SERVQUAL MODEL SERVICE CONCEPT PROFILING SERVICE CONCEPT PROFILING SERVICE CONCEPT SERVICE CONCEPT MGT 3160 - Services Management Done By: Rahul Khanchandani M00289513 Submission Date: 11th December 2012 Lecturer: Mrs. Neelofer Mashod Word Count: 2‚478 Words Service Concept | Pages 3-5 | Service Concept Profiling | Pages 6-7 | SERVQUAL Model | Pages 8-9 | Conclusion | Page 10 | Table of Contents: Service Concept: People buy different kinds of services from different
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Charity C. Robin August 1‚ 2012 BSBA – MM 3RD YR. MME1 SERVICE DELIVERY PROCESS The Service System The service system comprises the service delivery process and all of the supporting processes that are required in the co-creation of value for the customer. The service system is often the service organization. However‚ the service system can be expanded to include suppliers to whom part of the service delivery process has been outsourced and who therefore can affect the customer’s
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PRODUCT and SERVICE DESIGN 1. Why is product or service design strategically important? For the success and prosperity of an organization. It has an impact on future activities. Consequently decisions in this area of the most fundamental that managers must make. 2. List some of the things that product and service design does. 1) Translates customer wants and needs into product and service requirements. (marketing‚ operations) 2) Develop new products and services. (marketing)
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Case 1 - Design house Partnerships at concept design services Case summary The case is all about CDS (Concept Design services) ‚ earlier they were in to business to consumer business by d product name of “Focus” now they have moved from business to consumer to business to business format. They have tied up with many design house and they give them the design which they manufacture and then distribute to the customer. They also moved from manufacturing focus products to high – quality stylish
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SERVICES MARKETING MANAGEMENT MKT 3125 Module leader: Dr Louise Boulter Evaluating the purpose‚ applications and limitations of a range of service marketing management concepts‚ theories and techniques Done by Skaiste Petkelyte M00412680 Assignment 1 Due 8th of December 2049 words Contents Introduction 3 Service Concept 4 What is Service Concept? 4 Purpose of Service Concept 4 Application of Service Concept 4 Limitations of Service Concept 5 Understanding Customer Types 6 Who is the customer
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Quality of the service is the degree of conformance of all the relevant features and characteristics of service to all the aspects of the consumers’ needs limited by the price and delivery s/he will accept. Quality can be viewed from two perspectives: Internal quality based on conformance to specifications External quality based on customer-perceived quality Gain competitive advantage‚ maintain loyalty Increase value (may permit higher margins) Improve profits Expected Service CUSTOMER
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Product and Service design plays a strategic role in helping an organization achieve its goals. A good product or service design can ensure customer satisfaction‚ quality and production costs. On the other hand‚ if an organization is offering poor product or service‚ customer’s feedback in the form of lack of interest will result in poor sales. Also quality and production costs are affected by poor design of the product or service. Some key reasons to design or redesign a product are simply. They
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factors that could make service design much different from product design. Please describe in your own terms your rationale. Organizations should define their product and service designs to convey the importance of the goods or services they offer as well as present the structure their organizations represent. Product and service designs bear many similarities‚ including their intentions‚ goals‚ and the driving forces that influence them. Conversely‚ service design and product design differ for a number
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The Gaps Model of Service Quality Chapter2-1 2 The Customer Gap – Gap 5 The Provider Gaps: Gap 1 – The Listening Gap not knowing what customers expect Gap 2 – The Design and Standards Gap not having the right service designs and standards Gap 3 – The Performance Gap not delivering to service standards Gap 4 – The Communication Gap not matching performance to promises Putting It All Together: Closing the Gaps McGraw-Hill/Irwin Copyright © 2009
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shop‚ or project: Doctor’s office. Automatic car wash College curriculum. Studying for an exam. Registration for classes. Electric utility. Doctor’s office – job shop or project. All patients do not require the same procedures‚ namely the service offered are custom in nature. Automatic car wash – assembly line flow. There is a linear sequence of operations common to all cars. College curriculum – can be any: Assembly line flow: if same curriculum is required of all students‚ batch: if curriculum
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