SD-Logic Marketing The concept of marketing has changed tremedously over a period of last few decades. Initially the concept of marketing revolved around manufactured goods that were tangible in nature however as the economies developed and became more complex it was understood that services are totally different breed of products that are intangible in nature however carry equal importance as that of tangible goods. This gave birth to the cocept of services marketing. Services marketing concept defined
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what new strategies can be implemented toward building a more sustainable tourism. Introduction The world today is a fast paced‚ ever growing economy and development. What one sees today‚ may be totally different 20‚ 10 or even 5 years down the road. The question that many are worried about is that would there be any adverse effect from developing too quickly‚ and if so‚ what the solutions are. Most researchers believe that sustainable development is the answer to that question. Brundtland’s report:
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Define all the concepts and acronyms EIA (environmental Impact Assessment) SEA (strategic environmental assessment) IEM (Integrated environmental management) PPP (Policy‚ plan‚ programme) EMP (Environmental Management Plan) SD (Sustainable Development) CBA (Cost benefit Analysis) PI (Population Index) SIA (Social Impact Assessment) MCE (Multi Criteria Evaluation) 1 INTRODUCTION Sustainable development has been defined in various terms in South Africa‚ and the most used one is the definition
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SUSTAINABLE TOURISM ~ ELIMINATING POVERTY (ST~EP) INTRODUCTION : At the World Summit on Sustainable Development held in Johannesburg‚ South Africa in August 2002‚ the World Tourism Organization (WTO)‚ supported by UNCTAD‚ took a global lead in this field‚ launching the concept of ‘Sustainable Tourism as an effective tool for Eliminating Poverty’ (ST~EP)‚ and beginning the process of putting a program in place to implement the concept. This initiative linked the longstanding WTO pursuit of Sustainable
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Sustainable Architecture "Sustainable Architecture" - this phrase in recent years is mentioned a lot. The concept of "sustainable architecture" is associated‚ even identified with the concept of green architecture‚ ecological architecture‚ environmentally friendly‚ energy efficient ... to reach a stable value for the environment human life‚ reduce negative impacts on the environment in the present and future. However‚ although this interpretation is correct‚ but only one aspect‚ because that’s
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SOCIAL RESPONSIBILITY‚ CONSUMERISM‚ AND THE MARKETING CONCEPT Robert D. Winsor‚ Loyola Marymount University ABSTRACT This paper compares the often-criticized "selling orientation" or "selling concept" with the commonly-praised "societal marketing concept "from the perspectives of consumer rationality and persuasibility. It is suggested that both orientations view consumers as relatively irrational and as easily prone to manipulation by marketers. The implications of this similarity are explored
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P & O Cruises is one of Australia’s and New Zealand’s leading cruise lines that offer cruise holiday packages to exotic locations. P&O Cruises covers the five core marketing concepts‚ including: human needs‚ wants and demands; market offerings; value and satisfaction with the product or service; exchanges‚ transactions and relationships; and the target market. The marketer must try to understand the target market’s needs‚ wants and demands. The human needs are basic requirements which include food
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sustainability Transport management is one way on which urban areas can attempt to be more sustainable. It usually involves either changing the type of transport‚ for example cycling and waking instead of using vehicles. It could include using alternative fuels or promoting and organising modes of transport to encourage the population to use a particular type which would make the urban area more sustainable. Sustainable is defined as ensuring we meet our present needs without compromising the needs of future
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INSTITUTE WORKING PAPER 00-04 Basic Principles of Sustainable Development Jonathan M. Harris June 2000 Tufts University Medford MA 02155‚ USA http://ase.tufts.edu/gdae © Copyright 2000 Global Development and Environment Institute‚ Tufts University G-DAE Working Paper No. 00-04: “Basic Principles of Sustainable Development” Basic Principles of Sustainable Development 1 Jonathan M. Harris jonathan.harris@tufts.edu 1. The Concept of Development Great ideas are usually simple ideas
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HOLISTIC MARKETING [pic] The Concept of & Introduction to Modern Holistic Marketing Holistic Marketing An account of evolution of the concepts of Marketing over the years of human existence – from the primitive “Exchange Concept” to the latest “Holistic Marketing Concept”. [This is an improved version of my earlier article of same title.] Contents : 1. Introduction : a. Definitions b. What is Marketed c. Marketing Concepts d. Trends in Marketing Practices 2. Holistic Marketing
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