Role of Green Marketing in Sustainable Development -An Opportunity for Innovation * Mrs..Kajal Maheshwari Abstract- “Sustainability is the mother lode of innovations that yield both bottomline and topline returns" The most forward-thinking and progressive businesses today are seeing environmental issues as an opportunity to innovate and change how they operate their companies‚ how they develop new products‚ and how they relate to stakeholders in the marketplace. Environmentalists‚ too
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for Sustainable Construction The construction of buildings in the United States accounts for thirty percent of waste output annually. The construction of these buildings also consume seventy-one percent of the total electrical energy in the U.S. Due to the diminishing health of our planet‚ it is evident that sustainability in construction is a necessity. Sustainable‚ or green‚ buildings are not only beneficial to the planet‚ but also to the owner‚ the designer‚ and the builder. Sustainable buildings
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psychology of sustainable behaviour Human behavior underlies almost all environmental problems‚ such as air and water pollution‚ climate change‚ deforestation‚ and loss of biodiversity. Research in psychology offers clues as to why people engage in unsustainable behaviors despite their concern about the broader consequences. At the same time‚ the research also explains why people go out of their way to behave sustainably‚ and how it is possible to motivate and empower sustainable actions. The
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subscription information: http://www.tandfonline.com/loi/nens19 Sustainable development – historical roots of the concept Jacobus A. Du Pisani Professor of History a a School for Social and Government Studies‚ North-West University‚ Potchefstroom‚ South Africa Version of record first published: 16 Feb 2007. To cite this article: Jacobus A. Du Pisani Professor of History (2006): Sustainable development – historical roots of the concept‚ Environmental Sciences‚ 3:2‚ 83-96 To link to this article:
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Contrast between production and product concepts: In production concept marketers believe that customers will favor products that are available and in expensive‚ while Product concept makes marketers believe that products with most quality‚ features and performance will be favored by the customers. Under production concept‚ product gets cheap but under product concept‚ product usually gets expensive. Both of these concepts can lead to marketing myopia‚ but still useful in some situations. Products
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Why we need to do M&E Feedback mechanism (what works and what does not) Informing stakeholders Project Cycle Assessment and planning- implementation and monitoring- evaluation- adaption Outcome Monitoring (Impact Evaluation) vs. Process Monitoring (Implementation Evaluation) Monitoring Strategy Comparisons- comparing results of our project to some benchmarks: Comparing a group impacted by our project to itself (over time) Comparing a group impacted by our project to a group not impacted
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Science‚ Medicine and Technology What is sustainable development? Sustainable development has been defined in many ways‚ but the most frequently quoted definition is from Our Common Future‚ also known as the Brundtland Report:[1] Sustainable development has various definitions; a well-known definition is that of the Brundtland Report. According to the Brundtland Report‚ "Sustainable development is development that meets the needs of the present without compromising the ability of future
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Sustainable Development......the “TERM” Sustainable development is important for human life on a finite planet. It makes a desirable future state for the human societies in which the living conditions and proper resource-use meet many human needs without undermining the finite sustainability of natural systems along with the environment keeping in mind that future generations may also have all of their needs met. As stated in the ’Brundtland Report’ “Sustainable development is development that
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Personal Development Plan | |Column 1 |Column 2 |Column 3 |Column 4 |Column 5 |Column 6 |Column 7 | | | | | | | | | |
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SUSTAINABLE TOURISM DEVELOPMENT: A CASE STUDY OF NORTH EAST AND LADAKH ABSTRACT Tourism acts as a backbone for majority of nations especially the growing economies while the adverse impacts of tourism on the environment and the sociocultural are not ignorable. The tourism sector‚ if driven well in the right direction‚ can play a holistic process of economic‚ social and environmental sustenance as well as development. Sustainable form of tourism not only ensures the profitable income but also
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