market. Along with the globalization and technology development‚ consumers are easier to access to fashion. As a result‚ the customers are changing and the companies are evolving to deliver customers satisfaction. Zara‚ the most profitable brand of Spain clothing retail group Inditex‚ has leveraged its unique strategy to achieve success and will be expected to maintain a sustainable growth in the fashion industry. Zara’s core competencies can be divided into four areas: process development‚ distribution
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An indie influence in fashion Does today’s popular apparel abate the underground spirit of the music that inspired it? It was just another Monday night at the Silver Lake club Spaceland‚ and local indie rock band Army Navy was performing onstage. The bassist‚ Ben Gaffin‚ played an almost-hypnotizing riff as the band’s catchy music filled the room. After the show‚ the patio was flooded with people who had anxiously rushed outside for a post-show cigarette. Now that the band and the fans were
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becoming a fashion designer and took his dream to the inner cities of Paris to study. Whilst in Paris‚ Valentino studied under other well known icons in fashion. His first apprenticeship was with Jean Desses continuing on under Guy Laroche. Valentino quickly learned what it takes to be one of the best in the fashion industry. With Valentino wanting to fulfill higher dreams as a designer‚ he decided to try and build his own fashion house. Valentino left Paris and opened his own fashion studio in
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world war one‚ both women and men had extreme fashion changes that became more flamboyant‚ practical‚ and eccentric. From hems getting shorter to colors getting more vibrant‚ style changed drastically due to the heavy impact of the war. Although both men and women experienced drastic fashion changes‚ women were more affected because they were held to very high societal standards before the beginning of the war. Before the 1920s‚ both men and womens’ fashion was dull‚ conservative‚ and modest. After
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ESSAY The Licensing in Fashion Industries. 1.1 What is the meaning of licensing agreement? The verb to license is synonymous of give permission. A licensing agreement is an authorization to use licensed material granted by a party named: Licensor to another party called: Licensee. This is a contract between this two parties. The purpose of a licensing agreement is the authorized use of the licensor’s trademark‚ by the licensee‚ specified in the terms of the contract. We know two different
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Case Study: Zara-Fast Fashion Case Summary: Inditex is the parent company of six different apparel retailing chains that includes Massimo Dutti‚ Pull and Bear‚ Bershka‚ Stradivarius‚ Oysho‚ and‚ most importantly‚ Zara. Zara has historically been the most profitable of the chains‚ operating 282 stores in 32 countries at the end of 2001 (Ghemawat & Nueno‚ 2006). The other five chains that are operated by Inditex have not matched the growth capabilities or revenue of Zara. Zara’s apparel offers
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World Leading Fashion Brands Burberry‚ Louis Vuitton‚ Gucci‚ Prada‚ Calvin Klein‚ Christian Dior‚ Chloe‚ Emporio Armani‚ Ferragamo & (Appendix 4) are some of the numerous global luxury brands. They all have experienced abundance in sales growth and margin profits within the last decades‚ but they almost shutter in between world financial crisis (2008 up to date). They even see themselves included in several financial products such mutual funds‚ ETFs or be part of financial Indices (Appendix
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Culture Studies for fashion 3.What is fashion’s role in the construction of social identities? Discuss with reference to specific examples. This essay discusses how fashion helps convey the social identity of the rich and wealthy. Status includes class‚ gender‚ and ages. Status is important in today’s society. As Coco Chanel said‚ ”women should dress as plainly as their maids” (Davis 1992:57). A person who is wealthy is a symbol of a person who is successful and of high income in the society
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France. Also thanks to the french designers during this era fashion magazines became a thing. The one lady establish Rococo fashions was Louis XV’s mistress Madame Pompadour. She had a passion for her pastel colors and the light. The happy style is how it came to be known as Rococo‚ and was how light stripes and floral patterns became a trend. Towards the end of the period‚ Marie Antoinette was one who became the leader of French fashion‚ as did her seamstress Rose Bertin. Extreme embellishment
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| Pakistan Fashion Apparel Industry | Analysis of Pakistani Industry | | | | ------------------------------------------------- Submitted to: ------------------------------------------------- Ms. Mehwish Ghulam Ali ------------------------------------------------- Submitted By: ------------------------------------------------- Layla-Tul-Qadr ------------------------------------------------- Ali Qasim ------------------------------------------------- Saad Nasir Chandna
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