Pierre Chandon‚ Brian Wansink‚ & Gilles Laurent A Benefit Congruency Framework of Sales Promotion Effectiveness Are monetary savings the only explanation for consumer response to a sales promotion? If not‚ how do the different consumer benefits of a sales promotion influence its effectiveness? To address the first question‚ this research builds a framework of the multiple consumer benefits of a sales promotion. Through a series of measurement studies‚ the authors find that monetary and nonmonetary
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card‚ Target can track all of their transactions and store it in their data warehouse‚ which keeps track of the customer’s needs and wants outside of Target. This will entice Target to offer products that they do not have in stock. Target tracks all sales done on their cards. So‚ Target can track customers who use their card at other retailers and compete by providing that merchandise as well. Location: Location is a critical factor in a consumer’s selection of a store. Starbucks coffee (shown here
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Acid and Base Titrations: Preparing Standardized Solutions Introduction: This experiment focuses on titrations of acids and bases. A titration depends on addition of a known volume of solution and is a type of volumetric analysis. Many titrations involve either acid-base reactions or oxidation-reduction reactions. In this experiment we do one of each. We monitor the pH of the reaction with the use of a color indicator. We also learn about the standardization of bases (NaOH) and acids (HCl) which
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ACID BASE IMBALENCE INTRODUCTION The body normally maintains a steady balance between acids‚ produced during metabolism and bases that neutralize and promote the excretion of the acids.Many health problems may lead to acid base imbalance.Patients with Diabetis mellitus ‚COPD‚and kidney disease frequently frequently develop acid base imbalences. Vomiting and diarrhea may also cause acid base imbalance.The kidneys are an essential buffer system for
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There are several measures of complexity for refineries. The most publicly used is the Nelson Complexity Index (NCI) developed in the 1960s by Wilbur Nelson in a series of articles for the Oil and Gas Journal. The NCI is a pure cost-based index. It provides a relative measure of refinery construction costs based upon the distillation & upgrading capacity a refinery has. The index assigns a complexity factor to each major piece of refinery equipment based on its complexity and compared with
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G eographically‚ Base 113 was located on a different frequency‚ yet it existed near the vicinity of the Barnegat area. Much like any other location that cannot be found in the physical world‚ this kept average‚ nosy people from stumbling across it by accident. And as with any other location that can only be accessible using a Teleport Anomaly or an Adelbu issue Teleportation Transponder‚ the other world existed alongside the fog world. Conversely‚ whereas the fog world was a seemingly endless expanse
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Blood for Sale Case Study Blood for Sale Ethics Phil-245 I found the article called Blood for Sale very intriguing. Many questions arose from this on my mind. The most obvious is‚ how ethical is it to sell blood to people who need it? The other issue that bothered me is‚ how ethical is it to underpay and overcharge for that blood? My initial reaction to this was complete disbelief. I found it hard to understand how anyone could do some of the things mentioned until I reread the article
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Experiment Acids‚ Bases‚ and Neutrals Problem Are common house-hold products pH balanced and neutral? Information Gathered pH measures how acidic or alkaline a solution is. The pH scale ranges from 0-14. Solutions that range from 0-6 are considered to be acidic. Solutions that are on the acidic end of the scale are low in pH‚ high in hydrogen ion‚ and low in hydroxyl ions. An acid has a sour taste‚ hence‚ will react to metal and will be corrosive; therefore‚ they are considered as an electrolyte
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Aqueous Acid/Base Chemistry Resources: Harris ‘Quantitative Chemical Analysis’ Review: Pure water has a pH = 7 Autodissociation: H2O (( H3O+ + OH- K = [H3O+][OH-]/[H2O] -log[H3O+] = 7 [H3O+] = 10-7 M = [OH-] [H2O] = 55.56 M K = 1.8 x 10-16 ; pKa = 15.74 pKa is the acid dissociation constant; low pKa (strong acid‚ high pKa (weak acid we can also write Kw = [H3O+][OH-] Kw = 10-14 In water‚ pH + pOH = 14 pH scale Strong
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Review Sheet Exercise 10 Acid/Base Balance NAME 1. Match each of the definitions in Column A with the appropriate description in Column B. Column A Column B F 1. pH E 2. acid D 3. base A 4. acidosis B 5. alkalosis C 6. carbon dioxide a. condition in which the human body’s pH levels fall below 7.35 b. condition in which the human body’s pH levels rise above 7.45 c. mixes with water in the blood to form
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