Client goal Our client is RefreshNow! Soda. RefreshNow! is a top 3 beverage producer in the U.S. and has approached McKinsey for help in designing a product launch strategy. Description of RefreshNow! Soda As an integrated beverage company‚ RefreshNow! leads its own brand design‚ marketing and sales efforts. In addition‚ the company owns the entire beverage supply chain‚ including production of concentrates‚ bottling and packaging‚ and distribution to retail outlets. RefreshNow! has a considerable
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Operations Management Success Factors of Soft Drinks Manufacturers In Bangladesh Soft Drinks Industry like other developing and developed countries is getting much popularity in Bangladesh. The number of firms operating in this industry is getting increased. The market is also increasing in a greater portion. Today most of the people in both urban and rural areas are taking soft drinks in a large amount. To capture this market many global brands are
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Pepsi was already in the market in India‚ and had already got a decent foothold in the market before Coke. Due to the strict regulations India had on foreign companies‚ Pepsi was forced to change its name to Lehar Pepsi‚ and its sales of soft drink concentrate to local bottlers could not exceed 25 percent of total sales. Pepsi was also required to process and distribute local fruits and vegetables. But Pepsi was willing to do whatever it took to penetrate and be successful in the Indian market. However
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Candler retired the business to his sons. Robert Woodruff purchased the company from the Candler family in 1923‚ a financially tumultuous time in the company’s history. In addition to low sales figures‚ relations between the company and its bottling franchisers were strained due to the rising price of sugar. Woodruff focused on improving sales by establishing a research department that became an innovative market research agency seeking to maximize the profit from every sale of the Coca-Cola
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that of bottling business? Why is the profitability so different? * Concentrated business was Less capital investment‚ while Bottling business was More capital investment * Concentrate business was more flexible to accommodate diverse product than bottling business * Concetrate business focussed more on R&D and marketing‚ while bottling business worked more in manufacturing and logistics * Concetrate business held a higher bargaining power than bottling * Concentrate business
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SUPPLY CHAIN AND LOGISTICS OF COCA-COLA COMPANY 2011 HARSHIT B BAFNA TYBBM (IB) ROLL NO - 06 DECCAN EDUCATION SOCIETY’S BRIHAN MAHARASHTRA COLLEGE OF COMMERCE SUPPLY CHAIN AND LOGISTICS OF COCA COLA PROJECT REPORT Submitted for the fulfillment of requirement for BACHELOR OF BUSINESS MANAGEMENT IN INTERNATIONAL BUSINESS [BBM-IB] Degree Course under University of Pune GUIDANCE: Prof. SushmitaNande Madam A PROJECT BY: HARSHIT BAFNA T. Y. B.
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The Real Story Behind the Real Thing: When Pharmacist John Pemberton invented Coke in 1886‚ it was the original energy drink claiming to have restorative powers. The original ingredients of Coke also included a small amount of Cocaine‚ but this was eliminated from the ingredients in 1903. Coca-Cola is made of water‚ sugar‚ a few secret flavors and some bubbles. But behind the product itself is where marketing has played a key role in Coca-Cola’s domination of the market place. Coca-Cola promises
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Question: Why is the concentrate manufacturing industry so profitable? Explain using a Porter’s Five-Forces Analysis‚ where you describe what makes each force strong or weak (explain at least two factors per force). Pay particular attention to the force of “Rivalry‚” that is‚ the nature of competition between the two industry leaders as well as the history of their competition. Answer: Overall‚ the concentrate manufacturing industry is characterized by high barriers to entry‚ weak suppliers
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The VRINE Model One of Pompeian’s resources is its bottling facility and its access to raw material. Their skill or capability in using the resources are in their ability to reduce costs in manufacturing the product‚ pass that cost saving to consumers‚ and investing in new products while increasing market share giving them an advantage over the competition. Is it Valuable? – The resource‚ having access to raw material through their partnership allows Pompeian to forecast available inventory and
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rP os t 9-709-451 REV: SEPTEMBER 30‚ 2009 FRANK V. CESPEDES Cola Wars: Goin Global ng op yo By 2008‚ per capita consumption of carbonated soft drinks (CSDs) in the United States had declined in seven of the past ei ht years. Annual consumption of CSDs was 740 eight-ounce drinks ig per person in the U.S. versus 288 in the rest of the developed world and 77 in developing countries.1 As a result‚ the Coca-Cola Co. (Coke) and PepsiCo (Pepsi) increasingly looked abroad for growth
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