The four concepts which organizations use to design their marketing strategies (product concept‚ production concept‚ selling concept‚ and societal marketing concept) are important because they serve as a guide for businesses to plan and carry out their marketing and selling efforts. The production concept is the oldest of the concepts in business. It proposes that customers prefer products that are cheap and widely available. organizations that focus on this concept are likely to concentrate on
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Chapter 1: Concept of HRD Introduction to HRD: ‘Dhanesh “ Auto Inc. has been a major global manufacturer of automotive product. In December 2002‚ Lumax Industries acquired it. Headlight‚ side indicator and brakelight are among their leading products. One of the challenges that both the former Dhanesh Auto Inc. and the present Lumax Industries have faced is the fact that over half of their employees not regional employees. Lumax Industries executives recognised that there was a need for more
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Concept‚ nature and significance of management 1) Nature‚ concept and significance of management 2) Functions and principles of management 3) Development of management thought MEANING AND DEFINITION OF MANAGEMENT Management is the process by which a co-operative group directs action towards a common goal. By Joseph Messie To manage is to forecast and plan‚ to organize‚ to command‚ to coordinate and to control. By Henri Fayol Management is the art of knowing what you want men
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MARKETING CONCEPTS Following are the six concepts of marketing • Production concept • Product concept • Selling concept • Marketing concept • Societal marketing concept • Holistic marketing concept THE PRODUCTION CONCEPT: DEFINITION BY KOTLER: “It is the idea that customers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency.” EXPLANATION: This concept is the
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A Discussion and Critical Evaluation on How Person-centred Theorists View Concepts of the Self Introduction As children grow they start to learn about themselves through their relationships with others and psychologists have evidenced how their ideas of themselves are significantly influenced by other people’s ideas and reactions to them. Dowling (2008) suggests that a child’s level of confidence is affected by their early experiences‚ successes and failures and it is recognised that a child’s
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one day and critically discuss how you are an actor in society; how you affect your social surroundings; and‚ how your daily life is shaped and constrained by society. This will allow you engage with many of the sociological concepts reviewed to-date including newer concepts such as impression management‚ stage theory and emotional labor. Explain why you needed to perform in such a way (i.e.‚ your motives‚ instincts‚ feelings‚ or structural constraints). Do you see who you are and where
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Marketing Concepts MAR110 Study Period 4‚ 2010 SWINBURNE UNIVERSITY OF TECHNOLOGY Research Report “Marketing’s really just selling with a posh name! What’s all this about a Marketing Concept?” EXECUTIVE SUMMARY This research report aims to depict if there is any truth to the statement “Marketing is just selling with a posh name...” it also aims to illustrate the marketing concept‚ which refers to the second half of the statement “ .....What’s all this about the marketing concept”
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Design concepts in architecture: the porosity paradigm Sotirios D. Kotsopoulos 129 Franklin Street‚ # 203‚ Cambridge‚ Massachusetts 02139‚ USA; e-mail: skots@alum.mit.edu Abstract: Presented is a paradigm of how a design concept can be converted into a system of production rules to generate designs. The rules are expressed by the means of shape grammar formalism. The paradigm demonstrates how porosity a concept transferred from biology‚ medicine and organic chemistry was implemented by architect
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Accounting Principles‚ Concepts and Conventions Accounting principles are guidelines & standards‚ which have been accepted by the accounting profession in preparation and presentation of accounts of the business. It is approved and normally accepted by the government bodies &controlling authorities. Accounting principles are uniform in order to understand in the same sense by those using it. Also they are not rigid (i.e. inflexible) like principle of gravity but they are flexible.
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Business Entity Concept Money Measurement Concept Going concern concept Accrual basis concept Consistency Concept Materiality and aggregation concept Concept on Prudence Matching Principle Dual Aspect Relevance Concept Introduction Financial accounting has a number of conservative laws which have been considered over the years and all the possible identifiable rules are: Business Entity Concept‚ Money Measurement Concept‚ Going concern Concept‚ Accrual basis of accounting concept‚ Consistency
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