LETTER OF TRANSMITTAL 22 November 2012 Datuk Steven Sim Chief executive officer and managing director Secret Recipe Cakes and Café Sdn Bhd Malaysia Dear Sir‚ FINAL REPORT SUBMISSION – EXPANSION PLAN TO VIETNAM MARKET Please find attached the reported requested by the Board. This report reveals an insight into the Vietnamese market and explains why this is a potential one to invest in. We hope that the information provided is useful in the decision-making with regard to further development
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Situational Analysis Company- Pilipino Star NGAYON is the leading tabloid of daily nationwide circulation in the Philippines. It is a sister newspaper of The Philippine Star‚ and both newspapers were born after the 1986 People Power Revolution that ousted dictator Ferdinand Marcos to usher in a new era of democracy which has long been suppressed during the dark ages of martial rule. The founding chairperson of both papers was Mrs. Betty Go-Belmonte (deceased) wife of Quezon City MayorFeliciano Belmonte
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Global marketing management first involves the same elements as any type of marketing management and then must take into account the different requirements of the global marketplace‚ the different opportunities‚ and the pitfalls that must be avoided in this developing arena. Deciding what works and what does not and seeing to it that the company follows what works is the job of the marketing manager. While the purpose of marketing is the same in the global marketplace as in the domestic market
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References: Beech‚ H. (2002‚ November 4). China’s next cultural revolution. Burton‚ M.‚ Rigby‚ D.‚ Young‚ T.‚ & James‚ S. (2001). Consumer attitudes to genetically modified organisms in food in the UK. Curtis‚ K.R. (2003). The industrialized global market for processed potatoes: Contracting‚ westernization in Asia‚ and biotechnology. Doctoral dissertation‚ Washington State University. Frewer‚ L‚ Howard‚ C.‚ & Shepherd‚ P. (1998). The importance of initial attitudes on responses to communication
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EXECUTIVE SUMMARY TABLE OF CONTENTS Topics | Page .No | * Introduction of UFONE | 3 | * VISION and MISSION | 4 | * MARKET SHARE | | * Purpose of Project | | * SWOT Analysis | | * Competitive analysis | | * EFE Matrix | | * IFE Matrix | | * CPM | | * SWOT Matrix | | * SPACE Matrix | | * BCG Matrix | | * IE Matrix | | * QSPM | | * Recommendation Strategy | | * Conclusion & Recommendation | | INTRODUCTION
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GLOBAL E-MARKETING E-marketing is a term that can be used to label the potential of information technology (IT) and the Internet‚ and the impact on marketing‚ e-marketing is perhaps the single most important new development in technology in the entire history of marketing‚ particularly in its ability to leap over distance. It is clear that marketing is undergoing a revolution as a result of the explosion of information technology and the World Wide Web. THE DEATH OF DISTANCE Distance was
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Global Marketing Environment and Its Effect On Marketing In this paper‚ I briefly analyzed global marketing environment and its effect on global marketing. There are 6 components of the global marketing environment: (1) Economic Environment‚ (2) Social Environment‚ (3) Technical Environment‚ (4) Institutional Environment‚ (5) Legal‚ Political Environment‚ and (6) Competitive Environment (Corner‚ n.d.) The changes of these components affect the market directly and create opportunities or threats
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MAR004-3 Global Marketing Assignment 2: Individual Written Report Developing a Global Marketing Plan for UNIQLO Introduction For Part I‚ Group Presentation‚ you have undertaken a Market Audit and Competitive Market Analysis for UNIQLO. In Part II you will prepare the Marketing Plan‚ i.e.‚ the ‘action plan’. In Part I you have: a) chosen a market (country) from one of the two regions (the European Union or South America)‚ and b) undertaken a market audit and competitive analysis for
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I. Background Analysis For 26 years‚ the Cabalen chain of restaurants has been the standard for excellent Filipino cuisine. Combining the freshest ingredients and the most stringent quality control‚ Cabalen has kept its patrons coming back for more through the consistency in Taste and Quality of its dishes served in the buffet. Balikbayans and regular patrons say that dining at a Cabalen Restaurant will make you feel the aunthentic traditional home-cooked food the Kapampangan way that you have
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CHALLENGES IN GLOBAL MARKETING L.RAJARAJESWARI‚ ASST.PROFESSOR‚ DEPARTMENT OF BUSINESS ADMINISTRATION‚ ARUL ANANDAR COLLEGE‚ KARUMATHUR – 625514‚ MADURAI DISTRICT. Abstract: Globalization is no longer an abstraction but a stark reality that virtually all firms‚ large and a small‚ face. Firms that want to survive in the 21st century must confront this all encompassing force that pervades every aspect of business. In a wide range of industries from automobiles to food and clothing‚ firms face the
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