Strategic Planning & The Marketing Process STRATEGIC PLANNING Strategic Planning is the process of developing and maintaining a strategic fit between the organizations goals and capabilities and its changing marketing opportunities. It involves defining a clear company mission‚ setting supporting objectives‚ designing a sound business portfolio and coordinating functional strategies. Strategic Planning set the stage for the rest of the planning in the firm. It involves defining a clear
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Concentration strategy A form of diversification strategy that focuses on a single business operating in a single industry segment. b. Vertical Integration Strategy A form of diversification strategy in a which a firm integrates vertical by acquiring business that are supply channels or distributors to the primary business ‚ producing its own inputs is backwards integration‚ and distributing its own outputs is forward integration. c. Concentric diversification strategy Strategy in which the firms
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marketing? a. Making a profit b. Making a sale c. Demand management d. Transactions e. Customer relationships 2. Introducing new products to existing markets is an example of: a. conglomerate diversification b. vertical diversification c. horizontal diversification d. concentric diversification 3. When a company acquires a supplier through an acquisition strategy‚ this is referred to as: a. vertical marketing system b. horizontal integration c. forward integration d. backward integration
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Comprehensive Case Analysis Southwest Airlines: What¡¦s Next? April 11‚ 2000 They Took a Great Idea and Made It Fly Southwest Airlines Company is a domestic airline that provides primarily short-haul‚ high-frequency‚ point-point‚ low-fare service to 53 airports in 52 cities in26 states throughout the United States. Southwest focuses primarily on point-to-point service‚ providing more direct nonstop routes for short-haul customers and‚ therefore‚ minimizing connections‚ delays and total
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Growth Growth can be promoted internally by investing in expansion or externally by acquiring additional business divisions - - Internal growth = can include development of new or changed products External growth = typically involves diversification – businesses related to current product lines or into new areas Grand Strategy: Stability Stability‚ sometimes called a pause strategy‚ means that the organization wants to remain the same size or to grow slowly and in a controlled
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Strategic management Definition of strategic management Strategic management is defines as the set of decision and action resulting in formulation and implementation of strategies designed to achieve the objective of an organization. It involves attention to following nine critical areas: 1. Determining the mission of the company‚ including broad statement about its purpose‚ philosophy and goals. 2. Developing a company profile that reflects internal condition of both capabilities. 3. Assessment
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Growth and Diversification Strategy of Domino’s Pizza Masters of Commerce (Accounts) 2013-2014 Semester I Submitted In Partial Fulfillment of the requirements For the Award of Degree of Masters of Commerce – Accounts By University of Mumbai SIES (Nerul) College of Arts‚ Science & Commerce CERTIFICATE This is to certify that Master. of M.Com Accounts Semester I (2013-14) has successfully completed the project on Growth and Diversification Strategy of Domino’s Pizza under the guidance
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Strategic management The concept of strategy ➢ Strategy is the great work of organization. In situations of life or death it is the Tao of survival or extinction. Its study cannot be neglected. ----SUN TZU‚ The Art of War.2500 B.C ➢ Strategy is about winning. ➢ Strategy is not a detailed plan or program of instructions‚ it is a unifying theme that gives coherence and direction to the actions and decisions of an individual or an organization. Characteristic of a winning strategy
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Kopitiam investment Pte Ltd Introduction Kopitiam investment Pte Ltd‚ a company set up in 1988 has been successful throughout the years and has advanced to become one of the giants of Singapore’s food industry. This food court chain giant operates a variety of foodservice outlets with their main focus on food courts. Brands under the company includes of Kopitiam‚ Lau Pa Sat‚ Kopitiam Square‚ Kopi‚ The Dessert Shop and the Pa Sat (Kopitiam.biz‚ 2008). Among these brands the most well-known and most
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| Submitted by: CHETALI GUPTA 31 AAKANKSHA KOHLI 45 PRERANA MAJUMDAR 52 PRACHI MANDILWAR 54 | Managerial economics | Introduction The mighty Ganges at its origin is but a tiny stream in the Gangotri ranges of the Himalayas. Similar is the story of Amul‚ which inspired ’Operation Flood’ and heralded the ’White Revolution’ in India. AMUL means "priceless" in Sanskrit. The brand name "Amul‚" from the Sanskrit "Amoolya‚" was suggested by a quality
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