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    Web Publishing in about an hour. There are a lot of web publishing programs on the market requiring various degrees of computer skills. The one thing these programs forget is the magic word “easy.” Most beginners‚ if not all beginners want to create a Web site that is easy to do but looks professional when it is finished. Few programs fit that requirement. I have taught and learned various web programs that are free to expensive professional including Netscape Composer‚ Hot Metal‚ Hot Dog

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    “Decisions & Revisions: The Planning Strategies of a Publishing Writer” Berkenkotter & Murray Summary * Berkenkotter’s research was designed to test the idea that researchers can study writing in a “laboratory” environment (as Perl did‚ and as Berkenkotter herself did in earlier research) * She studies Murray‚ a “publishing” writer‚ in both a lab & a natural setting‚ & makes startling discoveries about his differing abilities in eachallows her to make important claims about

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    DEERE AND COMPANY CASE

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    I. Introduction Deere & Company (also known as John Deere‚ after its founder) is a world-leading manufacturer‚ distributor‚ and financier of equipment for agriculture‚ construction‚ forestry‚ and commercial and consumer applications (lawn and grounds care). Deere’s objective has consistently been to be the low-cost producer in the markets it serves. However‚ it seeks to do so while maintaining an image of quality and customer focus. Its company values are quality‚ innovation‚ integrity‚ and commitment

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    Examination 65 Essential Web Publishing Skills EXAMINATION NUMBER: 08301500 Whichever method you use in submitting your exam answers to the school‚ you must use the number above. For the quickest test results‚ go to http://www.takeexamsonline.com When you feel confident that you have mastered the material in this study unit‚ complete the following examination. Then submit only your answers to the school for grading‚ using one of the examination answer options described in your “Test

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    Saturn Company Case

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    Company Case 5 “Saturn” MRKT310 1. GM’s marketing strategy is to use different lines of vehicles to reach different segments of the market. Although GM is an American made and built company they realize there is buying power in markets that prefer European engineering. Below is the Segmentation breakdown: a. Geographic: i. Country Region:- United States ii. Density: Urban‚ Semi-urban & rural b. Demographic : i. Age: Under 35

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    EXECUTIVE SUMMARYSilicon Valley Medical Technologies (SIVMED) was founded as a research and development firm. In the beginning‚ SIVMED performed its own basic research‚ obtained patents on promising technologies‚ and then either sold or licensed the technologies to other firms which marketed the products. The firm has since then grown and is now contracted to perform research and testing for larger genetic engineering firms‚ biotechnology firms‚ the US government‚ and is now widely recognized as

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    Wilkerson Company Case

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    1. The Wilkerson Company is in the business of manufacturing valves‚ pumps and flow controllers. The company has been experiencing profit losses due to price reductions as a result of heavy competition in the pump category‚ which is considered a commodity product. In the valves category‚ Wilkerson seems to be a market leader with a loyal customer base. The valve business is less competitive‚ with no price reductions‚ and therefore the company has maintained its gross margin target while not compromising

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    Situation Analysis: Ottawa Valley Food Products (OVFP) is a company which manufactures and distributes low calorie and diet food items. The employees at OVFP consist of 100 production workers and 18 management and support staff. R J Jennings is amongst these individuals and has worked for OVFP for 31 years. Even though he is able to retire‚ Jennings does not wish to do so any time in the near future. Jennings had a previous administrative assistant‚ Ella Arnold‚ who worked with him for 10 years

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    The Medicines Company Case

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    Q1 Value: Angiomax is a blood-thinning drug‚ or anticoagulant‚ used in emergency coronary heart care. Angiomax is positioned as an alternative to heparin‚ the most commonly used anticoagulant in emergency coronary heart care‚ so to assess Angiomax value to a hospital is required to compare these two drugs. First of all is necessary to analyze the differences in effectiveness of the products in treatments. The use of heparin has associated some general disadvantages like: • Unpredictable effects:

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    century‚ the region of Northern California we call Silicon Valley‚ was known as the Valley of Heart’s Delight. At that time it was better known for its apricots and walnuts than for its cutting-edge technology. The first time the term Silicon Valley was used‚ was in 1971 when a journalist wrote a couple of articles in Electronic News‚ a weekly electronic industry tabloid‚ about the semiconductor-industry around Palo Alto‚ California. Silicon Valley has since then transformed into a region filled with high-tech

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