CASE: 1 Olympic Rent-a-car U.S.: Customer loyalty battles Company Name: Olympic Car Rental Co. Characters: Laura Walkins(VP-Marketing) ‚ Andy Kim(Manager CRP)‚Seth Bergman(Senior Financial Analyst)‚Eva Chan(Southwest regional Manager Sales)‚ Marvin Fleming(OM)‚ Sriny Vajarain‚Jorge Martinez & Amy Mckeever( Franichisee operators). Theme of Case: One of the competitor company named “Enterpise Car Rental Co.”-the biggest player in the market has announced an attractive custom loyalty program. This
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Sharuque Amin HRTM 4280 Domestic and International Tourism Dr. Aixa Ritz A tourism distribution channel is a process or an operating structure‚ system or linkage which brings forth the products of the producer travel organizations and puts it into the market through a chain that sells to the travellers. (Goeldner & Ritchie‚ 2012) This chain is very similar to the normal market distribution process in which the producer produces the product and ships it to the wholesalers and then the wholesalers
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M E M O R A N D U M DATE: Friday‚ February 22‚ 2013 SUBJ: A Look at the Competition Within the Movie Rental Industry EXECUTIVE SUMMARY: Analysis: The competitive forces in the movie rental industry are quite strong‚ as I will explain through the five forces model. There are a vast amount of substitutes for watching a movie. You can go to a play‚ sporting event‚ concert‚ out the lake/beach‚ go for a run‚ watch regular television‚ go shopping; I could go on and on. Also‚ torrenting or pirating
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produced for the Marketing course and deals with the company profile of Expedia‚ Inc and its marketing strategy. Expedia‚ Inc is a totally Internet-based distributor of travel products and services‚ offering everything from flights‚ accommodations‚ car rentals‚ cruises to travel packages‚ thus encouraging customers to use their facilities to book the requisite services for an entire trip. Hence‚ the company has taken on the roles both of tour operator and travel agencies. The company owns; besides expedia
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Significance of the study Millennium Travel Corporation (MTC) travel agency plans to become a market leader by augmenting its human travel agents with an automated travel agent system for processing flight reservations. The automated travel agent will intermediate between travelers and the MTC corporate computing system‚ which interfaces with commercial airline reservation services (e.g.‚ SABRE). Like a human travel agent‚ it will assist travelers in booking‚ changing‚ and canceling flight reservations
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The focus of the CRU Computer Rentals case is the declining profitability of the business. Richard Sarkis‚ the company’s general manager‚ first noticed a problem at the beginning of this year when demand fell from 1‚000 rentals per week to only 600 units per week‚ a 40% decline. Obviously‚ less demand means less revenue and profit unless action is taken. His challenge was to find a way to keep the company profitable despite the changing environment. With this in mind‚ Mr. Sarkis developed a marketing
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Executive summary 1. EXECUTIVE SUMMARY Booming industry Indian travel and tourism experienced a boom during 2004. There was a surge in arrivals and departures as well as robust expansion in domestic tourism. After growing by 15% in 2003‚ the number of incoming arrivals rose by a hefty 22% in 2004 over 2003. Not surprisingly‚ incoming tourism receipts also rose sharply by about 16% in 2003 and 32% during 2004. Strong government support The strong support provided by the government played an
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WHO/MSD/MSB 00.2g Workbook 6 Client Satisfaction Evaluations Workbook 6 · Clent Satisfaction Evaluations 1 WHO/MSD/MSB 00.2g c World Health Organization‚ 2000 WHO World Health Organization UNDCP United Nations International Drug Control Programme EMCDDA European Monitoring Center on Drugs and Drug Addiction This document is not a formal publication of the World Health Organization (WHO) and all rights are reserved by the Organization. The document may‚ however
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Lotus Car Rental Alternative Fuel Assessment Erik Larson‚ Linda Sherman‚ Christopher Sessoms Comm/215 February 2‚ 2013 Winifred Winstead Donnelly Introduction The creation of a fleet of alternative fuel sourced automobiles would be a wise decision for the Lotus Car Rental Company. There are two major issues that are on the minds of people these days‚ the environment and money. By creating a fleet of alternative fuel based automobiles the Lotus Rental Care Company can help ease the fears
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District Court‚ S.B.S. Nagar NCAER has sought contact details of 3 Learned Judicial Officers from each location along with contact details of 3 Court officials working under the selected Judicial Officers as well as contact details of Court Manager and System Officer. You are‚ therefore‚ requested to send the information on urgent basis by 24.5.2014 at 3.00 PM in the enclosed proforma for further transmission to quarter concerned. Yours faithfully‚ Sd/- 23/5/14 O.S.D. (Computerisation I.T.) for Registrar
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