[pic] Wendy’s Analysis Khalid Al-Ajmi Neil Commerce Terrell Matthews Anil K Cheerla MBAD 271: Strategic Management Professor Gary Bojes Table of Contents Executive Summary 3 Background 4 Mission Statement 4 Vision Statement 4 Analysis of Strengths: 5 Strength 1 5 Strength 2 6 Strength 3 7 Analysis of Weaknesses 8 Weakness 1 8 Weakness 2 9 Weakness 3 10 Summary of Strengths and Weaknesses 11 Internal Factors Framework 12 Three Core Elements of Wendy’s
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Marketing Mix Marketing Mix is a combination of marketing tools that a company uses to satisfy their target customers and achieving organizational goals. McCarthy classified all these marketing tools under four broad categories: ▪ Product ▪ Price ▪ Place ▪ Promotion These four elements are the basic components of a marketing plan and are collectively called 4 P’s of marketing. 4 P’s pertain more to physical products than services. Below is an illustration for marketing mix. The important
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finding ways to expand the market share by introducing new company products on the current market. This step is called Product Development. If the previous strategies were not possible the last step includes creating new items for new market. Diversification is the last step in product expansion marketing grid that requires a lot of efforts and budget allocation. (mello‚ 2015) The main technique the company is looking to adjust for expanding their business and benefits. Advertising endeavours of the
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potentials |Intensive growth |integrative growth |diversification growth | |- market penetration |- backward integration |- concentric diversification | |- market development |- forward integration |- horizontal diversification | |- product development |- horizontal integration
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tests of the products. 5)acquired value chain and reduced the cost Weakness 1)less concentration towards rural areas 2)high operating expenses 3)little access to international market 4)lack of promotions like large discounts 5)little diversification in products Opportunities 1)Sales are increasing of chicken products 2)Usage of half cooked products is increasing in urban areas 3)Children likes to eat fast food 4)People are careful regarding their health 5)Fast food restaurants
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developed and help in the selection of an appropriate strategy for Harley-Davidson‚ Inc. The firm ’s management selected to pursue from the intensive strategies. These include market penetration‚ market development‚ product development and concentric diversification‚ as well as a focus strategy. The more attractive strategic alternative that H-D will pursue is market penetration of its Buell Motorcycles line. The paper contains many tables and figures. Paper Outline: Abstract Introduction to the
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and also new opportunities for growth in mobile-telecommunications‚ the corporation built its new identity with only mobile-telecommunications as its operative sector and core business. This report deals with the company’s establishment‚ its diversification and internationalization and finally the issues that led to its divestment from other interests and retention of mobile-telecommunication as its core business. History of Nokia The company was first started as a paper manufacturing firm by
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Kayla Colombo MGT230 November 10th‚ 2014 Ronald Sprague Corporate Strategy Analysis The four basic alternatives when using corporate strategy in the planning function of management are concentration‚ vertical integration‚ concentric diversification‚ and‚ conglomerate diversification. After viewing the Destination CEO videos regarding Coco-Cola‚ Southwest Airlines‚ VF Corporation‚ and‚ Xerox‚ I can easily identify the strategy used by each CEO. Coca-Cola CEO Neville Isdell retired from Coca-Cola in
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TPRINCIPLES OF MARKETINGG Name: Sidra Jameel Id no.: BB-25144 Course: Principles of Marketing Instructor
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MB0052- Strategic Management & Business Policy Assignment Set-I What is meant by strategy ? Differentiate between goals and objectives? Answer: Strategy is the method by which an organization systematically achieves its future objectives. A business cannot progress for a long term without a reliable strategy. Strategy is a common direction set for the company and its various components to accomplish a desired position in the future. A meticulous planning process results in strategy. It is
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