No matter where you live‚ chances are you know Coca-Cola. It is the world ’s most valuable brand. One may not‚ however‚ be as familiar with their extensive product portfolio‚ how they work with their bottling partners or the specific actions they take every day as they relate to people and the planet. The Coca-Cola Company is the world ’s largest nonalcoholic beverage company. They market a wide range of beverages‚ including coffees and teas‚ juice and juice drinks‚ and sports drinks and waters
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Product Portfolio Analysis ‘Coca-cola’ is my chosen business. SWOT – Strengths‚ Weaknesses‚ Opportunities‚ Threats. S- 1. ‘’Bottling Network: Coca-Cola partnerships with 275 bottling companies allow it to distribute products all over the world. The network also allows companies to cater to varying consumer tastes in different cultures‚ regions and countries. For example‚ if a local market prefers tea then the local bottler can mix and package the beverage for distribution. It has relationships
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challenging‚ but we ’re learning how to crack it." THE INDIAN SOFT DRINKS INDUS"rRY In India‚ over 45 percent of the soft drinks industry in 1993 consisted of small manufacturers. Their combined business was worth $3.2 million dollars. Leading producers inc1uded Parle Agro (hereafter "Parle")‚ Pure Drinks‚ Modern Foods‚ and McDowells. They offered carbonated orange and lemon-lime beverage drinks. Coca-Cola Corporation (hereafter "Coca-Cola") was only a distant memory to most Indians at that time
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MPRODUCT LIFECYCLE STUDY IN FMCG MARKET Submitted by Ankit Suri (30) Biswarup Roy (50) Chandan Raghuram (52) Lalit Baid (53) Nithin Tejraj (90) Sandeep Anand (102) Sumit Ticku (86) Guided by Prof Anil Kulkarni Table of Contents 1. 2. 3. 4. 5. Introduction: - Fast Moving Consumer Goods PEST Analysis for the FMCG Industry Policy Issues Porter’s 5 Forces Case Study:- Carbonated soft-drink category 5.1. 5.2. 5.3. 5.4. 6. Brief Overview of the Soft Drink Industry Commendable growth of soft
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to the bottling process. Since 1970‚ the growth of carbonated soft drinks continues to rise 3% per year for the next 30 years because of diet carbonated soft drinks and other flavored drinks. Soft drinks are also found in supermarkets‚ convenient stores‚ vending machines‚ and restaraunts. This makes the soft drinks more accessible to their customers. Soft drinks are also consumed by cans‚ plastic bottles‚ glass bottles‚ and fountain drinks. Concentrates are more profitable than bottling cola because
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originally cost 5 cents a glass. An Atlanta businessman secured the rights t the product by 1891. It was first bottled in a plant in 1908 Pepsi-Cola business beginnings Pepsi-Cola bottling started out in bradham’s pharmacy basement. The company was incorporated in 1905 and the name trademarked in 1906 a bottling plant was established in 1908 Coke and Pepsi now For many years‚ Coca Cola and Pepsi have enjoyed the position as the two most enjoyed soft drinks in the USA‚ as they have maintained
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Coca-Cola was the world’s largest manufacturer‚ marketer‚ and distributor of non-alcoholic beverage concentrates and syrups‚ with more than 400 widely recognized beverage brands in its portfolio. With the bubbles making the difference‚ Coca-Cola was registered as a trademark in 1887 and by 1895‚ was being sold in every state and territory in the United States. In 1899‚ it franchised its bottling operations in the U.S.‚ growing quickly to reach 370 franchisees by 1910.10 Headquartered in Atlanta
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Answer the following questions: Question One: Explain why each of the following two statements is False: (Assume that all variables are kept constant in all the 3 statements below) Statement (1):If the price of shoes decreases‚ then the demand on socks will decrease as well because the two goods are complement goods. This statement is false : because they are complement goods so is the price of (x) which is shoes decreases the quantity demand of (y) which is socks must increases. In
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Eventually one of his drinks became very popular and the customers started to call it Brad’s drink. This was the beginning of Pepsi-Cola’s story and later‚ Brad ham’s vision was turned into a mission for the future company. In 1905 Pepsi started with bottling franchises and registered its trademark in Canada and Mexico in 1908. At the same time the U.S. government enacted the Pure Food and Drug Act prohibiting substances such as arsenic‚ barium‚ uranium‚ etc. in food and beverages. Consequently‚ many
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Dissertation Report On “A Brief study on Effectiveness of Channel of Distribution of Pepsi Products in Patna” At Lumbini Beverages Pvt. Ltd. Hajipur Under Guidance Mr. Manish Sahay [Market Developing Officer PEPSI‚ Patna (Bihar)] In Partial Fulfillment of the Requirements For the award of POST GRADUATE DIPLOMA IN MANAGEMENT Submitted To Submitted By Mr. Rahul Saxena Kunal (Class Coordinator) PGDM – III (B) Roll:
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