of Literature Author/ Date Theoretical/ Conceptual Framework Research Question(s)/ Hypotheses Methodology Analysis & Results Conclusions Implications for Future research Implications For practice James “Mick” Andzulis‚ Nikolaos G. Panagopoulos‚ and Adam Rapp (2012) Analogy between the rise of internet usage in the sales force and the advent of social media is presented and discussed. What determines who “owns” social media within an organization? Social
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“Texting Speeds of Globe and Smart” Renz Vicson Lu Dionisio Lennard Joseph U. Laya Theresa Candise P. Lina ABSTRACT People use their cell phones for work and school. Today people want instant gratification. Everything has to be as fast as possible. Technology has improved and communication happens in an instant. This study deals with the texting speeds of two cellular networks‚ Globe and Smart. Text messages will be sent and received through the same network. The time it takes when the message
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levels of anxiety or depression. The currently used cut-off score of eight gives a specificity of 0.78 and a sensitivity of 0.90 for anxiety sub-scale‚ and a specificity of 0.79 and a sensitivity 0.83 for depression sub-scale (Bjelland et al.‚ 2002). In the present study‚ Cronbach’s alpha was 0.86 for depression and 0.84 for anxiety. The Health Anxiety Inventory (HAI) is 18-item questionnaire measuring clinical and non-clinical health anxiety. Each item is scored from 0 to 3. The first fourteen
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DEFINE TWO GROUP SIMPLE RANDOMIZED DESIGN TWO GROUP SIMPLE RANDOMIZED DESIGN: This is a form of completely randomized design (C.R. design). In a two-group simple randomized design‚ first of all the population is defined and then from the population a sample is selected randomly. Further‚ requirements of this design is that items‚ after being selected randomly from the population‚ be randomly assigned to the experimental and control groups (such random assignment of items to two groups is technically
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(ml). Here is the data: Control: Exper : 5.4 6.8 6.2 7.5 3.1 8.6 3.8 7.6 6.5 5.5 5.8 4.9 6.4 5.4 4.5 4.5 4.9 8.5 4.0 6.3 1. Carefully describe how to randomize in this experiment and draw an possible experimental plan‚ i.e. show which rat is randomized to which trial‚ which rat is assigned to which cage‚ etc. You could present a table similar to: Cage: Rat : Treatment: 1 2 c 2 10 e 3 12 e 4 ..... 14 ..... e ..... 2. Construct side-by-side dot and box plots. What do the graphs seem to indicate
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