A Training Report To Study marketing strategies of coca-cola (Submitted in Partial fulfillment of the requirement of bachelor of business Administration‚ Distance Education) Punjab Technical University Training report guide: Submitted by: Name: Name: Designation: Enrolment no: Specialization: Remark of External Examiner Name: Marks Scored: Designation Signature:
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Presentation Transcript Coke And Pepsi Learn To Compete In India: Coke And Pepsi Learn To Compete In India Prepared By- Dhwani Shah Megha Jagtap Parth Purohit Rohan Mehta Paras Charan Mochan Bhola Background of Beverage Industry in India: Background of Beverage Industry in India Coca-Cola’s past in India Present from 1958 until 1977 Industry Shakeup in 1988 State of the Industry in 1993 45% of market consisted of small manufacturers $3.2 million market share Low Demand for Carbonated
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A SUMMER TRAINING PROJECT REPORT ON “competetive study of coca cola Vs pepsi in noida market ” [pic] Submitted in Partial Fulfillment of the requirement for the award of Degree of “MASTER OF BUSINESS ADMINISTRATION” OF UTTAR PRADESH TECHNICAL UNIVERSITY‚ LUCKNOW By Mr. SURYA PRATAP SINGH Under the Super Vision of Mr . SACHIN SINGH
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REPORT ON RURAL MARKETING [PEPSICO V/S COCA COLA] GROUP-1 MANSI GEHLOT(6103) KRITI KANSAL(6136) ARPIT MITTAL(6114) UTSAV MAGGU(6127) KRITESH KUMAR(6207) RURAL MARKETING - INDIAN PRESPECTIVE The Indian rural market with its vast size offers great opportunities to the marketers. Two-third s of the Indian consumers reside in rural areas and almost 1/2 of the national income is generated here in these areas. It is thus
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came up for renewal in a few months. Fueled in part by their quest for volume‚ the price charged by the can producers had been trending downward during the past few years. Although the past changes in can prices had been independent of how the price of aluminum had changed‚ Bierbaum wondered if this recent increase in aluminum cost for the can smelters‚ sheet makers‚ and can producers would flow through to the price Delta paid for aluminum cans. Perhaps now was the time for Bierbaum to consider
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Feasibility Study Report on Sugar Cane Juice Executive Summary Sugar Cane Juice Factory is one of the best industries for getting foreign earning in the short run. Basically sugar cane factory is a cottage industry but now it turning in to big industry. Because of its properties‚ facilities it is now gaining more and more interest of the world wide. The demand of sugar cane juice is increasing world wide. So‚ to meet the demand of foreign market‚ exporting firms are producing
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2.0 Background. Coca-Cola ’s SWOT venture it is one of the biggest producers‚ distributors and marketers of refreshment of nonalcoholic beverage in the world‚ which deal in products like sodas‚ water‚ energy drinks‚ milk fused products‚ fruit drinks‚ coffee beverage and teas. Its headquarters is in Georgia in Atlanta though it is recognised in all the continents in the world like in India (Rajasthan) where the plant bottling is situated. (www.cokecce.com). 3.0 Strengths. The Coca-Cola enterprise
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given the world its best-known taste was born in Atlanta‚ Georgia‚ on May 8‚ 1886. Coca-Cola Company is the world’s leading manufacturer‚ marketer and distributor of non-alcoholic beverage concentrates and syrups‚ used to produce nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators‚ distributors‚ fountain retailers and fountain wholesalers. Coca-Cola was the leading soft drink brand in India until 1977‚ when it left rather than reveal its formula
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org/wiki/The_Coca-Cola_Company Thecoca-colacompany.com Walters‚ Anne K. (2006). “Soft drinks‚ hard feelings.” Chronicle of Higher Education‚ 4/14/2006‚ Vol. 52 Issue 32‚ p.A30-A32 Ward‚ Andrew The organizations major stakeholders in the company are: shareowners‚ associates‚ bottling partners‚ suppliers‚ government‚ NGOs‚ customers and consumers and their local markets (Corporate Responsibility Review‚ 2006).
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the manufacture‚ distribution and marketing of nonalcoholic beverage concentrates and syrups. The Group owns or licenses and markets more than 500 nonalcoholic beverage brands‚ primarily sparkling beverages. Coca-cola also distributes a variety of still beverages‚ such as waters‚ enhanced waters‚ juices and juice drinks‚ ready-to-drink teas and coffees‚ and energy and sports drinks. Coca-Cola manufactures‚ or authorizes bottling partners to manufacture‚ fountain syrups‚ which it sells to fountain
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