Marketing Plan: Coca-Cola By group 2: Andy S.N Bima P.B. Gendhis I.B. Narita S. Marketing Plan Outline I. Paper Outline 2 II. Executive Summary 3 III. Company Background 4 IV. Customer Analysis 6 V. SWOT analysis 8 VI. Competitor analysis 10 VII. Marketing Strategy 11 VIII. Conclusion 14 IX. Bibliography 15 I. Executive Summary The Coca Cola Company is categorized to be the most famous trade mark in the world
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Corporate level strategy Coca-Cola Company is now the largest soft drink company in the world. Moreover‚ the company has become the largest manufacturer‚ distributor‚ and marketer of non-alcoholic beverage concentrates and syrups which operate in more than 200 countries. After years of globalization and brand building‚ Coca-Cola proudly pronounces its Mission Statement “At The Coca Cola Company we strive to refresh the world‚ inspire moments of optimism and happiness‚ create value and make
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1-pepsico External Environment Consumers today are not as much joyous to cola products as they were before. Age and ethnicity are two main characteristics that affect consumer preference for soft drinks and alternative beverages. With age‚ health concerns become more of a factor when choosing a beverage. To illustrate‚ some studies show that cola products or soft drink in general may cause kidney stones and other related diseases. In contrast to older consumers‚ younger consumers—particularly
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Ciara Martinez March 3‚ 2014 Strategic Management Internationalizing the Cola Wars: The Battle for China and Asian Markets Coke was formulated in 1866 by John Pemberton‚ a pharmacist in Atlanta who sold it at drug store fountains as a “potion for mental and physical disorders.” Since then‚ it has grown and spread in the world as one of best Soft Drink in the world with an intense competition against Pepsi. It has started this competition in 1950s and continues until now. Coke is facing different
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system because it entrust the distribution through specialist merchants which have good knowledge about the potential consumer and consequently allocated the product in the right places all over the world. This system allows Chateau Margaux to be concentrate on the producing activity in order to have always the best first growth whereas merchants take care about the promotion and the sale. There are many merchants in the Bordeaux region‚ where Chateau Margaux’s terroir is located‚ which assures them
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that is consists of suppliers‚ bottling partners‚ customers and consumers‚ one of the primary value-added activities which is the Coca-Cola Retailing Research Councils‚ such contributes largely on the value chain of the company especially on the aspect of innovation and product development. Soft drink industry is divided into two segments namely production of soft drink syrup and manufacturing and/or distribution of soft drinks in retail level. Coke chose to concentrate their operation on the first
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premier soft drink producer globally. Besides manufacturing the famous Coca Cola‚ the company is responsible for bringing a variety of different products to the global market such as Fanta‚ Sprite‚ PowerAde‚ Dasani and Nestea. The Coca Cola Company is divided into two main sectors: the North American Business Sector and the International Business Sector. After selling its concentrates to the different bottling manufactures‚ Coca Cola frequently took an equity stake in the bottling companies whenever
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handled better by each company. Coke could agree to start new bottling plants instead of buying out Parle‚ and thus wouldn’t agree to sell 49% of their equity. 2. Advantages of earlier market entry: 1) As entering the market earlier‚ Pepsi can gain the market share earlier than other competitors. Disadvantages of earlier market entry: 1) There were several stringent conditions imposed on Pepsi’s venture. Sales of soft drink concentrate to local bottlers could not exceed 25% of total sales for
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In addition to concentrates and syrups for sparkling beverages and flavored still beverages‚ we also sell concentrates (in powder form) for purified water products such as Dasani to authorized bottling operations. Authorized bottlers and canners either combine our syrups with sparkling water or combine our concentrates with sweeteners (depending on the product)‚ still water and/or sparkling water to produce finished
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The thirst quenching drink is sold as a high performance sports beverage in 80 countries world wide‚ with over 50 flavors. Gatorade can be found anywhere that Pepsi products are sold. PepsiCo manufactures a flavor concentrate that it ships to independent bottling facilities. The bottling facilities then mix the final product‚ bottle it in packaging supplied by an independent supplier‚ and distribute it to the various retailers. Gatorade is priced slightly lower than its main competition‚ POWERade
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