The Concept of Elasticity Themes of Today’s Lecture What is an Elasticity? Why Economists Use Elasticity Definitions of Elasticity How to Compute the Elasticity of Demand and Supply Examples of Elasticity of Demand and Supply What is an Elasticity? Measurement of the percentage change in one variable that results from a 1% change in another variable. When the price rises by 1%‚ quantity demanded might fall by 5%. The price elasticity of demand is -5 in this example. Different
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INTRODUCTION Nowadays‚ the demand of air travelling is increasing quickly leads to the appearance of many low cost carriers which focus on popular class. This had made huge changes in the original service and pricing strategy. Easyjet is one of the most successful low-fare airlines in the World‚ which has a noticeable measure of pricing it product. “Price” is one of the “four Ps” in marketing mix but its role is different from the other Ps: “promotion”‚ “product” and “place”. By studying about
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rich countries‚ for whom the retail price is not an issue. As health benefits of quinoa are immense‚ The United Nations have ambitious plans to market it to a wider range of customers on a bet to fight world hunger. Presently‚ however‚ there are no indicators to support the idea that demand for quinoa will increase: It is little known‚ its taste bland and its retail price currently too high for it to appeal to a wider range of customers. Assuming that demand will be restricted to the above mentioned
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INTRODUCTION Stock market is a market where the trading of company stock‚ both listed securities and unlisted takes place. It is different from stock exchange because it includes all the national stock exchanges of the country. Stock Exchanges are an organized marketplace‚ either corporation or mutual organization‚ where members of the organization gather to trade company stocks or other securities. The members may act either as agents for their customers‚ or as principals for their own accounts
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(PBNA)‚ PepsiCo International (PI) and Quaker Foods North America (QFNA). The Pepsi Bottling Group is the company that packages and distributes Pepsi products (Pepsico‚ 2008). The product selected from PepsiCo and analyzed for income and price elasticity is Pepsi. Pepsi is a product of PBNA. PBNA also includes Mountain Dew‚ Sierra Mist‚ Tropicana‚ SoBe and Aquafina. “PBNA manufactures and sells concentrate for some of these brands to licensed bottlers‚ who sell the branded products to independent
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Sessions 4 & 5 Elasticity and Its y Applications Readings Hirschey: Economics for Managers‚ 2009 (Fifth Indian Reprint)‚ South-Western Cengage Learning – Chapter 5 Hubbard & O’Brian: Microeconomics (First Edition)‚ Pearson Education India – Chapter 6 Mansfield‚ Allen‚ Mansfield Allen Doherty and Weigelt: Managerial Economics: Theory‚ Applications and Cases (Fifth Edition)‚ W. W. Norton and Company – Chapter 3 Thomas and Maurice: Managerial Economics: Concepts
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Elasticity Dr. Sushma Shukla Adjunct Assistant Professor Economics North Virginia Community College 1 Elasticity • In economics‚ elasticity is the measurement of how changing one economic variable affects others. For example: i. "If I lower the price of my product‚ how much more will I sell?“ ii. "If I raise the price of one good‚ how will that affect sales of this other good?“ iii. "If we learn that a resource is becoming scarce‚ will people scramble to acquire it?" 2 Price
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Management of Demand Generation and Competitor Market Potential “. Demands are wants for specific products that are backed by the ability and willingness to buy them. Demand for a product can be either by the end user or its intermediaries. In the paint market the network is as follows: [pic] This simple network of Asian Paints shows that there can be either a pull or a push strategy. If the company adopts a push strategy it will not be successful in the long run if there is no end demand‚ i.e.
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Part 1: Suppose that the tin mining market is perfectly competitive. The market demand curve is given by D(P) = 300 – P‚ where D is measured in units per year‚ and P is measured in $ per units. There are many potential entrants into this market‚ all of whom have identical cost curves. These cost curves are summarized in Table 1 below: Table 1 Cost Curve Formula Maginal cost (in $ per unit) MC = 30. Fixed cost per year FC = 100. (Annualized) Capital charge CC = 100. Capacity (in units per year)
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introduction We have studied a host of demand determinants and how supply and demand curves act together to determine market equilibrium‚ and how shifts in these two curves are reflected in prices and quantities consumed and how. The change in these demand determinants brings about a change in the market demand for goods and services. Not all curves are the same‚ however‚ and the steepness or flatness of a curve can greatly alter the affect of a shift on equilibrium. Elasticity refers to the relative responsiveness
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