Creative Brief for Weber-Stephen Products LLC 2011 Jose L Rodriguez DeVry 5/14/2011 INDEX Overview …………………………………………………………………………………. 3 Objectives ………………………………………………………………………………… 3 Target Audience …………………………………………………………………………. 4 Concept …………………………………………………………………………………… 4 Ad Copy ……………………………………………………………………………………. 5 References ……………………………………………………………………………….. 5 Creative Brief Weber-Stephen Products LLC 200 E. Daniels Rd. Palatine‚ IL 60067 847-934-5700 May
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Karl Marx once stated‚ "For the bureaucrat‚ the world is a mere object to be manipulated by him‚" meaning that throughout time‚ humans have been influencing the structure of the world to gain power. There have always been three distinct classes‚ and in 1984 by George Orwell‚ they are known as the exclusive Inner Party‚ the conscientious Outer Party‚ and the multitude of illiterate proles. Although they have been under different nomenclature‚ the same pattern repeats itself between the class to gain
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Karl Marx Karl Marx was born into a progressive Jewish family in Prussian Trier (now in Germany). His father Herschel‚ descending from a long line of rabbis‚ was a lawyer and his brother Samuel was--like many of his ancestors--chief rabbi of Trier. The family name was originally "Marx Levi"‚ which derives from the old Jewish surname Mardochai. In 1817 Heinrich Marx converted to the Prussian state religion of Lutheranism to keep his position as a lawyer‚ which he had gained under the Napoleonic regime
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has seem to accompany them. Curiosity of the unknown and explanations for things that seem difficult to explain have seemed to spark these ideas of religion. Emile Durkheim sets to explain how society’s infatuation with religion. The explanation of different forms of symbols‚ such as sacred and profane. With these explanations from Durkheim and how he sets to describe the idea of religion‚ it is relatively safe to say religion can come from anything. In modern society there are many things that can
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Although the market for separates is certainly viable given promising growth in test markets‚ it is not a market that makes sense for Hart‚ Schaffner & Marx (HSM) to compete in. The trend certainly shows a divergence in how some customers view their needs with regards to semi-formal clothing‚ but the firm runs the risk of diluting not only the perceived quality of its clothing‚ but also alienating its current client base that is partial to the experience HSM offers in its stores. This experience
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Durkheim argued that the totem is a symbol or material expression that represents the clan or society (Durkheim 1912‚ pg 74). He argued that people use insignificant objects such as animals and vegetables (lizard‚ caterpillar‚ rat‚ plum tree) make them into totems‚ which they collectively worship (Durkheim 1912‚ pg 75). Thus those objects(totems) represent society and distinguish one society from another and when people worship their totems they are worshipping their society (Durkheim 1912‚ pg 75)
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Max Weber (1864-1920)‚ who was a German sociologist‚ proposed different characteristics found in effective bureaucracies that would effectively conduct decision-making‚ control resources‚ protect workers and accomplish organizational goals. Max Weber’s model of Bureaucracy is oftentimes described through a simple set of characteristics‚ which will be described in this article. Max Weber’s work was translated into English in the mid-forties of the twentieth century‚ and was oftentimes interpreted
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Theorists like Smith and Marx approach the topic of the economy in a theoretical way as well as one which seeks to influence the future. Both theorists are influenced by their surroundings‚ Adam Smith coming from a time just on the cusp of the Industrial Revolution‚ living in Scotland‚ and Karl Marx being educated in philosophy‚ in the midst of the Industrial Revolution‚ and seeing rebellions taking place. Each theorist seeks to outline an economic guide through which a state could be successful
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The Alienation of Labor by Karl Marx discusses how estrangement from oneself is derived from living in a society with stratified social classes. This estrangement from oneself makes people lose their humanity. People begin to lose their drive and the ability to determine their own destinies. They become products of their social class trapped in a cycle set up for them to not be able to escape. This happens during the capitalist mode of production. Marx discusses a political economy. Political
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Karl Marx is one of the founding fathers of Communism. He believed more in the right of the people and thought they should escape from a capitalist society. Marx believed that economics is more important to politics than freedom and was bothered by the lack of equality and freedom to citizens. His vision and approach proved to be successful and revolutionary. Marx’s conception of a ‘species being’ is the biological and evolutionary characteristics of mankind. He believes that as biological beings
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