Global Edition Chapter 1: New Perspectives On Marketing in the Service Economy Slide © 2010 by Lovelock & Wirtz Services Marketing 7/e Chapter 1 – Page 1 Overview of Chapter 1 Why Study Services? What are Services? Marketing Challenges Posed by Services Extended Marketing Mix Required for Services Integration of Marketing with Other Management Functions Developing Effective Service Marketing Strategies Slide © 2010 by Lovelock & Wirtz Services Marketing 7/e Chapter 1 – Page 2 Sometimes you just want to say thank you
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1 Principles of Marketing Marketing: Managing Profitable Customer Relationships Learning Objectives After studying this chapter‚ you should be able to: 1. Define marketing and outline the steps in the marketing process 2. Explain the importance of understanding customers and the marketplace‚ and identify the five core marketplace concepts 3. Identify the key elements of a customer-driven marketing strategy and discuss the marketing management orientations that guide marketing strategy
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Chapter I: Introduction A. Background of the Study Teenage years can be difficult for many families. Young people may develop ideas‚ values and beliefs that are different to those of their parents. This is part of the normal process of moving towards independence. Parents may struggle with how much independence they should allow their children at different ages and in different circumstances. The family communication plays an essential role in molding and improving each family member. It is a
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Chapter 1 The Foundation of Ethical Thought Multiple Choice Questions Utilitarian Ethics: One Playground at a Time 1. Which country is the focus of “Utilitarian Ethics: One Playground at a Time”? a. India b. Bangladesh c. South Africa d. Nigeria Difficulty: Easy Page 1 2. “Utilitarian Ethics: One Playground at a Time” addresses what problem? a. not enough schools in the country b. not enough children going to school c. lack of clean drinking water in the community d. lack of shelter in the community
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Personality Synopsis. Chapter 3: Biological Components of Personality. Psychology Continuing Education. Retrieved on October 21‚ 2013 from website http://allpsych.com/personalitysynopsis/biology.html Cervone‚ D. & Pervin‚ L.A. (2010). Personality: Theory and Research (11th ed.). Hoboken
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Vocabulary Quiz Name _______________ Chapter 1 1. An accounting principle that states that assets should be recorded at their cost. 2. Debts and obligations of a business. 3. Resources owned by a business. 4. The amount by which expenses exceed revenues. 5. An association of two or more persons to carry on as co-owners of a business for
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Chapter 1 1- District 12 is a very poor coal mining district located in the region known as Appalachia. 2- The activity Katniss participates is hunting. Katniss goes beyond the fence to hunt and brings back the food for her family. She has to do this because of how poor district 12 is. 3- when Katniss is asked who is your best friend she straight away says Gale meaning they share a close connection with each other. 4- A reaping is an annual event that takes place in every district before
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Chapter 1 Cost Accounting: Information for Decision Making Key Concepts 1 Describe the way managers use accounting information to create value in organizations. ♦ Cost accounting helps manages achieve the maximum value for their organizations by providing information for decision making and by measuring the effects of decisions on the value creation of the organizations. ♦ Value chain is the set of activities that transforms raw resources into the goods and services end users purchase
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CHAPTER 1 INTRODUCTION The study shows a comparison with the monitoring system of a particular restaurant between the traditional and computer-related system which will provide the company a faster means of transacting business. In the traditional system which is the common practice of most restaurants is just to list the transactions using a pen and a sheets paper. Given the opportunity to observe and study the nature of practices employed by the company‚ the researchers came up with solutions
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CSE115 Computing Concepts Monday‚ May 28‚ 2012 CSE115: Lecture 1 1 Chapter 1: Introduction Overview: Misconception about Computer Science what’s Computer Science algorithms the importance of algorithmic problem solving Pseudocode Monday‚ May 28‚ 2012 CSE115: Lecture 1 2 Misconception about Computer Science: What it is not There is a lot of misconception about this area of study Unlike physics‚ chemistry or biology‚ most of us do not have an intuitive feeling
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