Assignment 5: Capstone Project (the Coca-Cola Company) Kelvin Colbert Professor Earnest Daniel Graduate Accounting Capstone December 14‚ 2012 Create an executive summary of the company that discusses the company‚ industry‚ products and services‚ and competitive advantages in the marketplace The Coca-Cola Company‚ whose headquarter is located in Atlanta‚ Georgia‚ is the world’s largest beverage company and has been ranked number one for the past thirteen consecutive years‚
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consumption had grown to nearly 20 gallons a year by 2001 and was expected to grow to 26 gallons a year by 2005 c. Number of Competitors: Both the global and U.S. bottled water markets had become dominated by a few international food and beverage producers like Coca-Cola‚ PepsiCo‚ Nestlé‚ and Groupe Danone‚ but they also included many small regional sellers that were required to develop either low-cost production and distribution capabilities or differentiation strategies keyed to some unique product
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A RESEARCH PROJECT REPORT (MBA - 043) ON “A comparative study of promotional strategies adopted by Coca cola against Pepsico” Submitted in Partial Fulfillment of Master of Business Administration (MBA) Programme : 20011 -13 Of Gautam Budhha Technical University‚ Lucknow Under the Supervision of :- SUBMITTEDBY:- Ms. Ankita Tandon NAME:- Monika Vatwani MBA Department ROLL NO:- 1101470023
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packaging has been designed around the brief ‘consider the creation of a new concept form of beverage packaging container for 2015.’ The Coca-Cola Company is one of the largest manufacturers‚ distributors and marketers of nonalcoholic beverage concentrates and syrups in the world. Coca-Cola’s headquarters are in Atlanta‚ Georgia‚ in America. It is best known for its flagship product‚ Coca-Cola‚ and is one of the largest corporations in the United States. Today‚ Coca-Cola is an internationally recognized
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Introduction: The Coca-Cola Company is a beverage company‚ manufacturer‚ distributor‚ and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola‚ invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage‚ Coca-Cola currently offers more than 400 brands in over 200 countries or territories
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over $20 billion and 125‚000 employees. The company consists of: Frito-Lay Company‚ the largest manufacturer and distributor of snack chips; Pepsi-Cola Company‚ the second largest soft drink business and Tropicana Products‚ the largest marketer and producer of branded juice. PepsiCo brands are among the best known and most respected in the world and are available in about 190 countries and territories. In 2000‚ PepsiCo has a reported net sale of $20‚348 and a comparable net sale of $20‚144 in comparison
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new products. To implement these two strategies that have been chosen‚ we have come up with a three-year plan for Dr Pepper Snapple Group to overcome the issues identified at the beginning. During the first year‚ Dr Pepper Snapple Group should concentrate on the process to create; by creating new sport drink as they do not have such product yet and the new sport drink should be tested to focus group‚ for example‚ athletes and sportsperson. Besides that‚ we suggest for Dr Pepper Snapple Group to create
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(1) Introduction of Coca- Cola (2) Brief History of Coca Cola (3) Highlight of Coca-Cola (4) Diversifies of Coca-Cola Company 8. The Coca-Cola Business in India 9. Bottling Operation 10. Mission‚ Vision & Values 11. Organization Structure of Varanasi Unit 11. Department in Varanasi 12. Plant Tour 13. Product available in the market & its rate 14. Customers 15. Distribution and Sub- Distribution 16. Volume 17. Company
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References Introduction: Coke and its catalogue of close to 400 brands‚ it was founded in 1886 by and Atlanta pharmacist John Pemberton and later trademarked in 1893. The Coca-Cola Company is the world ’s largest beverage company and is the leading producer and marketer of soft drinks. Along with Coca-Cola‚ recognized as the world ’s best-known brand. The Coca-Cola Co markets four of the world ’s top five soft drink brands‚ including diet Coke‚ Fanta and Sprite. Through the world ’s largest distribution
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Company Overview By the end of 1999‚ following a multi-year restricting effort‚ PepsiCo had once again become one of the most successful consumer products companies in the world. In less than four years‚ it had achieved am 80% increase in net income‚ on 30% lower sales‚ and with 75% fewer employees. PepsiCo’s major subsidiaries were the Pepsi-Cola Company‚ which was the world’s largest manufacturer and distributor of snack chips‚ and Tropicana Products‚ the largest marketer of branded juices. Throughout
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